Apex Privacy
SEO Case Study
Read about how we helped Apex Privacy, a data protection & cyber security management company, drastically improve their Google ranking by implementing our tried and tested SEO for ecommerce websites strategies.
The Proof
When we first started working with Apex Privacy, they were not ranking highly on Google and therefore were not being found by potential clients searching for their services. We got to work fixing that by building them a brand new website that was fully optimised for SEO, later implementing other advanced SEO strategies. Now, Apex ranks second for ‘data privacy consultant’ and first for ‘data privacy consultancy’, amongst others.
Google Search Results
In order to present a seamless online presence, we made sure to optimise Apex’ Google profiles as well as their website. We added high quality images, positive reviews and SEO optimised text to their Google Business and Google Maps accounts, ensuring they’re always represented in the best light possible, irrespective of the platform they’re discovered on.
Where they ranked before and after Mamma
Where they ranked
before and after Mamma
- Before
- After
- data privacy compliance Laois
23rd
- gdpr startups Laois
17th
- data privacy compliance Ireland
47th
- data privacy consultant Ireland
42nd
- data privacy and protection in Ireland
38th
- data privacy compliance Laois
2nd
- gdpr startups Laois
7th
- data privacy compliance Ireland
4th
- data privacy consultant Ireland
5th
- data privacy and protection in Ireland
8th
Google Search Results
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What we did
- We helped Apex secure the €2,500 Trading Online Voucher available to small Irish businesses to cover half their costs.
- Optimised the front and back end of Apex’ website with SEO for ecommerce websites to get them found on Google.
- Implemented our link-building strategy, listing Apex’ website on several high authority platforms to further improve their Google rankings.
SEO Timeline
See the steps that brought Apex Privacy from nowhere to be found on Google search to ranking top of their industry for their targeted keywords
Week 1
We researched the most effective keywords to target to get Apex ranking highly on Google.
Week 2-3
We added these keywords to the front and back end of Apex’ new website, then implemented our link-building strategy to earn recognition with Google and improve their ranking.
Week 10-12
We moved onto Stage Two, advanced SEO strategies including SEO optimised blog posts and FAQs to keep Apex occupying the top spot.
The Results
Apex now ranks on the first page of Google search results for keywords such as ‘apex consultants reviews Ireland’, ‘data privacy and protection Ireland’, ‘data privacy consultant Ireland’, to name a few, resulting in them experiencing amazing results, with more traffic and enquiries via their website than ever before.
The Next Steps
The next steps for Apex are to continue doing what they’re doing with their ongoing SEO work (blogs & FAQs) and to begin thinking about a social media strategy that’ll build trust amongst their clients and expand their reach to new ones on the social sphere.
How people are finding Apex Privacy on Google
Over the past 3 months, 1.424 people have found Apex Privacy on Google due to them ranking highly for keywords such as ‘data privacy consultant’, ‘data privacy consultancy’ and ‘data privacy consultant Ireland’.
Results:

SEO
People who found Apex Privacy using SEO terms they targetedDirect
People who found Candy Co business profile using your name or address
Branded
Apex Privacy was found when people searched for a brand related to your businessResults:

SEO
People who found Apex Privacy using SEO terms they targeted

Direct
People who found their business profile using your name or address

Branded
Apex Privacy was found when people searched for a brand related to your business
Actions:

547K Website Visits
People who accessed Conway’s website through Google Maps

346K Photo Views
People who viewed the photos on Conway’s Google Business profile

586 Calls
People who called Conway directly from Google

547K
People have clicked to visit Conway's website

346K
People have viewed the photos on their Google Business profile

586
People have called Conway directly from their Google Business profile
See what our clients have to say
It is a pleasure to deal with Mamma Marketing team. They helped me to build a website that works for me and my Clients. Also advised on my booking system so crucial to my Massage business. They are flexible with my Marketing needs. Thank you Mamma Marketing!
Angelika Heron
Relaxing Therapies
Thomas Treacy
Treacy Decor
Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”
Find out how to use this effectively, and how we help with the whole process.
Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”
Find out how to use this effectively, and how we help with the whole process.
Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”
Find out how to use this effectively, and how we help with the whole process.
Schedule a consultation
Schedule a free consultation with a member of our team and we’ll provide lots of valuable information.