Content Writer for Internal Marketing Campaigns
This long-term opportunity is for a content writer who has a good knowledge of marketing strategies and the basics of having a strong online presence.
You’ll be working with our team on developing our internal marketing projects. These will be targeting various types of small businesses.
Mamma Marketing is a full-service team helping small businesses grow online. We’re a fast growing start-up from Ireland with an international team. We do everything for them, from websites and SEO to social media and several marketing strategies performed on behalf of the business.
We truly believe in giving a high quality service to small businesses at a very affordable price. We help them achieve their goals and a high return on their investment from what we do for them.
Mamma-marketing.ie is our website
About the role
The most important thing to us is the team, so we are hoping to find someone who can be a part of our team for the long term. There is a lot of room to grow within our fast growing organisation.
We have a fantastic team, all with a brilliant attitude and a love for what they do. You will hopefully learn a lot with our team, and we’ll learn from you!
We implement the same new age marketing strategies that are used by the biggest companies and best marketing agencies around the world.
You’ll be working with business types and projects of all sorts, you will definitely be kept on your toes with working on different projects, and learning about them.
You’ll be working with different marketing projects. Mamma marketing has begun specialising in working with hairdressers, restaurants, bars and wellness related businesses. You’ll be focused on developing the marketing campaigns with content writing related tasks such as blog post writing, email marketing campaigns, website copywriting, retargeting advertising campaigns and more.
For a sneak preview in what one of these looks like, take a look at hairdresser-marketers.com
About our team
We’re a growing international team based all over the world.
About the role
As a writer, you’ll have several teams to work with and bounce ideas off. Primarily the social media team, video editors, seo team, management and marketing team.
The initial onboarding period lasts 1-2 weeks and then you’ll be ready to work on certain projects while taking a few hours each week to learn and further develop your knowledge about the strategies we’re using, or will be using.
Our goal is to give you the autonomy of carrying out projects by yourself, and with your team, with the guidance of others to help, give critique and suggestions.
We are always improving. The reports we do for clients is where we suggest these ideas to improve, based on what was previously done, and done by both direct and indirect competitors of the client at hand.
And some more details:
We’re looking for an energetic, creative and hardworking person to join our team. Having lots of experience and/or leadership qualities is a huge plus.
The role involves creating, developing and managing marketing campaigns targeted at business owners, managers and their staff of the industries we are targeting, in several countries.
You’ll be creating a wide range of content, for an even wider range of types of businesses.
Here is some of the types of content you’ll be making:
– Blog post writing
– Website copywriting
– Sales copywriting
– Email campaigns (emails, landing pages, retarget advertising)
– Social media marketing campaigns
– Social media advertising campaigns
* For Facebook, Instagram, Twitter, TikTok and Youtube.
– Video transcripts
– We don’t expect you to create videos, just help with ideas, brainstorming and critique. It’s very fun to see the video plan you had turned into a professionally, creatively made video
– Reporting on campaign results (marketing and advertising campaigns)
– Reporting on performance per account / project (based on KPIs that are defined together with other senior members of the team)
– And some others
You’ll be involved in a lot of brainstorming with our sales and marketing team on how we can improve marketing campaigns based on open rates, click-through rates and other tracking tools we use to analyse the results of ongoing campaigns.
You’ll be actively researching evolving trends in creative writing, analysing industry leaders, world-renowned writers, campaign results, keyword opportunities, social media trends, new ways in personalising campaigns, improving reports, proposals and much, much more.
We are working on a variety of different projects so you won’t be only working on one industry, you’ll be learning about several different industries.
We’re continuously brainstorming and coming up with sales and marketing ideas for various projects, internal and for clients. We always encourage creativity and new ideas, no matter how crazy they may seem at the start.
Communication & Organisation within Mamma
We communicate during the day using slack, video and phone calls.
We do a lot of one on one calls between team members, and we are getting more consistent with zoom meetings between the teams. As an experienced content writer, you will become more comfortable in leading the meetings we have, or parts of the meetings, that are about content creation for various projects.
We have an organised and efficient system yet we’re flexible and open to new ideas. We’re always developing our system of how we work, manage projects and carry out tasks, with the goal of working together more effectively while having fun with what we do.
Our team is always sharing what works and what doesn’t, we encourage learning from our own or other people’s mistakes.
Responsibilities and Requirements of Successful Applicants:
The successful applicant will have a love for writing, experience, be an excellent communicator, an A1 attitude and a team player. Being a leader is a plus.
Our team has been part of this organisation for a long time. We are not just a marketing company. We are all self motivated, hard working, friendly and well rounded.
Mamma Marketing is the root of the Mamma. (we’re not just a marketing company, everything starts with marketing and it’s the reason we are focusing on marketing first. Our goal is to help as many people as possible through the power of the internet. You’ll see.
The Mamma mission is to share as much quality, useful information as possible, especially in niche areas that really help people who need it the most.
Sounds good to you?
To apply for this role, please take the first step and fill out the short fill out form here at this link below
Rory from Mamma Marketing