A business that relies heavily on new customers coming from online needed a full service team to help with all of the important elements to their online presence.
Ineffective design made for a poor user experience - not at all representative of their true level of service
Extensive list of products that made it difficult to navigate
Not displaying a list of products from well-known brands
No implementation of SEO practices on the website, which results in next to no new visitors.
Manual tasks not automated, costing time and money
Brand not on point
Not active on social media - missing out on crucial client connections where competitors are active
The previous website developer had no marketing experience and took ages to make a change, resulting in a clumsy web design that didn’t appeal to visitors.
New website design, easier to navigate and find products, increasing conversion rates compared to its predecessor
People are spending more time - and money - on the site now that it’s more user-friendly
Optimise website and all product pages with the best, most effective SEO practices
A responsive full-service marketing team to elevate web design and video marketing with regular site maintenance for a top-tier user experience enhanced with SEO and social media outreach. Everything the business needs to thrive.
SEO: Targeting keywords and keyphrases in Ireland that will increase new website visitors
A marketing strategy with dynamic campaigns throughout the website, on social media, and in email newsletters that highlight popular products in demand at certain times or seasons of the year.
Personalised advertising campaigns to clients who bought a certain product and using Facebook & Instagram to retarget ads to users who visit certain product pages or add products to their cart but don’t proceed to checkout
Social media campaigns
Expand the market reach to UK customers online and grow the company by taking advantage of the fact that competitors are not taking the online marketplace seriously
The new website makes it easier to navigate and find products and it’s already proving to be much more efficient than the previous site, by increasing conversion rates and making people spend more time and money because of its user-friendly interface.
Icon Fasteners now have a responsive marketing team on their side to manage all important parts of their online presence such as to enhance the website, user experience, help with technical issues, advice on social media and boost visibility through SEO practices.