Genevieve Ryan

Website Case Study

When Genevieve came to us her website didn’t properly showcase her dance school and all the great things it had to offer. We helped Genevieve apply for the Trading Online Voucher to cover half the costs, then got to work on an impactful web design that would catch its visitors’ attention and inspire them to find out more about this thriving dance school.

Before & after

Genevieve’s goals were to redesign the aesthetics of her website to properly reflect the vibrant nature of her school, as well as integrate an online booking system so that her students could book their classes with ease at their own convenience whilst saving her time spent on answering multiple phone calls to arrange bookings.

Website Timeline

At Mamma Marketing, we know that a beautifully designed website alone won’t find a business new customers. For any website to be discoverable, it must be optimised for SEO. That’s why we made sure to optimise every page of Genevieve Ryan’s website on the front and back end, ensuring it would rank highly in Google’s search results for all the important keywords we targeted.

Our new web design is of course fully optimised for mobile, ensuring the user experience is flawless across all devices, making a big impact on their conversion rates. Meanwhile, we continue to work on Genevieve Ryan’s advanced SEO strategies, ensuring they keep a hold of the top spot for the long haul.

At Mamma Marketing, we know that a beautifully designed website alone won’t find a business new customers. For any website to be discoverable, it must be optimised for SEO. That’s why we made sure to optimise every page of Genevieve Ryan’s website on the front and back end, ensuring it would rank highly in Google’s search results for all the important keywords we targeted.

Our new web design is of course fully optimised for mobile, ensuring the user experience is flawless across all devices, making a big impact on their conversion rates. Meanwhile, we continue to work on Genevieve Ryan’s advanced SEO strategies, ensuring they keep a hold of the top spot for the long haul.

Week 1

Week one was all about brainstorming ideas and creating a mockup web design to show to Genevieve, giving her the opportunity to get back to us with any adjustments she’d like to make.

Week 2-3

We got to work on the necessary changes proposed by Genevieve who then approved the mock-up design.

Week 3-5

Once approved, we got to work redesigning the website to properly showcase the dance school’s variety of classes and accolades, highlighting the school’s strengths and giving it value.

Week 5-7

By this point, Genevieve’s website had been built and optimised for SEO with just a few last touches to be made. We sent Genevieve a link to a staging site where she could see how her final website would look on desktop, mobile and tablet, demonstrating how each would deliver an equally good user experience.

Week 8

Final touches were made and the dance school’s site was made live! Genevieve was thrilled with the result and even more thrilled in the weeks and months to come witnessing the increase in new customers finding her school’s website. Success!

Week 1
Week one was all about brainstorming ideas and creating a mockup web design to show to Genevieve, giving her the opportunity to get back to us with any adjustments she’d like to make.
Week 2-3
We got to work on the necessary changes proposed by Genevieve who then approved the mock-up design.
Week 3-5
Once approved, we got to work redesigning the website to properly showcase the dance school’s variety of classes and accolades, highlighting the school’s strengths and giving it value.
Week 5-7
By this point, Genevieve’s website had been built and optimised for SEO with just a few last touches to be made. We sent Genevieve a link to a staging site where she could see how her final website would look on desktop, mobile and tablet, demonstrating how each would deliver an equally good user experience.
Week 8
Final touches were made and the dance school’s site was made live! Genevieve was thrilled with the result and even more thrilled in the weeks and months to come witnessing the increase in new customers finding her school’s website. Success!
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What we did

  • We helped Genevieve successfully apply for the government grant (Trading Online Voucher) available for small Irish businesses to cover half their marketing costs.
  • We redesigned Genevieve’s website and integrated an online booking system to facilitate easy class bookings without the need to contact Genevieve directly.
  • We ensured the website was optimised for mobile so that it would perform equally well across all devices.
  • We optimised each page of the website for SEO, ensuring it could be found by all Genevieve’s ideal customers searching for a school like hers.

See what Genevieve has to say

“While building my website the team at Mama Marketing has been prompt and straightforward and they handle things very efficiently and are available for any questions I have.”

Compared to the other companies we have used in the past, Mama Marketing has been far and above the best. While building my website the team at Mama Marketing has been prompt and straightforward and they handle things very efficiently and are available for any questions I have…

Rory and his team are a pleasure to work with and worked closely with me to provide a site that met all of the criteria I was looking for and much more. The end result was a website that is beautiful, organized and effective. My website has transformed the image of my business and is the key introductory point for new and potential clients. Over just a short period of time I can tell that I will be doing business with Mama Marketing for a long time and will gladly recommend them to anyone.

Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”

Find out how to use this effectively, and how we help with the whole process.

Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”

Find out how to use this effectively, and how we help with the whole process.

Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”

Find out how to use this effectively, and how we help with the whole process.

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