Genevieve Ryan

SEO Case Study

Check out the success story of Genevieve Ryan, a dance school in Galway who went from invisible online to ranking 1st on Google for ‘dance classes in Galway’, ‘online dance classes Galway’, ‘kids dance classes Galway’ and many others in just a few months of implementing our dance school SEO service, resulting in a consistent increase in traffic, enquiries and class sign-ups via their website.

The Proof

We first helped Genevieve Ryan successfully apply for a marketing government grant called the Trading Online Voucher,available for small businesses in Ireland to cover half their marketing costs. We then designed and built a fully SEO optimised website that could be properly read by Google, including a handy booking and payment system. This led to Genevieve Ryan’s website ranking highly in Google search results,  experiencing a drastic increase in student sign-ups in the weeks and months to follow.

Google Maps Results

In order to present Genevieve Ryan’s school in the best possible light to new customers, we optimised their Google Business and Google Maps accounts, ensuring both were updated with all the correct information, high quality images and well-revised text including vital keywords to get them chosen over the competition.

This strengthened their SEO and ensured they were drawing new customers in from all available avenues. Genevieve Ryan now ranks in the top three Google Maps results for ‘contemporary dance classes galway’, ‘kids dance classes Galway’, ‘teen dance classes Galway’, ‘adult dance classes Galway’ amongst many others.

Where they ranked before and after we worked on SEO

Where they ranked
before and after Mamma

  • 26th

    online dance classes galway
  • 22nd

    kids dance classes galway
  • 31st

    adult dance classes in galway
  • 20th

    kids dance classes connacht
  • 29th

    adult dance classes connacht
  • 19th

    dance classes in galway
  • 34th

    hip hop dance classes galway
  • 38th

    dance classes in connacht
  • 3rd

    online dance classes galway
  • 3rd

    kids dance classes galway
  • 3rd

    adult dance classes in galway
  • 3rd

    kids dance classes connacht
  • 3rd

    adult dance classes connacht
  • 4th

    dance classes in galway
  • 4th

    hip hop dance classes galway
  • 5th

    dance classes in connacht

What we did

  • We helped Genevieve Ryan successfully apply for the TOV (Trading Online Voucher) available to small businesses in Ireland to cover half their marketing costs
  • We optimised their Google Business account & Google Maps profiles for a seamless online presence across all platforms
  • We optimised each page of their new website for SEO on the front and back end using their optimum keywords
  • We did ‘Basic SEO’ to earn brownie points with Google and get their website ranking highly in search results

SEO Timeline

Take a look at how in just a matter of weeks, we took Genevieve Ryan from invisible online to ranking first for keywords such as ‘online dance classes Connacht’, ‘contemporary dance classes Galway’, ‘online dance classes Connacht’ and many others!

Week 1

We got to work with our dance school SEO service by doing extensive research into the most optimum keywords to target for Genevieve Ryan in order to get them ranking highly on Google.

Week 2-3

We started working on our Stage One SEO strategies, implementing targeted keywords to the front and back end of the website before link building to earn brownie points with Google.

Week 10-12

Fast forward a few weeks and Genevieve Ryan shot to first place for many of their keywords, leading to a lot more new customers discovering them on both Google Search and Google Maps.

The outcome

After implementing our dance school SEO service, Genevieve Ryan now ranks first on Google for important keywords, resulting in a drastic increase in visitors to their website and students signing up to their dance school!

The next steps

The next steps for this dance school would be to start work on Stage Two SEO and social media strategies to ensure they continue to rank highly on Google and get their social profiles in sync with their website; creating a seamless online presence across the web.

Week 1
We got to work with our dance school SEO service by doing extensive research into the most optimum keywords to target for Genevieve Ryan in order to get them ranking highly on Google.
Week 2-3
We started working on our Stage One SEO strategies, implementing targeted keywords to the front and back end of the website before link building to earn brownie points with Google.
Week 10-12
Fast forward a few weeks and Genevieve Ryan shot to first place for many of their keywords, leading to a lot more new customers discovering them on both Google Search and Google Maps.
The outcome
After implementing our dance school SEO service, Genevieve Ryan now ranks first on Google for important keywords, resulting in a drastic increase in visitors to their website and students signing up to their dance school!
The next steps
The next steps for this dance school would be to start work on Stage Two SEO and social media strategies to ensure they continue to rank highly on Google and get their social profiles in sync with their website; creating a seamless online presence across the web.
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How people are finding Genevieve on Google

Over the past 3 months, 1,099 people have found Genevieve Ryan on Google due to them ranking highly for keywords such as ‘online dance classes Galway’, ‘kids dance classes Galway’, ‘adult dance classes in Galway’, amongst others. This is the magic of SEO!

Results:

Direct

People who found Genevieve’s business profile using their name or address

SEO

People who found the business by searching for a category, product, or service (aka target keywords)

Branded

People who searched for a brand related to their business

Results:

Direct

People who found Genevieve's business profile using their name or address

SEO

People who found the business by searching for a category, product, or service (aka target keywords)

Branded

People who searched for a brand related to their business

Actions:

19 Website Visits

People who accessed Genevieve’s website through Google Maps

4 Requests for Directions

People who asked directions to her dance academy on Google Maps

3 Calls

People who called Genevieve directly from Google

19

People have clicked to visit Genevieve's website

4

People have asked for directions to Genevieve's dance academy

3

People have called Genevieve directly from their Google Business profile

See what Genevieve has to say

“While building my website the team at Mama Marketing has been prompt and straightforward and they handle things very efficiently and are available for any questions I have.”

Compared to the other companies we have used in the past, Mama Marketing has been far and above the best. While building my website the team at Mama Marketing has been prompt and straightforward and they handle things very efficiently and are available for any questions I have…

Rory and his team are a pleasure to work with and worked closely with me to provide a site that met all of the criteria I was looking for and much more. The end result was a website that is beautiful, organized and effective. My website has transformed the image of my business and is the key introductory point for new and potential clients. Over just a short period of time I can tell that I will be doing business with Mama Marketing for a long time and will gladly recommend them to anyone.

Click to see more reviews

We work with all types of small businesses.

Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”

Find out how to use this effectively, and how we help with the whole process.

Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”

Find out how to use this effectively, and how we help with the whole process.

Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”

Find out how to use this effectively, and how we help with the whole process.

Schedule a consultation

Schedule a free consultation with a member of our team and we’ll provide lots of valuable information.

Phone Call

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All of our clients follow the same steps and stages