Genevieve Ryan

SEO Case Study

See how we helped this Galway dance academy optimise their online presence with our solid dance school SEO service that resulted in a steady increase in website visits, and class bookings from people who found their website through Google search.

The Proof

Genevieve Ryan, a dance school in Galway went from ‘nowhere to be found’ to ranking in the top 3 results of Google search for keywords such as “dance classes Galway”. Using the trading online voucher, combined with the development of a new website, booking automation, online payments and easy-access class schedules, this dance school flew up the rankings once we completed our advanced SEO strategy. They not only noticed higher conversion rates in the weeks that followed, their brand recognition and enquiry rates skyrocketed.

Google Maps Results

To maximise their reach we optimised Genevieve Ryan’s Business and Google Maps accounts, using every available resource the platform has to offer. We uploaded beautiful imagery and smart text that resulted in an increase in usage and enquiries from their Google profile. Not only did this strengthen their SEO, it widened their catchment area and made it easier for people to contact them and book dance classes via their website.

Where they ranked before and after Mamma

Where they ranked
before and after Mamma

  • 26th

    online dance classes galway
  • 22nd

    kids dance classes galway
  • 31st

    adult dance classes in galway
  • 20th

    kids dance classes connacht
  • 29th

    adult dance classes connacht
  • 19th

    dance classes in galway
  • 34th

    hip hop dance classes galway
  • 38th

    dance classes in connacht
  • 3rd

    online dance classes galway
  • 3rd

    kids dance classes galway
  • 3rd

    adult dance classes in galway
  • 3rd

    kids dance classes connacht
  • 3rd

    adult dance classes connacht
  • 4th

    dance classes in galway
  • 4th

    hip hop dance classes galway
  • 5th

    dance classes in connacht

What we did

  • To incorporate SEO for their dance website we completely redesigned the structure to successfully portray their brand and automate several tedious tasks such as online bookings and payments. We also used triggers to send relevant emails to web users once actions were taken on the site.
  • Implemented our SEO strategy to help them rank higher on Google when people search for ‘dance classes in Galway.’

SEO Timeline

We secured the trading online voucher and got to work on Genevieve’s website design and SEO for dance classes. We then implemented an SEO plan to improve their ranking on Google search for keywords and phrases that they wished to be found for.

Week 1-8

Website work began

Week 8-10

We implemented the SEO strategy

  1. Determined which keywords had to be prioritised
  2. Added the keywords to every page of their website
  3. Carried out our link-building strategy to improve rankings on Google

Results

In the weeks and months that followed, Genevieve began to see positive results as more new clients booked classes via their website, having found them through Google search.

Week 1-8
Website renovation
Week 8-10

Began the SEO strategy

  • Determined which keywords had to be prioritised
  • Added the keywords to every page of their website
  • Implemented our link-building strategy to improve rankings on Google
Results
In the weeks and months that followed, Genevieve began to see positive results as more new clients booked classes having found them through Google search.
Previous
Next

How people are finding Genevieve on Google

Over the past 3 months, 1,099 people have found Genevieve Ryan on Google because they are ranking high for keywords like “online dance classes Galway”,  “kids dance classes Galway”,  “adult dance classes in Galway” and more! This strategy is called SEO!

Results:

Direct

People who found Genevieve's business profile using their name or address

SEO

People who found the business by searching for a category, product, or service (aka target keywords)

Branded

People who searched for a brand related to their business

Results:

Direct

People who found Genevieve's business profile using their name or address

SEO

People who found the business by searching for a category, product, or service (aka target keywords)

Branded

People who searched for a brand related to their business

Actions:

19 Website Visits

People who accessed Genevieve’s website through Google Maps

4 Requests for Directions

People who asked directions to her dance academy on Google Maps

3 Calls

People who called Genevieve directly from Google

19

People have clicked to visit Genevieve's website

4

People have asked for directions to Genevieve's dance academy

3

People have called Genevieve directly from their Google Business profile

See what Genevieve has to say

“While building my website the team at Mama Marketing has been prompt and straightforward and they handle things very efficiently and are available for any questions I have.”

Compared to the other companies we have used in the past, Mama Marketing has been far and above the best. While building my website the team at Mama Marketing has been prompt and straightforward and they handle things very efficiently and are available for any questions I have…

Rory and his team are a pleasure to work with and worked closely with me to provide a site that met all of the criteria I was looking for and much more. The end result was a website that is beautiful, organized and effective. My website has transformed the image of my business and is the key introductory point for new and potential clients. Over just a short period of time I can tell that I will be doing business with Mama Marketing for a long time and will gladly recommend them to anyone.

Click to see more reviews

We work with all types of small businesses.

Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”

Find out how to use this effectively, and how we help with the whole process.

Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”

Find out how to use this effectively, and how we help with the whole process.

Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”

Find out how to use this effectively, and how we help with the whole process.

Schedule a consultation

Schedule a free consultation with a member of our team and we’ll provide lots of valuable information.

Phone Call

Schedule a quick 10-15 minute phone call

Zoom call

Schedule a 20-30 minute zoom meeting

All of our clients follow the same steps and stages