Solo Arte

Brick-and-mortar generation business owners with no knowledge of marketing forced to adapt quickly to a new industry trend – exhibit and sell art online

  • Problems
  • Solutions
  • Next Steps

1.
A brochure website with no online shop, SEO, that didn’t effectively showcase the work of the artists they represent.

2.
With no implementation of SEO, the website failed to attract enough new monthly visitors

3.
Slow to adapt to
the urgent need to sell online due to COVID restrictions on auctions and galleries, or studios. Their competitors in Ireland took advantage with effective websites and already experienced a huge surge in sales because of this. 

4.
No knowledge of marketing, or how to become visible online in target markets (USA, China and Europe)

1.
Properly showcase the art online in a pleasing way so visitors spend more time on the website

2.
Expand the customer base in
specific countries where people are looking for the art Pat and Claire sell. 

3.
Get active and develop a strong social media presence

4.
Strong
branding with targeted SEO on the website in multiple languages

1.
More advanced marketing strategies, now that the basics are taken care of 

2.
Video and photo editing
, once the videographers and photographer visit the gallery

3.
Target
specific advertising to people who are interested in purchasing art with an incentive - such as a business expense.

 

Problems

Solutions

Next Steps

  • 1.

    A brochure website with no online shop, SEO, that didn’t effectively showcase the work of the artists they represent
  • Properly showcase the art online in a pleasing way so visitors spend more time on the website
  • More advanced marketing strategies, now that the basics are taken care of
  • 2.

    With no implementation of SEO, the website failed to attract enough new monthly visitors
  • Expand the customer base in specific countries where people are looking for the art Pat and Claire sell.
  • Video and photo editing, once the videographers and photographer visit the gallery
  • 3.

    Slow to adapt to the urgent need to sell online due to COVID restrictions on auctions and galleries, or studios. Their competitors in Ireland took advantage with effective websites and already experienced a huge surge in sales because of this.
  • Get active and develop a strong social media presence
  • Target specific advertising to people who are interested in purchasing art with an incentive - such as a business expense.
  • 4.

    No knowledge of marketing, or how to become visible online in target markets (USA, China and Europe)
  • Strong branding with targeted SEO on the website in multiple languages

Their website is their new art gallery

The redesigned website properly showcases the art, providing lots of interesting information and value for website visitors. The difference between the experience on the new site compared to the old is night and day – as evidenced in the average time spent by users before and after the relaunch.

The art industry is going online

For some art dealers, artists, galleries and auctioneers, the transition to selling art online is already complete. Aware of their competition is getting ahead, Solo Arte is finally focusing on online marketing. The owners are from an older generation, so our step-by-step process to competing online makes it perfectly clear to Pat and Claire just what has to be done – and how.

Compete & expand to foreign markets

The ongoing SEO strategy will continue to help Solo Arte be found by their target audiences across Ireland, the UK, America and even in China. Ranking high on Google for the categories of art they sell means big ROI (return on investment), so this is an ongoing strategy we will continue to optimise and improve.

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