Genevieve Ryan Dance Academy

How we helped this dance school

Genevieve wanted a dance class website that better portrayed her dance academy’s brand, and to bring her dance classes online. Once this work was complete it was also important to ensure that the academy was found on Google when people search for keywords like “dance classes in Galway”, “dance classes in Connacht,” and other important keywords. This project was carried out using the trading online voucher which we secured for Genevieve, funding 50% of her costs.

Overview

Genevieve wanted her dance academy to be portrayed as she envisioned, whilst also ensuring they were found by interested students in her area. We redesigned the dance website to reflect her vision and implemented our SEO strategy so that they were found for target keywords such as “online dance classes Galway,” and “kids dance classes Galway.” See the positive results below.

Website

The online dance class website was poorly representing the dance academy’s brand and quality of service so we needed to create a user-friendly experience that better outlined what they do.

Genevieve wanted her website for dance to portray her studio’s vibrance and energy, with a built-in booking system that allows people to book and pay for classes online with just a few clicks. To do this we moved beyond that of a dance class website template and gave Genevieve’s website something better, unique personality.

Before
After

Website Timeline

The new website now incorporates the best SEO practices which has increased their Google rankings for several target keywords.

One of our priorities was to make the website fully responsive on all mobile devices given the number of people accessing the website through their phones and tablets. This proved to have a big impact by increasing the conversion rates. Now, using the second trading online voucher, we are moving onto new and exciting work with Genevieve, developing professional video content, a blog that will target their keywords further, and using advanced and targeted SEO and marketing strategies.

The new website now incorporates the best SEO practices which has increased their Google rankings for several target keywords.

One of our priorities was to make the website fully responsive on all mobile devices given the number of people accessing the website through their phones and tablets. This proved to have a big impact by increasing the conversion rates. Now, using the second trading online voucher, we are moving onto new and exciting work with Genevieve, developing professional video content, a blog that will target their keywords further, and using advanced and targeted SEO and marketing strategies.

Week 1-2

Quick Fixes

Week 3-5

Redesigned the website

Week 6

Website went live

Week 7

Optimised every page for SEO

Week 1-2
Quick Fixes
Week 3-5
Redesigned the website
Week 6
Website went live
Week 7
Optimised every page for SEO
Previous
Next

SEO

Genevieve Ryan went from ‘nowhere to be found’ to ranking in the top 3 results of Google search for keywords such as “dance classes Galway,” thanks to our dance class SEO service. With the development of a new website, combined with booking automation, online payments, and easy-access class schedules, this dance school flew up the rankings once we completed our advanced strategy. They not only noticed higher conversion rates in the weeks that followed, their brand recognition and enquiry rates skyrocketed as well as their notability in terms of SEO for dance classes.

Where they ranked before and after Mamma

  • 26th

    online dance classes galway
  • 22nd

    kids dance classes galway
  • 31st

    adult dance classes in galway
  • 20th

    kids dance classes connacht
  • 29th

    adult dance classes connacht
  • 19th

    dance classes in galway
  • 34th

    hip hop dance classes galway
  • 38th

    dance classes in connacht
  • 3rd

    online dance classes galway
  • 3rd

    kids dance classes galway
  • 3rd

    adult dance classes in galway
  • 3rd

    kids dance classes connacht
  • 3rd

    adult dance classes connacht
  • 4th

    dance classes in galway
  • 4th

    hip hop dance classes galway
  • 5th

    dance classes in connacht

How did we do it?

We started off by redesigning Genevieve’s website design to make the brand stand out. We then implemented a strategy focusing on SEO for a dance website, improving their ranking on Google search for keywords and phrases related to their industry.

Week 1-8

Website redesign

Week 8-10

Implemented the SEO strategy
  1. Determined which keywords had to be prioritised
  2. Added the keywords to every page of their website
  3. Carried out our link-building strategy to further improve rankings on Google

Results

In the weeks and months that followed, Genevieve began to see positive results as more new clients booked classes using their new online function, having found them through Google search.

Week 1-8
Website renovation
Week 8-10
Began the SEO strategy Determined which keywords had to be prioritised Added the keywords to every page of their website Implemented our link-building strategy to improve rankings on Google
Results
In the weeks and months that followed, Genevieve began to see positive results as more new clients booked classes having found them through Google search.
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See what Genevieve has to say

"Rory and his team are a pleasure to work with and worked closely with me to provide a site that met all of the criteria I was looking for and much more."

“Compared to the other companies we have used in the past, Mama Marketing has been far and above the best. While building my website the team at Mama Marketing has been prompt and straightforward and they handle things very efficiently and are available for any questions I have…

Rory and his team are a pleasure to work with and worked closely with me to provide a site that met all of the criteria I was looking for and much more. The end result was a website that is beautiful, organized and effective. My website has transformed the image of my business and is the key introductory point for new and potential clients. Over just a short period of time I can tell that I will be doing business with Mama Marketing for a long time and will gladly recommend them to anyone.”

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