Experts in luxury bedding and comfort with an excellent industry reputation. Like so many businesses, they’re moving into the online marketplace to grow their brand and meet the moment.
Very basic website
No ability to sell products online
Relied on word of mouth within the industry
Received a lot of interest through social media but had no ability to sell online or retain followers on social media.
Developed an e-commerce website, personalised to the brand and the target audience
Joined the online marketplace through online orders, inquiries and payments
Developed a digital marketing strategy that includes social media marketing and SEO
Being found online by individuals and businesses with the ability to sell products without people coming to the store
Develop a marketing strategy involving social media, seo, newsletters and email marketing
A strong focus on selling certain products through social media and seo
Reach a wider audience and build a customer base throughout Europe
Promoting online sales with strong SEO in order to rank high on google for target keywords
The new website unlocked the ability for customers to purchase online from Beds of a Feather, with the option to place orders, inquire and make payments. They are now receiving orders from around Ireland and abroad who would not have visited the physical store to inquire or purchase.
The efforts put into the Social Media and SEO strategies are now starting to pay dividends as individuals and businesses are finding Beds of a Feather when searching online, from around Ireland and abroad.