Be Well Physio Case Study

Improving Be Well Physio’s Online Visibility and Growing Customer Base Following Our Tried and Tested 3 Stage Process.

Be Well Physio, a physiotherapy clinic in Dublin, sought help from Mamma Marketing to increase their online presence and attract new clients. They struggled with poor search engine rankings and low visibility, despite offering a wide range of services and a personal, preventative approach. The clinic’s owner, Sean, was hesitant at first as he had previously had bad experiences with different marketing companies, but after two meetings and calling up some of our clients, he eventually decided to give Mamma Marketing a try.

In Need To Improve Their Overall Online Presence

Be Well Physio’s primary goal was to improve its search engine rankings and increase visibility to a wider audience as well as improving their current website, giving it a more professional and user-friendly look. They wanted to be easily found by potential clients searching for physiotherapy services in Dublin.

We identified areas for improvement and worked closely with Sean to develop a comprehensive digital marketing strategy focused on SEO and website design, following our tried and tested three-stage process.

Making their Website User-Friendly & Optimising it with SEO

We made several changes to the website to improve its overall design and user experience. We added new pages to have each service on an individual page. This is essential for SEO and also for the user experience. We updated the layout to make it more visually appealing and engaging. We also optimised the website’s speed to ensure it loads quickly for users. We ensured that all the information about the clinic and its services was clear, concise, and easy to find.

One of our priorities was to make the website fully responsive on all mobile devices, given the number of people accessing it through their phones and tablets. This proved to have a significant impact by increasing the conversion rates. Once the website was up and running, we moved on to stage 2 services, which included monthly SEO and social media marketing. 

See the transformation of Be Well Physio’s website and learn more about our process for improving websites as a quick fix timeline by clicking below.

From Struggling To Be Found On Google To Ranking Among Dublin’s Top

Starting with keyword research to identify the most relevant keywords for their business, we performed on-page and off-page optimisation to ensure that their website is well-structured and easy for search engines to understand, and link building to increase their website’s authority. We also ensured that the website was mobile-friendly and had a fast loading speed.

Despite the competitive industry of SEO in the broader area of Dublin, our efforts have paid off. Be Well Physio consistently ranks higher on Google every month, gaining new customers. In month 5, we stopped Social Media Marketing and invested the rest of the funds into more organic SEO and to test out Email Marketing which is the current stage of the services we provide.

Click below to see a timeline of our processes and witness yourself how much Be Well Physio’s rankings have improved since we started working with them.

Reducing Marketing Costs Using the Trading Online Voucher

We have used the Trading Online Voucher to help reduce the costs of our services for Be Well Physio. We helped Sean with the application process and made sure that funds were reimbursed seamlessly.

What is the Trading Online Voucher?

The trading online voucher is a government effort designed to encourage small businesses online and reduce the amount of money leaving the Irish economy through online shopping. According to the government, more than €1 million is spent online in Ireland every hour, with foreign enterprises accounting for 70% of this total.

Be Well Physio Case Study

Improving Be Well Physio’s Online Visibility and Growing Customer Base Following Our Tried and Tested 3 Stage Process.

Be Well Physio, a physiotherapy clinic in Dublin, sought help from Mamma Marketing to increase their online presence and attract new clients. They struggled with poor search engine rankings and low visibility, despite offering a wide range of services and a personal, preventative approach. The clinic’s owner, Sean, was hesitant at first as he had previously had bad experiences with different marketing companies, but after two meetings and calling up some of our clients, he eventually decided to give Mamma Marketing a try.

In Need To Improve Their Overall Online Presence

Be Well Physio’s primary goal was to improve its search engine rankings and increase visibility to a wider audience as well as improving their current website, giving it a more professional and user-friendly look. They wanted to be easily found by potential clients searching for physiotherapy services in Dublin.

We identified areas for improvement and worked closely with Sean to develop a comprehensive digital marketing strategy focused on SEO and website design, following our tried and tested three-stage process.

Making their Website User-Friendly & Optimising it with SEO

We made several changes to the website to improve its overall design and user experience. We added new pages to have each service on an individual page. This is essential for SEO and also for the user experience. We updated the layout to make it more visually appealing and engaging. We also optimised the website’s speed to ensure it loads quickly for users. We ensured that all the information about the clinic and its services was clear, concise, and easy to find.

One of our priorities was to make the website fully responsive on all mobile devices, given the number of people accessing it through their phones and tablets. This proved to have a significant impact by increasing the conversion rates. Once the website was up and running, we moved on to stage 2 services, which included monthly SEO and social media marketing.

See the transformation of Be Well Physio’s website and learn more about our process for improving websites as a quick fix timeline by clicking below.

From Struggling To Be Found On Google To Ranking Among Dublin’s Top

Starting with keyword research to identify the most relevant keywords for their business, we performed on-page and off-page optimisation to ensure that their website is well-structured and easy for search engines to understand, and link building to increase their website’s authority. We also ensured that the website was mobile-friendly and had a fast loading speed.

Despite the competitive industry of SEO in the broader area of Dublin, our efforts have paid off. Be Well Physio consistently ranks higher on Google every month, gaining new customers. In month 5, we stopped Social Media Marketing and invested the rest of the funds into more organic SEO and to test out Email Marketing which is the current stage of the services we provide.

Click below to see a timeline of our processes and witness yourself how much Be Well Physio’s rankings have improved since we started working with them.

Reducing Marketing Costs Using the Trading Online Voucher

We have used the Trading Online Voucher to help reduce the costs of our services for Be Well Physio. We helped Sean with the application process and made sure that funds were reimbursed seamlessly.

What is the Trading Online Voucher?

The trading online voucher is a government effort designed to encourage small businesses online and reduce the amount of money leaving the Irish economy through online shopping. According to the government, more than €1 million is spent online in Ireland every hour, with foreign enterprises accounting for 70% of this total.

What is the Trading Online Voucher?

The trading online voucher is a government effort designed to encourage small businesses online and reduce the amount of money leaving the Irish economy through online shopping. According to the government, more than €1 million is spent online in Ireland every hour, with foreign enterprises accounting for 70% of this total.

Our Tried and Tested Roadmap In Action

To give you a better understanding of our approach, we have created a visual timeline that illustrates the key milestones of our approach & collaboration with Be Well Physio.

Month 1

Website redesign & SEO optimisation

Month 2-5

Social Media Marketing

Currently

Organic SEO & Email Marketing

Month 1
Created a marketing plan for SEO & social media
Month 2
started seeing an increase in ranking for major keywords (“hair salon in Dublin” & “hairdresser in Dublin”)
Month 3
Jumped 15-20 places for both target keywords into top 15 results
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What Sean has to say about us

Sean, the owner of Be Well Physio, was happy with the results of our work. He noticed an increase in website traffic from the and an improvement in search engine rankings which has resulted in more new customers. He also appreciated the friendly and professional service we provided and the feedback that new clients were able to find their clinic easily online.

"I couldn't be happier with the work that Mamma Marketing did for my business, Be Well Physio."

” They helped us improve our online presence and reach a wider audience. I noticed a significant increase in website traffic and a significant improvement in search engine rankings. The team at Mamma Marketing was extremely friendly and professional, and I appreciated their personalised approach. They listened to our specific needs and provided customised solutions. I highly recommend Mamma Marketing to any business looking to improve their digital marketing efforts”

Sean

Be Well Physo

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