Brannigans

See how we transformed the online presence of this stunning gastropub in Dublin (just off the iconic O’Connell Street), run by brothers, Paul and Padraig.

Overview

We not only redesigned Brannigan’s website with a new ordering system, online store and function room gallery, we also got to work on their SEO. 

Website

After helping to secure the €2,500 grant from their local enterprise office (trading online voucher), we redesigned Brannigan’s website to align with Paul and Padraig’s vision, portraying the quality of service these brothers and their team provide.

During the pandemic it was vital that business continue as much as possible so we built an online booking system for customers to order takeaway for click and collect. In addition we also created an online store so that people could buy gift vouchers, and included an online gallery of their function rooms for event bookings.

Website Timeline

See how long it took us to transform Brannigan’s website and communicate their winning formula to the online world. As all websites should be, we ensured this new site was functional across all devices, as most people now search using mobile.

Week 1

Created a web-design spec for their new website

 

Week 2

Began the website redesign

Week 8-10

Completed the website redesign and implemented keywords for SEO on every page

Results

Just a few weeks after we completed the work, the Brannigan’s team started to see positive results with more customers, and great use of the new online system.

Week 1
Created a web-design spec for their new website
Week 2
Began the website redesign
Week 8-10
Completed the website redesign and implemented keywords for SEO on every page
Results
Just a few weeks after we completed the work, the Brannigan’s team started to see positive results with more customers, and great use of the new online system.
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SEO

The website was designed with all the best SEO practices and we then implemented our targeted strategy to further transform their online reach in just a matter of months. We got to work targeting keywords such as ‘pub in Dublin’ and ‘Pub with live music Dublin’ to make sure Brannigan’s was found by the masses on Google search.

Where they ranked before and after Mamma

  • past 40th

    Pub in Dublin City centre
  • past 40th

    Bar in Dublin City centre
  • past 40th

    Pub in Dublin
  • past 40th

    Bar in Dublin
  • past 40th

    Bar with food in Dublin City centre
  • past 40th

    Best bar in Dublin
  • past 40th

    Bar for Sunday dinner in Dublin City centre
  • past 40th

    Gastro pub in Dublin City centre
  • past 40th

    Gastro bar in Dublin City centre
  • 1st

    Pub in Dublin City centre
  • 1st

    Bar in Dublin City centre
  • 2nd

    Pub in Dublin
  • 4th

    Bar in Dublin
  • 1st

    Bar with food in Dublin City centre
  • 11th

    Best bar in Dublin
  • 3rd

    Bar for Sunday dinner in Dublin City centre
  • 1st

    Gastro pub in Dublin City centre
  • 1st

    Gastro bar in Dublin City centre

How did we do it?

After we completed work on Brannigan’s website, we applied the best SEO practices to every page, optimising each of them with keywords related to what they wanted to be found for on Google. 

Once this was done, we kicked off our basic SEO strategy, registering their new website on several high authority sites. This has provided great results as their rankings have steadily increased since the work was completed.

Week 1-8

Website work

Week 8-10

Website optimisation with SEO

  1. Learned what keywords Brannigan’s needed to be found for on Google
  2. Optimised every page of their website with the target keywords
  3. Implemented our basic SEO strategy

Results

Their team quickly saw great results in the following weeks with consistent custom during the pandemic and increased bookings and enquiries to date.

This investment gained instant results for Brannigans, so much so that we are now securing the second TOV to continue our SEO efforts and step into more niche and advanced strategies – they have never been busier!

Week 1-8
Website work
Week 8-10

Website optimisation with SEO



  • Learned what keywords Brannigan’s needed to be found for on Google
  • Optimised every page of their website with the target keywords
  • Implemented our link-building strategy
Results
Brannigan’s quickly saw great results in the following weeks with consistent custom during the pandemic and increased bookings and enquiries to date.

This investment gained instant results for Brannigan’s, so much so that we are now securing the second TOV to continue our SEO efforts and step into more niche and advanced strategies – they have never been busier!
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SOCIAL MEDIA

What we did

We created a content plan based on the Conway brand, their goals, target audience, and what they wanted for their social media as a whole. In this instance, they did not wish to post regularly on social media, so we designed a plan that allowed their social profiles to be more like online brochures. Using quality images, smart text, and a variety of job types, we posted across their social accounts so that when people check them out, they will see that their brand means business, directing them to enquire.

Instagram feed

Step 1

We got to know Damian, Barry and their team

Step 2

We brought our shared vision to life by creating a content plan for social media

Step 3

Planned 50+ posts to ensure quality and variety

Step 4

Posted all content and monitored the results

Step 1
We got to know Damian, Barry and their team
Step 2
We brought our shared vision to life by creating a content plan for social media
Step 3
Planned 50+ posts to ensure quality and variety
Step 4
Posted all content and monitored the results
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See what our clients have to say

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