Moyo

Moyo Hair & Beauty started with Mamma Marketing in February, after three months, they were ranking 3rd for “hair salon in Dublin” and 7th for “hairdresser in Dublin”. After six months, they are ranking second for both. They also rank second and first for other targeted keywords, here’s what that looks like.

  • Problems
  • Solutions
  • Next Steps

1.
Not getting enough new customers 

2.
Ranking on the 2nd and 3rd pages
in search results for important keywords like “hairdresser in Dublin”, “hair salon in Dublin”, “Aveda products in Ireland”

3.No active engagement with followers on social media 

4.
A
n outdated website with no optimisation for mobile devices 

5.
Not
enough reviews from clients who had been loyal customers for several months, even years

1.
Implemented basic and advanced SEO on the website and achieved top 3 Google rankings within 6 months

2.
A
new website design that properly presented Moyo’s brand

3.
E
xperienced an increase of over 25% in new customers by being found in the top 3, and chosen by people who otherwise wouldn’t have found them on page two or three of Google’s results for “hair salon in Dublin”, “Aveda products in Ireland” etc 

4.
Engaged with customers during COVID on social media and
in email marketing campaigns - boosting revenue through product sales and prepaid appointments

5.
Implemented a review generation strategy which resulted in Moyo being one of the salons / hairdressers with the most reviews in Ireland

1.
Now that Moyo is ranking in the top three for target keywords, we are maintaining their position with light SEO work and timely updates to their site 

2.
Increasing the voltage for
Advanced Marketing strategies like as email marketing and social media advertising to increase engagement with existing clients and target new ideal clients in Dublin

3.
Followup
photographer and videographer shoots to be arranged so our team has more content applicable to an array of more advanced marketing strategies 

 

Problems

Solutions

Next Steps

  • 1.

    Not getting enough new customers
  • Implemented basic and advanced SEO on the website and achieved top 3 Google rankings within 6 months
  • Now that Moyo is ranking in the top three for target keywords, we are maintaining their position with light SEO work and timely updates to their site
  • 2.

    Ranking on the 2nd and 3rd pages in search results for important keywords like “hairdresser in Dublin”, “hair salon in Dublin”, “Aveda products in Ireland”
  • A new website design that properly presented Moyo’s brand
  • Increasing the voltage for Advanced Marketing strategies like as email marketing and social media advertising to increase engagement with existing clients and target new ideal clients in Dublin
  • 3.

    No active engagement with followers on social media
  • Experienced an increase of over 25% in new customers by being found in the top 3, and chosen by people who otherwise wouldn’t have found them on page two or three of Google’s results for “hair salon in Dublin”, “Aveda products in Ireland” etc
  • Followup photographer and videographer shoots to be arranged so our team has more content applicable to an array of more advanced marketing strategies
  • 4.

    An outdated website with no optimisation for mobile devices
  • Engaged with customers during COVID on social media and in email marketing campaigns - boosting revenue through product sales and prepaid appointments
  • 5.

    Not enough reviews from clients who had been loyal customers for several months, even years
  • Implemented a review generation strategy which resulted in Moyo being one of the salons / hairdressers with the most reviews in Ireland
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Website

A brand new website, custom designed to improve conversion rates and turn more website visitors into loyal  clients

With more than 50% of website visitors accessing the site via mobile devices, the new site was optimised for mobilewhich had a big impact on conversion rates

New homepage sliders are changed every month to keep the website fresh and updated

SEO

Moyo increased new customers by 25% after 5 months by simply being found in the top 3 google search results with a website that showcased Moyo’s brand and highlighted the user experience

Moyo currently ranks in the top 3 for several keywords, and we are helping them maintain their position by implementing a small bit of SEO every two months

  • 1#

    hairdressers opening ireland
    314 user searches
  • 2#

    hair salon dublin
    314 user searches
  • 3#

    hairdresser dublin
    210 user searches
  • 4#

    aveda
    190 user searches
  • 5#

    hair dresser dublin
    180 user searches
  • 6#

    moyo
    173 user searches
  • 7#

    aveda ireland
    165 user searches
  • 8#

    when will hair salons reopen ireland
    158 user searches
  • 9#

    hair salons dublin
    136 user searches
  • 10#

    hairdressers opening ireland
    129 user searches

Social media

Moyo’s whole team was encouraged to become more active – taking photos and videos in the salon as our team communicated with them through WhatsApp group chat and posted their photos/videos in the following weeks

Ativo 12

They received fantastic feedback from clients about their social media activity, which resulted in more user generated content for our team to post

Ativo 8

During COVID, they had a brilliant response from clients who appreciated the active posting with helpful tips on at-home styling and hair care for sprouting grey roots

Email Marketing

Moyo kept in touch with clients during lockdown with news, athome hair tips and more – all in an email campaign that was met with a very positive response

Moyo has a solid client base that has received emails each month during COVID, enabling clients to prepay appointments and buy products online while Moyo was closed, which was a big help!

Reviews

Moyo has implemented an automated review generation strategy which results in consistent reviews

They are now one of the salons / hairdressers with the most reviews in Ireland

How many people found MOYO on Google during the last quarter:

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How many people found MOYO on Google during the last quarter

Once the reopen was announced, there was a spike in people finding MOYO on Google

How many people visited MOYO’s website during the last quarter?

MOYO’s photo views compared to other salons (24.5K vs 16K)

Social Media

Boosted engagement on social media by portraying real content from within the salon and their team.

Increased reach > On average, 11% of the people reached were outside MOYO’s existing followers

Posts portraying the salon and the team are the most engaging / relevant

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