Buglers
Website Case Study
When we met Mary and her family, owners of Buglers, an Irish pub in Rathfarnham, they wanted to freshen up their business’ online presence to be something that more aptly represented their brand image. Their family establishment had been in business since 1954 and had naturally gone through many updates and changes during that time. They wanted a modern design that would incorporate their restaurant’s rich history and send out the message that Buglers was the meeting spot for families, friends and social gatherings in their community.
Intro
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Before & after
We completely redesigned Buglers’ website to one that showcased their quality menu and customer service and included an online booking system so that customers could make reservations themselves, saving the Buglers team time by automating time consuming tasks. We optimised their new website for SEO so that it would rank highly in search results to all the ideal customers searching Google for a pub like Buglers in their area.
Their brand new website

Website Timeline
Check out how we transformed Buglers’ website with a stylish, modern design that also celebrated its traditional, Irish heritage. In just 8 short weeks, Buglers’ new look was up and running and being found by thousands of new customers due to having implemented our tried and tested SEO strategies.
Week 1
Using all the information we’d gathered from Mary and her family, our design team created a mockup version of what we proposed Buglers’ new website would look like, welcoming any feedback.
Week 2-3
The Buglers family approved the revised design and we got to work planning the development of their new site.
Week 3-5
Our web developers built Buglers’ new website, ensuring it functioned flawlessly across all devices and was optimised for SEO on every page.
Week 5-7
We sent the Buglers family a link where they could take a look at how their website would look on each device before giving us the go ahead.
Week 8
Process complete! We made Buglers website live and sat back and watched the power of a well designed website optimised for SEO attract more website visitors, enquiries and reservations.
What we did
- We helped the Buglers secure the €2,500 government grant available for small Irish businesses to help cover their costs
- We designed a modern new website that celebrated the pub’s traditional Irish history
- We optimised the website for mobile devices, ensuring it delivered a flawless user experience across mobile, tablet and desktop
- We optimised the website for SEO on-page and off-page so that Buglers would be discoverable on Google for all their targeted keywords
See what they have to say
"Rory and his team are a pleasure to work with and worked closely with me to provide a site that met all of the criteria I was looking for and much more."
“Compared to the other companies we have used in the past, Mama Marketing has been far and above the best. While building my website the team at Mama Marketing has been prompt and straightforward and they handle things very efficiently and are available for any questions I have…
See what our clients have to say
It is a pleasure to deal with Mamma Marketing team. They helped me to build a website that works for me and my Clients. Also advised on my booking system so crucial to my Massage business. They are flexible with my Marketing needs. Thank you Mamma Marketing!
Angelika Heron
Relaxing Therapies
Thomas Treacy
Treacy Decor
Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”
Find out how to use this effectively, and how we help with the whole process.
Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”
Find out how to use this effectively, and how we help with the whole process.
Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”
Find out how to use this effectively, and how we help with the whole process.
Schedule a consultation
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