With the holiday season fast approaching, it’s time to start thinking of ways to promote your business. Holiday joy spreads cheer and lifts the winter blues. Families are looking for enjoyable and affordable activities to enhance their experience. This includes tempting Holiday deals, marketing promotions, discounted events, and more.
As a marketing agency that specializes in working with small businesses, we know what works and what doesn’t when it comes to holiday marketing. Check out our 5 ways to promote your business for the holidays this year.
1. Feature products/services on your homepage
Promoting the products and/or services you want to push over the holiday season starts with featuring them on the landing page of your website. Make them unmissable when people visit your website for their Holiday season shopping. This will make the experience an easy and enjoyable one. Your Holiday Specials will not be overlooked by your clients as they will be easily able to access them with just a simple click.
We can help you get your website get into the holiday mood and make it ‘Christmas sy’ for you. Have a look at how we have assisted one of our clients enhance their website, Brannigans. We help set up an online store for them and even SEO-optimize their content. You can get in touch with us if you’re on the lookout for an excellent team to help with your website this holiday season.
2. Run Ad Campaigns
This is an important one, this will allow you to acquire new clients by letting them know about the holiday deals and discounts you are offering. You will also notice a traffic spike if you have a website and more business. If you want to stand out from your competitors, we highly recommend running ad campaigns giving you a one-up.
If you are confused about where to start with your ad campaign for holiday marketing. Contact us and we will help you get ahead of your competition. Don’t just take our word for it, you can have a look at how we have helped tons of clients secure Google’s top ten search results. Here is one case study for you to have a look at, Genevieve Ryan Dance Academy.
3. SEO Optimisation
You have the most affordable and attractive holiday special to offer to your customers. But you’re not getting the desired tract. What do you do? SEO optimization is the answer to this. You have to speak a language not only your customer but search engines can understand.
SEO is one of the foundation blocks of creating a business’s online presence and is an essential step that should be undertaken before going ahead with any type of ad. Sure, you might already have SEO implemented on your content but is it relevant to the holiday season? You need to do this before the holiday season shopping begins to get the best results. Therefore, time is of the essence with this one.
Not sure if your website is SEO friendly? Drop us a line. We’ll get back to you within 24 hours with a free SEO report of your website.
4. Email and Social Media Marketing
Email marketing and social media marketing are both winners. You will have customers who prefer one or the other. Therefore, you will have to put equal effort for the both of them.
Spend some time creating some beautiful newsletters that will get the attention of your customers and send them out in the months leading up to Christmas. Create catchy festive social media posts and keep your social media platforms active at all times.
Of course, you might think, even I deserve a winter break, don’t I? And to that we say absolutely, you can let us do the work for you this holiday season so you can enjoy yourself with your loved ones.
5. Offer Gift Cards
Gift cards make wonderful presents, especially if you don’t know what to get someone. You’d be surprised by the variety of businesses that provide gift cards, from furniture shops to eCommerce websites like Amazon to beauty salons. Gift cards are therefore always a profitable alternative, regardless of the industry your firm is already in.
The fantastic thing about these cards is that you can expand your clientele with a minimal outlay of capital on your part. It’s possible that the gift card recipients will come to you later to redeem their cards. They might eventually become a devoted client of yours. Gift cards are a fantastic option for small business promotions. You wouldn’t want to pass up this low-risk high-reward opportunity for the holiday.
Mamma Marketing understands that everyone deserves to enjoy the winter break. If you’re searching for a team to take the reins so you can enjoy holiday season shopping with your family, then look no further. Get in touch with us, and we’ll help you promote your business this Xmas so you can relax and take it easy.