bkboards

It was a must for Brendan to adapt his business to online where his millennium audience spends most of their time

  • Problems
  • Solutions
  • Next Steps

1.
A substandard website and a underwhelming social media presence - overly reliant on word of mouth in local communities 

2.
When COVID began,
going online became essential to keep sales active. With no online presence and full closure from lockdown, his business was basically asleep.

3.
He had no knowledge of SEO or how to be found
online by more people searching for skateboards or skate gear

4.
There was no engagement on social media

1.
A new website design that portrays the brand in its best light by appealing to his target audience (teens and young adults) 

2.
An active
and relevant social media presence - essential for reaching and engaging with 14-25 year olds in Ireland 

3.
SEO strategies have been implemented and Brendan‘s business is steadily jumping up the rankings for google search results in Ireland for keywords related to skateboards and accessories

1.
Selling his skateboards online nationwide has always been a goal, but BK4Boards lacked the knowledge, time and finances to pay the going rate in Ireland for SEO services. Luckily our team charges half the going rate for top quality SEO service 

2.
A big push on social media is on the cards with the use of micro influencers and professional videographer/photographer shoots

3.
User generated content is gold for social media, so we’ll implement engaging competitions and contests for a dramatic boost

Problems

Solutions

Next Steps

  • 1.

    A substandard website and a underwhelming social media presence - overly reliant on word of mouth in local communities
  • A new website design that portrays the brand in its best light by appealing to his target audience (teens and young adults)
  • Selling his skateboards online nationwide has always been a goal, but BK4Boards lacked the knowledge, time and finances to pay the going rate in Ireland for SEO services. Luckily our team charges half the going rate for top quality SEO service
  • 2.

    When COVID began, going online became essential to keep sales active. With no online presence and full closure from lockdown, his business was basically asleep.
  • An active and relevant social media presence - essential for reaching and engaging with 14-25 year olds in Ireland
  • A big push on social media is on the cards with the use of micro influencers and professional videographer/photographer shoots
  • 3.

    He had no knowledge of SEO or how to be found online by more people searching for skateboards or skate gear
  • SEO strategies have been implemented and Brendan‘s business is steadily jumping up the rankings for google search results in Ireland for keywords related to skateboards and accessories
  • User generated content is gold for social media, so we’ll implement engaging competitions and contests for a dramatic boost
  • 4.

    There was no engagement on social media

Why BK Boards turned to online

Recent circumstances gave Brendan a good kick up the arse to get with the times and grow online. Now is the time because everyone is online! It was particularly important for Brendan to do this as his target audience are mostly millennials.

Before & After

The SEO strategies implemented to Brendan’s website are consistently attracting more clicks and views – and the site’s beautiful new design is turning these casual visitors into loyal customers.

Marketing is an investment

You get what you give. In our case, you get even more. But, after trying to do it all himself and not seeing the full potential – now he’s seen the light. We offer all the services Brendan needs and hes still involved in brainstorming, content planning while helping us improve results each month. 

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