Icon Fasteners

A business that relies heavily on new customers coming from online needed a full service team to help with all of the important elements to their online presence.

  • Problems
  • Solutions
  • Next Steps

1.
Ineffective design made for a poor user experience - not at all representative of their true level of service

2.
Extensive list of products that made it difficult to navigate

3.
Not displaying a list of products from well-known brands

4.
No
implementation of SEO practices on the website, which results in next to no new visitors.

5.
Manual tasks not automated, costing time and money

6.
Brand not on point 

7.
Not active on social media -
missing out on crucial client connections where competitors are active

8.
The previous website developer had no marketing experience and took ages to make a change, resulting in a clumsy web design that didn’t appeal to visitors.

1.
New website design, easier to navigate and find products, increasing conversion rates compared to its predecessor

2.
People are spending more time
- and money - on the site now that it’s more user-friendly

3.
Optimise website and all product pages with
the best, most effective SEO practices

4.
A r
esponsive full-service marketing team to elevate web design and video marketing with regular site maintenance for a top-tier user experience enhanced with SEO and social media outreach. Everything the business needs to thrive.

1.
SEO: Targeting keywords and keyphrases in Ireland that will increase new website visitors

2.
A marketing strategy with
dynamic campaigns throughout the website, on social media, and in email newsletters that highlight popular products in demand at certain times or seasons of the year. 

3.
Personalised advertising campaigns to clients who bought a certain product and using Facebook & Instagram to retarget ads to users who visit certain product pages or add products to their cart but don’t proceed to checkout

4.
Social media campaigns 

5.
Expand the market reach
to UK customers online and grow the company by taking advantage of the fact that competitors are not taking the online marketplace seriously

Problems

Solutions

Next Steps

  • 1.

    Ineffective design made for a poor user experience - not at all representative of their true level of service
  • New website design, easier to navigate and find products, increasing conversion rates compared to its predecessor
  • SEO: Targeting keywords and keyphrases in Ireland that will increase new website visitors
  • 2.

    Extensive list of products that made it difficult to navigate
  • People are spending more time - and money - on the site now that it’s more user-friendly
  • A marketing strategy with dynamic campaigns throughout the website, on social media, and in email newsletters that highlight popular products in demand at certain times or seasons of the year.
  • 3.

    Not displaying a list of products from well-known brands
  • Optimise website and all product pages with the best, most effective SEO practices
  • Personalised advertising campaigns to clients who bought a certain product and using Facebook & Instagram to retarget ads to users who visit certain product pages or add products to their cart but don’t proceed to checkout
  • 4.

    No implementation of SEO practices on the website, which results in next to no new visitors.
  • A responsive full-service marketing team to elevate web design and video marketing
  • Social media campaigns
  • 5.

    Manual tasks not automated, costing time and money
  • Regular site maintenance for a top-tier user experience enhanced with SEO and social media outreach. Everything the business needs to thrive.
  • Expand the market reach to UK customers online and grow the company by taking advantage of the fact that competitors are not taking the online marketplace seriously - yet.
  • 6.

    Brand not on point
  • 7.

    Not active on social media - missing out on crucial client connections where competitors are active
  • 8.

    The previous website developer had no marketing experience and took ages to make a change, resulting in a clumsy web design that didn’t appeal to visitors

A more organised and easier to use website leading to increased conversion rates

The new website makes it easier to navigate and find products and it’s already proving to be much more efficient than the previous site, by increasing conversion rates and making people spend more time and money because of its user-friendly interface.

Responsive marketing team to help the business thrive

Icon Fasteners now have a responsive marketing team on their side to manage all important parts of their online presence such as to enhance the website, user experience, help with technical issues, advice on social media and boost visibility through SEO practices.

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