Digital that Delivers Grant

Digital that Delivers programme

Digital that Delivers is a roadmap of grants helping Irish tourism businesses boost their digital presence and stay ahead of the times.

Visit the official programme page

Helping you with the Digital that Delivers programme

Our team of professionals have helped several Irish businesses boost their digital presence through this programme.

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What is the goal of the Digital that Delivers programme?

Fáilte Ireland believes that the Digital that Delivers programme will support and promote the development of a more resilient and competitive visitor experiences sector, sustaining Ireland as a high-quality and competitive tourism destination. The overall purpose of the programme is to help tourism businesses to better adopt digital technologies in line with the digital evolution of the industry, and operate more efficiently.

How much are the grants worth?

The amount depends on how much help your business needs. This will be determined by the project manager you are assigned to from the programme. The grants usually range from €2,500-€5500 or more if needed.

What is the application process for the grants?

The process is straightforward, and our team helps make the whole process easy. Scroll down to see the step by step process, or click here.

What is the purpose of the grants?

The goal of these grants is to help you improve your online presence and visibility to help boost the tourism industry.

How can you avail of these grants?

A first campaign has already been run to a certain number of selected businesses and they will run a second campaign to another group of businesses soon. To request more information from the people who are running the programme, send an email digital.delivers@failteireland.ie

What happens after you submit the Expression of Interest form?

Once completed the “expression of interest” phase, the selected candidates will go through a “digital maturity review” by Fáilte Ireland’s specialists. Following this review, a unique roadmap will be created for each applicant, outlining the precise work streams to be followed.

How does the project coordinator help you throughout the process?

Once the roadmap of services has been created and approved for an applicant, the programme organisers assign a dedicated project coordinator to each applicant to ensure they have a smooth journey at every stage. The project coordinator offers guidance and mentoring and can help solve any problems that evolve while completing each stage of the roadmap.

How does the project coordinator make sure the work was done properly?

The project coordinator will at times request data from visitors. The different types of information they may request include “type of visitor (local, domestic, overseas)”, “time of booking”, “visitor demographic”, how the visitor found your business and more ways. Our team at Mamma Marketing send monthly reports to our clients that include this information, and we can include any other necessary information requested by your dedicated project coordinator.

What are these grants aimed to be used for?

The programme encourages eligible businesses to improve their online presence on all fronts, in the following order.

They team behind this programme have made a roadmap of tasks each business should follow which starts with the one-time basic tasks, and ends with the advanced tasks that are only worth doing once the basics are done properly. We follow a similar process in working with small businesses by following our three-stage process which you can learn about throughout our website. See our different stages.

The roadmap supported by grants:

An efficient booking system for your experiences

The programme helps small businesses involved in tourism improve, install and launch booking systems for experiences to be paid and/or reserved online, that can be easily used and reserved online. There is a list of recommended booking systems by ‘Digital that Delivers’.

Improving the design and user experience of the website

Nothing is perfect. The digital that delivers grants are being used to help businesses improve their websites. Websites may need a full revamp or just a few tweaks in terms of design and functionality, especially for mobile devices.

Implement Digital Marketing Strategies

When the once-off basics (above) are complete, your business is ready for ongoing marketing strategies. The main marketing strategy to invest in nowadays is to improve visibility on Google by implementing SEO on your website, also known as Search Engine Optimisation. Other important marketing strategies include social media marketing, targeted advertising, video marketing & more.

Improving content on the website, social media, etc

Businesses eligible for the digital that delivers programme are encouraged to use the grants available to improve and promote their content. This includes photography, videography, blog posts, FAQs, case studies and anything else people can watch, read or listen to on your website, social media or other platforms where your business is found online.

Implementing Data Analytics, Data Tracking & Insights

Once your website is being found by tourists, it’s important to know what they are doing on your website. The digital that delivers programme supports businesses in installing and managing advanced data measurement tools like Google Tag Manager, Data Studio & Google Analytics 4. These tools help businesses improve the user experience of their website with the goal of turning more website visitors into paying customers.

Get professional advice about the Digital that Delivers programme

Speak with a member of our team to see how we can help you boost your digital presence.

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Padraig McCormackv

2022-11-28

While our business was closed during Covid we took the opportunity to update our website and was put in contact with the guys at Mamma Marketing. We discussed our needs with Rory and John who were great at listening and delivering on what we wanted. We still get great feedback from our customers on how the website looks and works. Prior to updating our website it was very difficult to find our business on Google. This is where Mamma Marketing have really helped us. By explaining SEO to us and discussing what our business is about they have managed to get us near the top of all our key searches. There is no doubt that this has brought us new customers and improved our sales. We continue to work with Mamma Marketing and find their reports informative on how well we are ranking on Google and what steps we can take to continue ranking high. Their step by step approach makes it easy for us to follow and understand what’s being done. - Padraig from Brannigans Bar, Dublin

Michael Dooley

2022-11-25

Superb company to work with. Great design team for the building of my website. Fantastic Social media post for Facebook and Instagram. Great vision. Also gave me great advice. Mama-marketing has a personal touch. So I highly recommend mamma marketing for social media and website building. A big thanks to Rory, John, and the excellent team.

Gillian Mconnell (Inside Out Nutrition)

2022-11-23

John, Rory and the team from Mamma Marketing have been fantastic in helping me to redesign my website. They are so professional and organised. Even better, they have made it very stress free and simple for me.

Brian Foley

2022-11-17

Great team to work with and very helpful with all things marketing, online presence and socials! Would highly recommend

Forever Therapies

2022-11-11

Mamma Marketing understands that for a working relationship to work well together good communcation it vital. Their personable and friendly approach with efficient turn around times on projects, makes for a great formula for happy clients! I would certaintly recommend Mamma Marketing to other companies. Best. Georgina & team at Forever Therapies.

eva berg

2022-11-06

The Mama marketing team are fantastic. I am exceptionally pleased with the work they have done and continue to do for me. They have played an integral part in bringing my business online and helping it to flourish. The team are creative, efficient ,reliable and always available.

sean boland

2022-11-03

I have been working with these guys for the past year or so, they have been far and away the best digital marketing company I have used (had some bad experiences previously). They have a great team and are always happy to help us implement new strategies to keep pushing ahead. Communication is always good. Highly recommend

FERMOY MEDICAL PRACTICE

2022-09-13

Amazing website designers and team. Thank you for all your help and patience. You have created our first practice website and the whole process was flawless from creativity to guidance, the journey with you has been insightful and stress-free. Thank you to John and team, you are all a credit to your company and we would highly recommend Mama-Marketing to any medical practice or business.

Susan Adams

2022-02-19

I would highly recommend Mamma Marketing. I have been working with them since 2020 and I found them to be reliable, professional and time diligent to project release dates. I am really happy with my website and the marketing they have done for my company Education for Sustainability and I am looking forward to our continued partnership.

Thomas T

2022-02-18

Began our journey with mamma marketing this time last year through a local enterprise grant. All have been extremely helpful with drafting up new ideas, blogs, e-commerce strategies and many other behind the scenes material that comes with building a grade A website. Thanks to Rory, John and all the mamma marketing team. Thomas T

Mamma Marketing

4.9

Based on 14 reviews

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Forever Therapies

14:28 11 Nov 22

Mamma Marketing understands that for a working relationship to work well together good communcation it vital. Their personable and friendly approach with efficient turn around times on projects, makes for a great formula for happy clients! I would certaintly recommend Mamma Marketing to other companies. Best. Georgina & team at Forever Therapies.

eva berg

04:19 06 Nov 22

The Mama marketing team are fantastic.I am exceptionally pleased with the work they have done and continue to do for me.They have played an integral part in bringing my business online and helping it to flourish.The team are creative, efficient ,reliable and always available.

sean boland

12:02 03 Nov 22

I have been working with these guys for the past year or so, they have been far and away the best digital marketing company I have used (had some bad experiences previously). They have a great team and are always happy to help us implement new strategies to keep pushing ahead. Communication is always good. Highly recommend

FERMOY MEDICAL PRACTICE

11:34 13 Sep 22

Amazing website designers and team. Thank you for all your help and patience. You have created our first practice website and the whole process was flawless from creativity to guidance, the journey with you has been insightful and stress-free. Thank you to John and team, you are all a credit to your company and we would highly recommend Mama-Marketing to any medical practice or business.

Genevieve Ryan

10:40 29 Oct 21

Compared to the other companies we have used in the past, Mama Marketing has been far and above the best. While building my website the team at Mama Marketing has been prompt and straightforward and they handle things very efficiently and are available for any questions I have. Rory and his team are a pleasure to work with and worked closely with me to provide a site that met all of the criteria I was looking for and much more. The end result was a website that is beautiful, organized and effective. My website has transformed the image of my business and is the key introductory point for new and potential clients. Over just a short period of time I can tell that I will be doing business with Mama Marketing for a long time and will gladly recommend them to anyone.

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Get professional advice about the Digital that Delivers programme

Speak with a member of our team to see how we can help you boost your digital presence.

or

Application & Reimbursement Process

Pre-Application Stage

Your business must receive an expression of interest form, which is filled out and sent to the coordinators running the Digital That Delivers programme.

If you haven’t received an expression of interest form, click here for more information.

Application Stage

Applications are submitted through Fáilte Ireland’s Trade Portal – https://tradeportal.failteireland.ie/
If you have received an application, schedule a free consultation to find out how our team can help you.
Before the application is submitted, the services being covered by the grant must be preapproved by the coordinator assigned to your business.
Quotations for the necessary services from qualified marketing agencies must be submitted with the application.
Once the applicant is approved for the funding by Failte Ireland, the services can be implemented.

Reimbursement Stage

When receiving the reimbursement, all of the agreed work must be completed to a high quality and in accordance with the terms & conditions in your “letter of offer”.
The assigned project coordinator from Failte Ireland must sign off on the work being completed before the applicant can submit for their reimbursement.
Any payments made before being approved for the grants will not be reimbursed.
All the details for the reimbursement claiming process are included on the Letter of Offer.

Eligible Services for the Digital that Delivers grant

The eligible services or items for the grant applications include, but are not limited to:

Website Design, development & optimisation
Reporting & Data Analytics
Booking Systems (Installation, upgrading, creation, launching and/or configuring booking systems)
Implementing SEO (Search Engine Optimisation, aka online visibility)
Copywriting, Photography & Videography
Content Creation & Design
Creating digital applications or guides (in multiple languages if necessary)
Diagnosing technical issues
Purchasing equipment and hardware needed

To learn more about the elegibility criteria, please visit the official Digital that Delivers programme page.

Testimonials

See how we've helped many small businesses and what they have to say

Relaxing Therapies

“It is a pleasure to deal with Mamma Marketing team.”

It is a pleasure to deal with Mamma Marketing team. They helped me to build a website that works for me and my Clients. Also advised on my booking system so crucial to my Massage business. They are flexible with my Marketing needs. Thank you Mamma Marketing!

Angelika Heron

Relaxing Therapies

NU Infusions

“The Mamma team built out our website and SEO at nuinfusions.com and we’re really happy with the result. “

The cost was very reasonable and we feel that we now have a more visually appealing site and have ticked off all the basic SEO tasks, helping us get more visitors and more conversions. The site did take longer than expected to develop but it was worth getting it done right. Thanks again to the Mamma team!