Beds of a Feather

Experts in luxury bedding and comfort with an excellent industry reputation. Like so many businesses, they’re moving into the online marketplace to grow their brand and meet the moment.

  • Problems
  • Solutions
  • Next Steps

1.
Very basic website

2.
No ability to sell products online

3.
Relied on word of mouth within the industry

4.
Received a lot of interest through social media but had no ability to sell online or retain followers on social media.

1.
Developed an e-commerce website, personalised to the brand and the target audience

2.
Joined the online marketplace through online orders, inquiries and payments

3.
Developed a digital marketing strategy that includes social media marketing and SEO

4.
Being found online by individuals and businesses with the ability to sell products without people coming to the store

1.
Develop a marketing strategy involving social media, seo, newsletters and email marketing

2.
A strong focus on selling certain products through social media and seo

3.
Reach a wider audience and build a customer base throughout Europe

4.
Promoting online sales with strong SEO in order to rank high on google for target keywords

Problems

Solutions

Next Steps

  • 1.

    Very basic website
  • Developed an e-commerce website, personalised to the brand and the target audience
  • Develop a marketing strategy involving social media, seo, newsletters and email marketing
  • 2.

    No ability to sell products online
  • Joined the online marketplace through online orders, inquiries and payments
  • A strong focus on selling certain products through social media and seo
  • 3.

    Relied on word of mouth within the industry
  • Developed a digital marketing strategy that includes social media marketing and SEO
  • Reach a wider audience and build a customer base throughout Europe
  • 4.

    Received a lot of interest through social media but had no ability to sell online or retain followers on social media
  • Being found online by individuals and businesses with the ability to sell products without people coming to the store
  • Promoting online sales with strong SEO in order to rank high on google for target keywords

Easy To Buy From, Anywhere at Any Time

The new website unlocked the ability for customers to purchase online from Beds of a Feather, with the option to place orders, inquire and make payments. They are now receiving orders from around Ireland and abroad who would not have visited the physical store to inquire or purchase.

Increased Online Visibility

The efforts put into the Social Media and SEO strategies are now starting to pay dividends as individuals and businesses are finding Beds of a Feather when searching online, from around Ireland and abroad.

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