Brannigans
SEO Case Study
Take a look at how we helped this traditionally run, family gastro pub & bar completely transform their online reach and visibility in a matter of months with the power of SEO. To help cover their costs, we secured the government grant (TOV) of 2,500€ available for small businesses in Ireland, and, after witnessing the results of their first investment, Brannigans are now securing their second TOV in order to move forward with more advanced strategies, which will further boost their Google rankings and online visibility.
The Proof
The proof is in the pudding! Within months of implementing our SEO basics for small businesses, Brannigans shot up the rankings from past 40th to the first page of Google search results for important keywords such as ‘pub near O’Connell street’, ‘bar near O’Connell street’, ‘gastro bar in Dublin City centre’ and ‘bar with food in Dublin City centre’, resulting in a lot more ideal customers discovering this treasured pub in Google search results.
Google Maps Results
Since a successful SEO strategy doesn’t just end at the website, we made sure to properly optimise Brannigans Google Maps & Google My Business accounts, adding SEO text, quality images of their business and customer reviews, proving their business to be reputable.
Where they ranked before and after Mamma
Where they ranked
before and after Mamma
- Pub in Dublin City centre
- Bar in Dublin City centre
- Pub in Dublin
- Bar in Dublin
- Bar with food in Dublin City centre
- Best bar in Dublin
- Bar for Sunday dinner in Dublin City centre
- Gastro pub in Dublin City centre
- Gastro bar in Dublin City centre
- Pub in Dublin City centre
- Bar in Dublin City centre
- Pub in Dublin
- Bar in Dublin
- Bar with food in Dublin City centre
- Best bar in Dublin
- Bar for Sunday dinner in Dublin City centre
- Gastro pub in Dublin City centre
- Gastro bar in Dublin City centre
- Pub in Dublin City centre
- Bar in Dublin City centre
- Pub in Dublin
- Bar in Dublin
- Bar with food in Dublin City centre
- Best bar in Dublin
- Bar for Sunday dinner in Dublin City centre
- Gastro pub in Dublin City centre
- Gastro bar in Dublin City centre
- Pub in Dublin City centre
- Bar in Dublin City centre
- Pub in Dublin
- Bar in Dublin
- Bar with food in Dublin City centre
- Best bar in Dublin
- Bar for Sunday dinner in Dublin City centre
- Gastro pub in Dublin City centre
- Gastro bar in Dublin City centre
What we did
- We successfully applied for and secured the TOV (Trading Online Voucher) to cover half of Brannigans’ marketing costs.
- We optimised her Google My Business & Google Maps accounts to ensure strong SEO across the web
- We optimised Brannigans’ GMB and Google Maps profiles with SEO friendly text, high quality images and positive customer reviews to build trust with potential customers and widen their online visibility
- We added SEO basics for small businesses to the front and back end of Brannigans’ website so that it would feature highly on search results
- We completed ‘Basic SEO’ for an extra visibility boost on Google
SEO Timeline
After we completed work on Brannigan’s website, we applied the best SEO practices to every page, optimising each of them with keywords related to what they wanted to be found for on Google.
Once this was done, we kicked off our basic SEO strategy, registering their new website on several high authority sites. This has provided great results as their rankings have steadily increased since the work was completed.
Week 1
We got to work researching the most optimum keywords to target for Brannigans in order to get them ranking highly and discovered by all the ideal customers searching for a pub like theirs.
Week 2-3
Keywords ready, our team set about implementing them into the front and back end of Brannigans’ website, ensuring it could be read and understood by Google. We then registered Brannigans’ site on many reputable websites, gaining Google’s recognition.
Week 10-12
With Stage One now complete, it was time to get to work on Stage Two, where we’d use the power of SEO to create blog posts and FAQs that included Brannigans’ keywords. This further improved their ranking and kept them ranking highly long-term.
The Results
Brannigans were able to start witnessing results within a few weeks of us implementing our tailored SEO basics for small businesses, and continued to increase in the months to follow leading to a significant increase in ideal customers discovering their website and making bookings and enquiries via it. SEO success!
The Next Steps
Now that they have their SEO well underway, the next steps moving forward for Brannigans would be to focus on developing their social media accounts, building a sense of community amongst their followers and attracting new customers through engaging content.
How people are finding Brannigans on Google
Over the past 3 months, 1,408,944 people have found Brannigans’ website on Google due to them ranking highly for targeted keywords such as ‘bar in Dublin’, ‘pub in Dublin’, ‘gastro pub in Dublin’ and more! This strategy is called SEO!
Results:
Direct
People who found Brannigan's business profile using their name or address
SEO
People who found the business by searching for a category, product, or service (aka target keywords)
Branded
People who searched for a brand related to their business
Results:
Direct
People who found Brannigan's business profile using their name or address
SEO
People who found the business by searching for a category, product, or service (aka target keywords)
Branded
People who searched for a brand related to their business
Actions:
2.74K Website Visits
People have clicked to visit Brannigans website
3.18K Requests for Directions
People have asked for directions
256 Calls
People have called directly from their Google Business profile
2.74K
People have clicked to visit Brannigans website
3.18K
People have requested for directions
256
People have called Brannigans directly from their Google Business profile
See what our clients have to say
It is a pleasure to deal with Mamma Marketing team. They helped me to build a website that works for me and my Clients. Also advised on my booking system so crucial to my Massage business. They are flexible with my Marketing needs. Thank you Mamma Marketing!
Angelika Heron
Relaxing Therapies
Thomas Treacy
Treacy Decor
Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”
Find out how to use this effectively, and how we help with the whole process.
Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”
Find out how to use this effectively, and how we help with the whole process.
Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”
Find out how to use this effectively, and how we help with the whole process.
Schedule a consultation
Schedule a free consultation with a member of our team and we’ll provide lots of valuable information.
