Wondering how to sell products online? When it comes to selling products or services online, there are a few top tips you can use to your advantage. With some help from tailored marketing strategies, you can target thousands of ideal customers who are searching for the products and/or services your business offers each day and bring them on over to your website.
Let’s take a look at our top 7 tips on how to sell products and services online:
1. Add an online store page to your website
Quite an obvious one, but in order to be able to sell products online you’re going to need a store page that people can shop from. It’s important that your store page is clear and easy to navigate and that your products are the main focus.
Take a look at the colourful website we made for CandyCo, a retro sweet shop selling American sweets directly from their website. They wanted a website that would properly represent their brand and make it easy for customers to shop from. They saw a huge increase in traffic and sales since the creation of their new website due to its strong design and powerful SEO strategy.
2. Run retargeted ads
If you’re trying to push a product or service, retargeted ads are really effective. People are much more likely to buy something the second, third or fourth time they see it, so exposing them to your product multiple times will have a positive impact on sales. This requires you to install Facebook Pixel into the code of your website. If you’re not sure how to do that, let us know, we can help you out.
3. Change the banner on your homepage monthly
Changing the banner on your website regularly allows Google to know that your website is still relevant and up to date. Feature any new products you have available in the banner so that people know about them! This handy tip can really help when it comes to wanting to promote products online or sell services online.
4. Highlight promotions on your website
Promotions are a tried and tested way of selling your products or services online, so use them to your advantage. To promote services online, make sure your customers know about the promotions by featuring them on your website and posting them on your social media.
5. Do SEO for your website & products
Optimising your website for SEO is essential for the visibility you need to find new customers. In order for Google to be able to read your website it needs to be speaking the same language; this language is SEO. Not sure whether your website is optimised or not? Give us a shout and we’ll send you a free report within 24 hours.
Check out the SEO case study for Treacy Decor, a paint store based in Ireland who saw a dramatic increase in sales ever since we designed and built them a new website that was fully optimised for SEO. If you want to sell products online, it’s essential that your website is optimised for SEO.
6. Advertise seasonal promotions via your salon’s newsletter
Get the word out about your seasonal promotions via your salon’s newsletter. Don’t have time? Give us a shout, we’ll show you some examples of promotional work we’ve done for other salons and the results they’ve gained sending out newsletters about their website selling beauty products online.
7. Post about your products on social media
Creating a following and posting your products and/or services on your social media accounts is an effective way to build trust and awareness of your brand and the things it sells. Use these platforms well and they can make a big difference to your number of sales. Not sure if you’re getting the most out of your social media? Drop us a line. Our team of social media experts will run an analysis on your business’ current social media situation and let you know what they’d recommend in order to improve.
Not sure where to start with how to sell services online or looking for ways to improve it for optimum results? At Mamma Marketing we know all the best practices when it comes to digital marketing for small businesses and aim to get your business ranking in the top 3 on Google search results for their targeted keywords. Get in touch with us today to chat about how we can help get your business ranking highly and found by new customers daily.