Mistakes To Avoid When Creating A Website
We all know that a website is fundamental to any business, if you didn’t know that well, we’re here to tell you that your business really needs a website and not just any website, a good one.
That’s the first mistake business owners make when thinking about a website, they assume they just need anything, something to get their business online but the truth is you need so much more than that. You need a website that sells your business to consumers, you need a website that will bring in revenue. Gone are the days when anything will do, if you don’t have a good website, you’re not in the race.
Think of your website like an item in a supermarket. If your website is performing, it’s at the front of the supermarket and when people walk in, they instantly want to pick you up. They may not have even known they needed you but now, they’re sold. Businesses with badly built websites can be found in the forgotten isles of the supermarket, where people may go from time to time but let’s face it, the products at the start have already satisfied their needs so it’s unlikely they will go in search of you. That is why you don’t just need any website, you need one that works.
Here are the top 5 website mistakes to avoid when creating a website.
SEO. It is important to have a good website designer but many still fail to incorporate SEO into the design, one of the biggest SEO mistakes. SEO is the formula that weaves throughout the whole design process and gets your website found by consumers online so make sure that your website is built for it.
Design. When planning the design of your website it is important to remember that looks aren’t everything. Yes, the site needs to be appealing but it also needs to be functional, fast and easy to use or consumers won’t stick around to see your beautiful graphics. Most consumers use their smart devices to do their research online so functionalities such as making sure your website is responsive across mobile and desktop is crucial.
D.I.Y. It’s not that we don’t believe in you, we just know that website design really isn’t a DIY job. Would you take a wrench to your car without any knowledge of mechanics? Didn’t think so and really, you shouldn’t take one to your business either which is exactly what bad web design is like. Hire an expert to design your website (one that incorporates SEO) and we promise it will make the whole experience a lot more enjoyable and give a bigger ROI.
Cutting corners. Trying to go cheap with website design is very common, you’re running a business and every good business owner watches their bottom line but using a cheap website builder and cutting corners will only cost you more money in the long run. It’s all about the bigger picture and seeing your website as the investment it really is, not an expense.
If you invest in your website it becomes an earner for your business, an asset you never knew you needed and a very powerful tool. Good websites may cost a bit more but they will definitely pay for themselves, and then some, in the coming months.
No proof. We see it time and time again, businesses want an all singing, all dancing website but what is created ends up being a mixture of examples they’ve found online, not true to them. Yes we shop online but people still love to buy from people and creating a generic website with no brand identity, feeling or personality, no matter how beautiful won’t gain buy-in.
When you go through the design process with your web designer, spend time getting content and reviews that represent your business at its best, show proof to consumers that you are the one they need, be genuine and stand out. Cookie cutter websites may look fabulous but if they all look the same, you’ll be lost in the crowd. We never use templates and it works!
Creating a website is so much more than just showing up, it is something that has the power to increase your revenue and brand loyalty in a matter of months so it should be treated as such.
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