PEDDLER MACS

Two brothers that know the importance of having a strong online presence but lack the technical acquaintance to develop it by themselves.

  • Problems
  • Solutions
  • Next Steps

1.
Had no website 

2.
Relied on staff
to help with social media - taking pictures and making posts - but weren’t following any clear strategy. 

3.
The owners
knew the importance of social media but never used it consistently, lacking the knowledge to teach any of their employees how to do it.

1.
A brand new website that represents Peddler Mac’s brand, built with the best SEO practices to improve visibility online

2.
An active social media presence, documenting live events at the bar
, and engaging with customers and followers

3.
An advanced
SEO strategy will be implemented so Peddler Mac’s can be quickly found at or near the top of Google search results when people search for a bar in Athlone

1.
They will hire an employee to regularly record videos, take photos and document live music shows in the bar, so we’ll have more content to further develop their online presence and improve their social media strategy

2.
We will help them reach out to nearby hotels and tour
guides to promote the bar to their guests & customers

3.
Peddler Mac’s aim
is to continue building a strong online presence through active posting on social media and their website - updating and documenting live shows in pursuit of the best and strongest online presence in their area (competing with over 30 bars)

4.
Consistently work on SEO to achieve top 3 rankings for all the target keywords and phrases that they should be found for in Google’s search results

Problems

Solutions

Next Steps

  • 1.

    Had no website
  • A brand new website that represents Peddler Mac’s brand, built with the best SEO practices to improve visibility online
  • They will hire an employee to regularly record videos, take photos and document live music shows in the bar, so we’ll have more content to further develop their online presence and improve their social media strategy
  • 2.

    Relied on staff to help with social media - taking pictures and making posts - but weren’t following any clear strategy.
  • An active social media presence, documenting live events at the bar, and engaging with customers and followers
  • We will help them reach out to nearby hotels and tour guides to promote the bar to their guests & customers
  • 3.

    The owners knew the importance of social media but never used it consistently, lacking the knowledge to teach any of their employees how to do it.
  • An advanced SEO strategy will be implemented so Peddler Mac’s can be quickly found at or near the top of Google search results when people search for a bar in Athlone
  • Peddler Mac’s aim is to continue building a strong online presence through active posting on social media and their website - updating and documenting live shows in pursuit of the best and strongest online presence in their area (competing with over 30 bars)
  • Consistently work on SEO to achieve top 3 rankings for all the target keywords and phrases that they should be found for in Google’s search results

Attracting a good crowd through social media

Peddler Mac’s owners know that, if done properly, social media can help the bar draw more customers – but they don’t have the knowledge to do it on their own or to teach any of their employees how to do it. We are helping them by actively posting on social media and engaging with their audience. In the near future, Peddler Mac’s will have someone dedicated to recording videos and taking photos at the bar so there will be more content available to improve the whole online strategy with the final goal of becoming the bar with the best online presence in town.

Portraying the brand & being found online

The brand new website represents Peddler Mac’s brand and was built with the very best SEO practices to increase visibility. More advanced SEO strategies will be applied to the website so that Peddler Mac’s can be found on the top 3 of Google search results when someone searches for a “bar in Athlone”, “live music in Athlone”, “sport in Athlone” and other target keywords that they should be found in the top 3 for.

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