Mamma Blog

8 tips on how to pick a domain name for your website

Wondering how to pick a domain name for your business? You’ve found the right blog post!

When it comes to choosing a small business domain name there are a few things to keep in mind. Your website’s domain name represents your business so it’s important you choose one that fits all the criteria. To help you out, we’ve come up with 8 domain name tips on how to pick a domain name for your website:

  1. Keep it simple. Simple names are easier to remember. Short and simple is the way to go with your domain name.
  2. Make sure it’s easy to spell. Don’t use slang or made-up words; they’re not easy to remember and some people might not know what they mean.
  3. Choose something memorable. When considering how to pick a domain name for your website, the catchier it is the more it’ll stick out in people’s minds. Choose something that people will remember the next time they try to search for you.
  4. Use the relevant extension. If catering for an international audience, .com is always best, unless something like .gov, .edu, .org is more appropriate.
  5. Avoid numbers and hyphens. They’re not easy to remember so people are unlikely to remember your domain correctly when looking for your website. They’re also harder to express verbally when telling people what your domain name is in person.
  6. Do your research. Searching your domain on Google should tell you if something similar already exists and/or has a trademark. 
  7. Make it SEO friendly. Including keywords and the location relevant to your business helps your website’s visibility online. For example; www.portsmouthplumber.com is a great, SEO friendly domain for a local business.
  8. Make sure your domain works for what you sall at the moment and might want to sell at a later date. If you’re a vintage furniture store that at the moment only sells armchairs but later you might want to branch out into other pieces of furniture in the future, don’t make your domain name vintagearmchairs.com and constrain yourself to a limited niche. Encompass space for growth.

If you’re looking for someone trustworthy to make a website for your small business, look no further! With years of experience working with small businesses, at mamma marketing we know the best practices for creating a strong online presence for your business that will actively find you new customers. We work completely transparently, sending you monthly reports to keep you in the loop each step of the way.

Need some guidance on where to start?

Our team is here to answer any questions to get your online presence working for you!

Related Articles

Like what you're reading?

We send much more valuable info than these blog posts to our list of monthly subscribers of over 1,800 Irish business owners.

All of our clients follow the same steps and stages