Brick-and-mortar generation business owners with no knowledge of marketing forced to adapt quickly to a new industry trend – exhibit and sell art online
A brochure website with no online shop, SEO, that didn’t effectively showcase the work of the artists they represent.
With no implementation of SEO, the website failed to attract enough new monthly visitors
Slow to adapt to the urgent need to sell online due to COVID restrictions on auctions and galleries, or studios. Their competitors in Ireland took advantage with effective websites and already experienced a huge surge in sales because of this.
No knowledge of marketing, or how to become visible online in target markets (USA, China and Europe)
Properly showcase the art online in a pleasing way so visitors spend more time on the website
Expand the customer base in specific countries where people are looking for the art Pat and Claire sell.
Get active and develop a strong social media presence
Strong branding with targeted SEO on the website in multiple languages
More advanced marketing strategies, now that the basics are taken care of
Video and photo editing, once the videographers and photographer visit the gallery
Target specific advertising to people who are interested in purchasing art with an incentive - such as a business expense.
The redesigned website properly showcases the art, providing lots of interesting information and value for website visitors. The difference between the experience on the new site compared to the old is night and day – as evidenced in the average time spent by users before and after the relaunch.
For some art dealers, artists, galleries and auctioneers, the transition to selling art online is already complete. Aware of their competition is getting ahead, Solo Arte is finally focusing on online marketing. The owners are from an older generation, so our step-by-step process to competing online makes it perfectly clear to Pat and Claire just what has to be done – and how.
The ongoing SEO strategy will continue to help Solo Arte be found by their target audiences across Ireland, the UK, America and even in China. Ranking high on Google for the categories of art they sell means big ROI (return on investment), so this is an ongoing strategy we will continue to optimise and improve.