Genevieve Ryan
Website Case Study
Genevieve had a dance class website that was poorly representing her dance academy’s brand and quality of service. Using the trading online voucher, a full redesign was carried out to achieve Genevieve’s goal of having a dance website that enticed more people to join her classes, and to do so easily through online bookings and payments.
Before & after
Genevieve wanted her online dance class website to portray her dance studio’s vibrance and energy, with a built-in booking system that allows people to book and pay for classes with just a few clicks.


Website Timeline
The website for dance at Genevieve’s incorporates the best SEO practices that helped increase the rankings on Google for several target keywords.
One of our priorities was to make the website fully responsive on all mobile devices given the number of people accessing the website through their phones and tablets. This proved to have a big impact by increasing the conversion rates, compared to the previous version website which wasn’t properly optimised.
Now, we are moving on to new and exciting work with Genevieve, developing professional video content, a blog that will target their keywords further, and using advanced and targeted marketing strategies that will have a big impact thanks to her updated website and strong SEO position.
The website for dance at Genevieve’s incorporates the best SEO practices that helped increase the rankings on Google for several target keywords.
One of our priorities was to make the website fully responsive on all mobile devices given the number of people accessing the website through their phones and tablets. This proved to have a big impact by increasing the conversion rates, compared to the previous version website which wasn’t properly optimised.
Now, we are moving on to new and exciting work with Genevieve, developing professional video content, a blog that will target their keywords further, and using advanced and targeted marketing strategies that will have a big impact thanks to her updated website and strong SEO position.
Week 1-2
Quick Fixes
Week 3-5
Redesigned the website
Week 6
Website went live
Week 7
Optimised every page for SEO
What we did
- Redesigned their academy’s existing dance class website template, properly portraying Genevieve’s vibrant classes and giving the website the desired colorful look, bringing all her energy online.
- Implemented the best SEO practices to every page of the website to improve its visibility on Google for the target keywords Genevieve wants to be found for. Click here to see the results!
- We added several time saving features that website templates for dance studios should have such as an online bookings and payments system, updated class schedules, and email triggers for web users who took action on Genevieve’s site.
See what Genevieve has to say
“While building my website the team at Mama Marketing has been prompt and straightforward and they handle things very efficiently and are available for any questions I have.”
Compared to the other companies we have used in the past, Mama Marketing has been far and above the best. While building my website the team at Mama Marketing has been prompt and straightforward and they handle things very efficiently and are available for any questions I have…
Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”
Find out how to use this effectively, and how we help with the whole process.
Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”
Find out how to use this effectively, and how we help with the whole process.
Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”
Find out how to use this effectively, and how we help with the whole process.
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