Candy Co

SEO Case Study

Check out how we sweetened the relationship between Candy Co & Google Search, using the power of SEO to get their website ranking highly and consequently being found online by thousands of ideal customers.

The Proof

Prior to working with us, Candy Co’s website was ranking below 20th for all their keywords. Fast forward a few months of implementing our SEO for eCommerce stores, and Candy Co now ranks in the top three Google search results for ‘retro sweets in Wicklow’, ‘imported candy Ireland’ and ‘retro sweets Ireland’.

Google Search Results

We optimised Candy Co’s Google My Business and Google Maps profiles to ensure a strong online presence across all platforms, as well as to further strengthen their SEO. To achieve this we added quality images of their products, more customer reviews to add reputability and SEO-friendly text.

Where they ranked before and after Mamma

Where they ranked
before and after Mamma

  • 25th

    American candy in Dublin
  • 32nd

    Retro sweets in Dublin
  • 14th

    American candy store in Dublin
  • 28th

    Imported sweets in Wicklow
  • 17th

    American sweet shop Leinster
  • 27th

    American candy shop online Leinster
  • 18th

    USA candy in Ireland
  • 19th

    American candy brands in Ireland
  • 1st

    Where to buy sweets in bulk in Dublin
  • 1st

    Buy american sweets in bulk Dublin
  • 4th

    Wholesaler for sweets in Dublin
  • 2nd

    American sweets in Dublin
  • 4th

    Retro sweets in Dublin
  • 4th

    American candy store Dublin
  • 1st

    Wholesale usa candy in Dublin
  • 6th

    Sweet shop in Dublin

What we did

  • We secured the €2,500 government grant available for small businesses across Ireland to contribute towards their marketing costs
  • We optimised each page of their website with important keywords both on-page and off-page so that it could be properly read by Google
  • We registered Candy Co’s website on several high authority websites, improving their credibility with Google and thus improving their rankings
  • Continue to ensure their ranking is kept high by creating regular blog posts and FAQs to include on their website

SEO Timeline

We pulled Candy Co out from the dark depths of the internet into the light with SEO for ecommerce stores, with them now ranking on the first page of Google search results for their targeted keywords.

Week 1

We ran our extensive keyword research, finding the best keywords to target in order to get Candy Co ranking as highly as possible

Week 2-3

We added these important keywords on the front and back end of Candy Co’s website before registering their site on a number of high authority websites, giving them a quick boost up the rankings.

Week 10-12

We started and continue to write SEO optimised blog posts for Candy Co, ensuring their website doesn’t slip down the rankings as quickly as it climbed up!

The Results

In the weeks and months to follow, Candy Co witnessed incredible results with a drastic increase in website visitors, enquiries and online purchases.

Week 1
We ran our extensive keyword research, finding the best keywords to target in order to get Candy Co ranking as highly as possible
Week 2-3
We added these important keywords on the front and back end of Candy Co’s website before registering their site on a number of high authority websites, giving them a quick boost up the rankings.
Week 10-12
We started and continue to write SEO optimised blog posts for Candy Co, ensuring their website doesn’t slip down the rankings as quickly as it climbed up!
The Results
In the weeks and months to follow, Candy Co witnessed incredible results with a drastic increase in website visitors, enquiries and online purchases.
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The Next Steps

The next steps for Candy Co would be to plan their social media strategy and begin working on a curated content plan that will build trust amongst their loyal customers and entice new ones!

How people are finding Candy Co on Google

Over the past 3 months, 55,208 people have discovered Candy Co on Google because they are ranking highly for keywords such as ‘American candy in Dublin’, ‘retro sweets in Dublin’, ‘imported sweets in Dublin’, and many more. Pretty sweet, huh?

Results:

SEO

People who found Candy Co  using SEO terms they targeted

Direct

People who found Candy Co business profile using your name or address

Branded

Candy Co was found when people searched for a brand related to your business

Results:

SEO

People who found Candy Co using SEO terms they targeted

Direct

People who found their business profile using your name or address

Branded

Candy Co was found when people searched for a brand related to your business

Actions:

547K Website Visits

People who accessed Conway’s website through Google Maps

346K Photo Views

People who viewed the photos on Conway’s Google Business profile

586 Calls

People who called Conway directly from Google

547K

People have clicked to visit Conway's website

346K

People have viewed the photos on their Google Business profile

586

People have called Conway directly from their Google Business profile

See what our clients have to say

Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”

Find out how to use this effectively, and how we help with the whole process.

Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”

Find out how to use this effectively, and how we help with the whole process.

Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”

Find out how to use this effectively, and how we help with the whole process.

Schedule a consultation

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All of our clients follow the same steps and stages