Genevieve Ryan

Rising to the occasion. A successful dance studio responding to a need to reach their online potential. We helped improve their Google search ranking, promoted online classes and automated several parts of their online presence.

Website case
studies

From The Dance Floor To The Online Marketplace

A dance studio that took the lockdown as a time to fully develop online. We achieved the desired look and feeling with a vibrant and colourful website that brought Genevieve’s Ryan’s energy online. Moving classes online, automating several time-consuming processes such as enrolment, membership, inquiries and facilitating online payments.

Overall problems they were facing before working with us

  • 1.

    Website design lacked expression of the founder’s exuberance, passion, and vision for dance
  • 2.

    Bad past experiences with previous web developers and marketing solutions
  • 3.

    An abrupt end to in-person classes with no online presence to keep contact with clients following COVID restrictions
  • 4.

    Stuck in the ‘traditional’ method of enrolling students in person and on paper. Taking lots of phone calls, filling out forms manually and writing lots of emails

A Solution To Keep The Business Alive

Following the COVID-19 restrictions an abrupt end to in-person classes harmed Genevieve’s business, with no online presence to keep contact with her clients. The new digital marketing efforts helped Genevieve be found online and having a fully functioning site that has increased enrolments.

Timeline

Sept 2019

Stage One Started

Sept 2019

Week 1-2 Quick fixes (GMB, SSL)

Sept 2019

Week 2-3 Basic SEO

Oct 2019

Week 4-7 Website Design

Nov 2019

Beginning of Stage Two

Results

  • 1.

    Brought classes online with Zoom
  • 2.

    Automated several time-consuming processes like enrolment, membership, inquiries, payments, and more
  • 3.

    A fully-developed marketing strategy to engage customers via social media and email campaigns
  • 4.

    A stylish, vibrant and colourful new website to showcase the dance academy and move business online

Next Steps

  • 1.

    Develop the social media marketing strategy on Tik Tok, IG and FB
  • 2.

    Developing a newsletter marketing strategy
  • 3.

    Focusing on SEO to increase visibility in Galway
  • 4.

    Automate the review generation process with their clients to gain consistent reviews