Mexican Things

An e-commerce website that performed well despite an unorganised shop layout and disappointing user experience that, no doubt, lost potential clients. The owner created her original site, but maintenance and SEO updates became time-consuming, confusing, and overwhelming. So, clever as she is, she decided to delegate marketing to the professionals.

  • Problems
  • Solutions
  • Next Steps

1.
The website’s online shop was badly organised and difficult for new and potential customers to navigate 

2.
The owner tried fixing the website herself but it
was too time-consuming and she wanted to spend her time on other important things like sourcing new products and generating more sales

3.
She wanted
her website to be found - in Ireland and internationally - for the target keywords on Google.

1.
We redesigned the website according to her brand and automated certain time-consuming processes, allowing the owner to focus more on tasks at hand. 

2.
An
on-demand marketing team available to make quick and efficient changes to her site while implementing advanced marketing strategies and functionalities on the website.

3.
Without having to
allot time to web design, maintenance, marketing and advertising, Fabiola can focus more than ever on developing and growing her business.

4.
Utilising SEO, the
website is being found for some vital keywords like “mexican food in Ireland” and “mexican food supplies in Ireland”.

1.
The next step for SEO is to be found for more specific and relevant keywords in Ireland and in target countries such as the UK, US and some European countries.

2.
We will be implementing more advanced marketing strategies such as social media marketing and social media advertising

3.
Given that Mexican Things is an online business, Fabiola and her team will benefit greatly by having a marketing partner to put strategies in place that consistently grow her online business

Problems

Solutions

Next Steps

  • 1.

    The website’s online shop was badly organised and difficult for new and potential customers to navigate
  • We redesigned the website according to her brand and automated certain time-consuming processes, allowing the owner to focus more on tasks at hand
  • The next step for SEO is to be found for more specific and relevant keywords in Ireland and in target countries such as the UK, US and some European countries
  • 2.

    The owner tried fixing the website herself but it was too time-consuming and she wanted to spend her time on other important things like sourcing new products and generating more sales
  • An on-demand marketing team available to make quick and efficient changes to her site while implementing advanced marketing strategies and functionalities on the website
  • We will be implementing more advanced marketing strategies such as social media marketing and social media advertising
  • 3.

    She wanted her website to be found - in Ireland and internationally - for the target keywords on Google
  • Without having to allot time to web design, maintenance, marketing and advertising, Fabiola can focus more than ever on developing and growing her business
  • Given that Mexican Things is an online business, Fabiola and her team will benefit greatly by having a marketing partner to put strategies in place that consistently grow her online business
  • Utilising SEO, the website is being found for some vital keywords like “mexican food in Ireland” and “mexican food supplies in Ireland”

Helping Fabiola focus on what’s important

After creating a basic website herself, Fabiola was spending precious time improving it and working on SEO. By professionally redesigning the website and carrying out all SEO tasks effectively, we helped Fabiola save time while increasing revenue – enabling her to focus on what she loves, developing and growing her business. Fabiola will greatly benefit from having a marketing team dedicated to helping her manage, optimise, and grow her online business.

Increasing Mexican Things’ visibility in Ireland and abroad

The website Fabiola built is already performing well for certain keywords, such as “mexican food in Ireland” and “mexican food supplies in Ireland”. Next, we’ll be targeting more keywords nationally and internationally in target countries (in the UK, US, and across Europe)

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