Table of Contents
Discovery Playtime Case Study
Transforming Discovery Playtime’s Online Presence and Growing Customer Base Following Our Tried and Tested 3-Stage Process.
Discovery Playtime, an online educational toy shop, sought to improve its online presence and attract new customers through a comprehensive marketing strategy. Previous bad experiences with other marketing companies left the owner, Mireia, sceptical, but after testing our services in organic SEO and Google Ads, she decided to entrust us with all of her marketing needs.
Tackling Mireia’s Pain Points To Reach Potential Customers And Boost Sales
Mireia’s website at the time did not meet her design expectations – it struggled to rank highly on Google, and the Google Ads campaigns were not generating as many conversions as desired. Starting with organic SEO and Google Ads, we worked closely with her to develop a comprehensive marketing strategy. Following our three-stage process, we aimed to improve her business online presence and help it reach more potential customers – and ultimately generate more sales.
Revamping the Website & Optimising it With SEO
We improved the website’s design and user experience, making it more visually appealing, user-friendly, and optimised for mobile devices. We also ensured that all the information about the toy shop and its products was clear, concise, and easy to find.
See the transformation of Discovery Playtime’s website and learn more about our process for improving websites as a quick-fix timeline by clicking below.
From Struggling To Be Found On Google To Ranking Among the Top Educational Toy Shops in Ireland
Our tried and tested three-stage process helped Discovery Playtime improve their online presence and reach a wider audience, ultimately resulting in increased sales for the business. Through revamping the website, optimising with SEO, and targeting previous customers through blogging and social media, we were able to help the website rank among the top educational toy shops in Ireland and bring back old customers.
Training Mireia On SEO Blogging Techniques To Increase Engagement
Mireia wanted to write her own blogs – to begin with, we wrote 4 blogs since August 2022, targeting topics and keywords that were important for her business. We then created a 12-month content plan and trained her on how to incorporate niche keywords into her content in order to be found by her potential customers. We also advised her on how frequently she should be updating and adding new website content and blog posts. Despite the toy industry being competitive in terms of SEO in Ireland, her niche is less competitive than others, and our efforts quickly started to pay off. Mireia’s toy shop consistently ranked higher on Google every month, increased audience engagement and consequently gained new customers.
Click below to see where her shop ranks now compared to when we started.
Targeting Previous & Potential Customers Strategically Through Social Media
We continued by developing a Winter/Christmas retargeting campaign for everyone who visited the website. This campaign yielded an incredible 6x return on the investment, bringing back old customers and people who had forgotten about Discovery Playtime but only needed a gentle reminder to make a purchase, generating lots of sales. We are currently working on several new campaigns for the next 8 months, including retargeting ads featuring Discovery Playtime’s most popular products for each season.
Reducing Marketing Costs Using the Trading Online Voucher
When we started working with Mireia, she had already used a Trading Online Voucher with another company, but she wasn’t happy with the results. To help reduce the costs of our services for Discovery Playtime, Mireia applied for a second (and last) Trading Online Voucher, and we helped her with the application process and made sure that funds were reimbursed seamlessly. Mireia is very happy with our services and will continue working with us, doing more organic SEO and ad campaigns in the future.
What is the Trading Online Voucher?
The trading online voucher is a government effort designed to encourage small businesses online and reduce the amount of money leaving the Irish economy through online shopping. According to the government, more than €1 million is spent online in Ireland every hour, with foreign enterprises accounting for 70% of this total.
Table Contents
Discovery Playtime Case Study
Transforming Discovery Playtime’s Online Presence and Growing Customer Base Following Our Tried and Tested 3-Stage Process.
Discovery Playtime, an online educational toy shop, sought to improve its online presence and attract new customers through a comprehensive marketing strategy. Previous bad experiences with other marketing companies left the owner, Mireia, sceptical, but after testing our services in organic SEO and Google Ads, she decided to entrust us with all of her marketing needs.
Tackling Mireia’s Pain Points To Reach Potential Customers And Boost Sales
Mireia’s website at the time did not meet her design expectations – it struggled to rank highly on Google, and the Google Ads campaigns were not generating as many conversions as desired. Starting with organic SEO and Google Ads, we worked closely with her to develop a comprehensive marketing strategy. Following our three-stage process, we aimed to improve her business online presence and help it reach more potential customers – and ultimately generate more sales.
From Struggling To Be Found On Google To Ranking Among the Top Educational Toy Shops in Ireland
Our tried and tested three-stage process helped Discovery Playtime improve their online presence and reach a wider audience, ultimately resulting in increased sales for the business. Through revamping the website, optimising with SEO, and targeting previous customers through blogging and social media, we were able to help the website rank among the top educational toy shops in Ireland and bring back old customers.
Training Mireia On SEO Blogging Techniques To Increase Engagement
Mireia wanted to write her own blogs – to begin with, we wrote 4 blogs since August 2022, targeting topics and keywords that were important for her business. We then created a 12-month content plan and trained her on how to incorporate niche keywords into her content in order to be found by her potential customers. We also advised her on how frequently she should be updating and adding new website content and blog posts. Despite the toy industry being competitive in terms of SEO in Ireland, her niche is less competitive than others, and our efforts quickly started to pay off. Mireia’s toy shop consistently ranked higher on Google every month, increased audience engagement and consequently gained new customers.
Click below to see where her shop ranks now compared to when we started.
Targeting Previous & Potential Customers Strategically Through Social Media
We continued by developing a Winter/Christmas retargeting campaign for everyone who visited the website. This campaign yielded an incredible 6x return on the investment, bringing back old customers and people who had forgotten about Discovery Playtime but only needed a gentle reminder to make a purchase, generating lots of sales. We are currently working on several new campaigns for the next 8 months, including retargeting ads featuring Discovery Playtime’s most popular products for each season.
Reducing Marketing Costs Using the Trading Online Voucher
When we started working with Mireia, she had already used a Trading Online Voucher with another company, but she wasn’t happy with the results. To help reduce the costs of our services for Discovery Playtime, Mireia applied for a second (and last) Trading Online Voucher, and we helped her with the application process and made sure that funds were reimbursed seamlessly. Mireia is very happy with our services and will continue working with us, doing more organic SEO and ad campaigns in the future.
What is the Trading Online Voucher?
The trading online voucher is a government effort designed to encourage small businesses online and reduce the amount of money leaving the Irish economy through online shopping. According to the government, more than €1 million is spent online in Ireland every hour, with foreign enterprises accounting for 70% of this total.
What is the Trading Online Voucher?
The trading online voucher is a government effort designed to encourage small businesses online and reduce the amount of money leaving the Irish economy through online shopping. According to the government, more than €1 million is spent online in Ireland every hour, with foreign enterprises accounting for 70% of this total.
Our Tried and Tested Roadmap In Action
To better understand our approach, we have created a visual timeline that illustrates the key milestones of our process & collaboration with Discovery Playtime.
Month 1
Website redesign & SEO optimisation
Month 2-5
Organic SEO & Retargeted ads campaigns
Currently
SEO for Mireia’s blogs & Retargeted ad campaigns
What Mireia Has To Say About Us
Sean, the owner of Be Well Physio, was happy with the results of our work. He noticed an increase in website traffic from the and an improvement in search engine rankings which has resulted in more new customers. He also appreciated the friendly and professional service we provided and the feedback that new clients were able to find their clinic easily online.
"I couldn't be happier with the work that Mamma Marketing did for my business, Be Well Physio."
“I was sceptical about working with another marketing company after having bad experiences in the past, but I am so glad I gave it a chance with Mamma Marketing. They truly exceeded my expectations. Not only did they revamp my website to make it more visually appealing and user-friendly, but they also helped improve my search engine rankings and increase visibility to a wider audience. Their retargeting campaigns on social media were incredibly effective and brought back old customers, resulting in increased sales for my business. I highly recommend Mamma Marketing to any business looking to improve their online presence.”
Mireia
Owner of Discovery Playtime
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