EDUCATION FOR SUSTAINABILITY

Passionate, community-centered programs for environmental education – locally beloved yet largely unknown to the masses. Now, with a strong online presence, her message is reaching the masses.

Website case
studies

Highlighting Susan’s Innovative Approach

Susan’s existing website was outdated, unable to sell products or receive enquiries. It was redesigned to resonate with her innovative way of teaching, automate certain processes and sell products.

Her new e-commerce website has a user friendly experience that was designed to appeal to her target audience, school teacher and principals

Overall problems they were facing before working with us

  • 1.

    An outdated website, lacking user-friendly features
  • 2.

    No E-commerce set up to sell her products through the website
  • 3.

    A slow website with a high bounce rate, hindering customer engagement
  • 4.

    No SEO

Direct Marketing Strategy: Email Marketing

We help Susan acquire new clients by implementing email marketing campaigns targeting decision makers in schools around the country. We collect the email addresses of these decision makers, professionally write and design the emails and landing pages that we send to them, and improve our results with A/B testing every week. 

Timeline

Sept 2019

Stage One Started

Sept 2019

Week 1-2 Quick fixes (GMB, SSL)

Sept 2019

Week 2-3 Basic SEO

Oct 2019

Week 4-7 Website Design

Nov 2019

Beginning of Stage Two

Results

  • 1.

    The website was redesigned, and the brand personalised to highlight Sue’s innovative approach
  • 2.

    A navigable and straightforward E-commerce page for online sales
  • 3.

    Digital marketing strategy with blog campaigns
  • 4.

    Advanced SEO practices implemented to increase online visibility

Next Steps

  • 1.

    Email marketing campaigns for different types of schools
  • 2.

    Emphasising awareness of a secure user-friendly online shop and payment portal
  • 3.

    Social media marketing on Instagram, Facebook and soon, TikTok
  • 4.

    Focusing on up-to-date SEO in order to rank high on google for target keywords