Mamma Marketing

[vc_section hide_on_mobile=”true” css=”.vc_custom_1565613609018{padding-bottom: 10px !important;background-color: #fafafa !important;}” el_name=”Service Section Desktop”][vc_row bklyn_section_anchor_id=”benefits” css=”.vc_custom_1562691682784{margin-top: -80px !important;}”][vc_column][ut_header style=”pt-style-7″ title_linebreak_mobile=”on” lead_linebreak_mobile=”on” title_font_source=”google” title_google_fonts=”font_family:Cabin%3Aregular%2Citalic%2C500%2C500italic%2C600%2C600italic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal” title=”● People make immediate decisions online ●”]Imagine someone searches for a certain type of hair salon in your area or city. Put yourself in the shoes of that potential customer and see if you can find your hair salon in the top five search results for a hair salon within the city and/or local area. If you’re found in the top five, decide if you would even go to your hair salon based on what you read and see, online.

If you’re not in the top five for certain keyword searches that should show your hair salon, over 85% of people don’t even consider you. For example, just “hair salon near me”.[/ut_header][ut_header style=”pt-style-7″ align=”global” title_linebreak_mobile=”on” lead_linebreak_mobile=”on” lead_accent_font_weight=”bold” delay=”true” title=”● Benefits of a strong online presence ●” lead_accent_color=”#333333″ effect=”none” delay_timer=”50″ delay_timer_lead=”100″ css=”.vc_custom_1570611319124{margin-top: 80px !important;}”][/ut_header][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text]Vector showing laptop, graphs[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]Potential customers go online to find the information they need to make a buying decision such as photos of the salon, photos of recent hairstyles done, reviews, etc).

Below are the parts of your online presence that must perform well. If the online presence is strong and portrays the salon in the right way, this will lead to more new customers. Here are some of the benefits for a hair salon of having a strong online presence:

  • Visibility – Nowadays most people search online when looking for a hair salon, especially non-locals like students, tourists or young professionals who recently moved to the city. These people just want to find a good hair salon that they can trust before booking for the first time. For over 80% of potential customers to even see or consider your salon, you must be in the top three to five search results.
  • Increase Your Brand Awareness – the online world offers you the opportunity to express and portray your hair salon brand properly, unique from local competitors. An attractive, intuitive website, active reviews and social media accounts with an overall visible online presence are the key fundamentals for a strong brand for your hair salon.
  • Credibility – your online word of mouth is just as important as your offline (local) word of mouth. Potential customers need to see proof that your hair salon provides a high-quality experience which can be shown through your website, reviews, photos and social media content.
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  • Build Relationships With Your Customers – social media gives you a voice – it helps you humanize your brand by making your hair salon more friendly and relatable for customers and staff. Social Media gives the opportunity to truly get to know your customers, connect and engage with them. Instagram and Facebook are particularly useful for hair salons to make the most of. They are fantastic platforms to showcase recent work, hairstyles, salon interior, stylists, trends and more.
  • Reviews – once you’re online, people can see what customers say about your hair salon. Good reviews are so important for a potential customer’s buying decision. Bad reviews have a huge influence on a potential customer buying decision and if you don’t reply or deal with it (online), it’s even worse! If a negative review is not responded to properly, it will not have a huge (negative) impact on a potential customer’s decision. A good system for managing reviews leads to a better and more trusty reputation, online and offline.
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Here are the steps that a new customer may go through online before choosing your salon or a competitor.

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Potential customers go online to find the information they need to make a buying decision such as photos of the salon, photos of recent hairstyles done, reviews, etc).

Below are the parts of your online presence that must perform well. If the online presence is strong and portrays the salon in the right way, this will lead to more new customers. Here are some of the benefits for a hair salon of having a strong online presence:

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Here are the steps that a new customer may go through online before choosing your salon or a competitor.

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SEO (Search Engine Optimization)

SEO is about being in the top three results on Google for a potential customer when they search for a type of haircut, hairstyle, colour, products, ambience, service or location that your hair salon can offer.[/vc_column_text][vc_column_text]Our team for SEO makes sure that your hair salon is in the top three search results (and ultimately number one) when a potential customer searches for something that your hair salon offers.. These keywords may be “Hair salon near me”, “Hair salon open on Monday”, “High end hair salon in (area name)”, or many other keyword searches that your hair salon should be found for online.

When your hair salon appears in the top search results for such keywords, you will see a direct impact with more new customers, a better reputation and inevitably consistently increasing business revenue. People make buying decisions online, if they can’t find you in the top search results, they will (9 times out of 10) pick another hair salon higher up the list of search results before they even see your salon.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1570462196767{padding-top: 0px !important;}”][vc_column_text]Vector showing graphs and seo[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text][/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]

Review Management

We manage reviews that customers write online on the different platforms and reply to them daily in the language the customer wrote in. We also generate reviews and train staff in how to ask for a review without being impolite or inappropriate.[/vc_column_text][vc_column_text]A nightmare for a business owner (and rightly so) is having bad reviews. Our team of mammas do the best we can to help diffuse the situation by dealing with this bad review in a professional and polite way. The best possible outcome is for the unhappy customer to remove the review. Never leave a bad review unanswered, this is the worst thing a hair salon can do online.

In our first few weeks of working together, our team will try to fully understand your hair salon’s voice and brand so that we can reply to reviews in the right way.

When those bad reviews do come (if they do), we’ll consult with the salon manager first to see what happened, why and what the best course of action is to deal with it. The ultimate goal is for the customer to remove the review.

We reply to negative reviews the following day so that the client can cool down overnight as they may have had a bad day. We’ll then reply to the review politely and effectively so that other potential customers who see this review can also read your response. It’s not a good thing for a potential customer to see when businesses do not reply to a review.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text]

Social Management

We manage all relevant and useful social media accounts for your salon. It’s important to be actively posting relevant material so that when a client looks at any of the social platforms you use, your hair salon is represented in the best possible way social media All the promotions, photos and quality of written content are examples of where your hair salon can portray the right image.[/vc_column_text][vc_column_text]We manage your hair salon’s Instagram, Facebook, Google My Business and other relevant platforms. On Instagram and Facebook, we’ll post 10-30 times per month. However, on all other platforms we will consistently post updated photos, promotions and other relevant information your hair salon wants to display.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text][/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text][/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]

Website Maintenance

Our website development and security team take pride in making sure all websites under their control are running smoothly.[/vc_column_text][vc_column_text]Our team does daily check-ups to make sure that the site is performing as it should. Every week, we run in-depth tests on the website to make sure the online booking system and other parts of the website are working correctly.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text]

Photographer

[/vc_column_text][vc_column_text]We have a team of photographers that we’ll send to the hair salon once every month or two to make sure our social media team and designers have all the high-quality material and photos they need to portray it in the best way online.

In our first month, we’ll create a checklist (that we’ll further develop) which entails all the dishes, staff, kitchen, ambience, interior and more. With an abundance of photos about every part of your hair salon, our social media team will have everything they need to post personal, relevant and engaging content.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text][/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text][/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]

Visibility Maintenance

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Our team ensures that your hair salon’s business listing information is correctly posted and updated on all major Databases, GPS services, Search Engines and Directories. The business listing means the business name, address, phone number, key features, keywords, menu and other relevant details. For example, if there is a change in the menu, we will change it across all platforms. This is very important for a business’s visibility in being found easily. This service combined with SEO guarantees that your business is doing everything it possibly can to be have maximum visibility online.

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Reporting

[/vc_column_text][vc_column_text]At the end of every month, the dedicated client success manager for your hair salon will send and present the report to you (the owner, manager or other person involved). graphs and report pages. He or she will explain what happened in the previous month according to the goals we set for ourselves, along with then creating the goals for the following month.

The report is broken down into several parts. The main part is the SEO results which shows the movement of your hair salon for certain keywords that we are targeting on Google search, Google Maps, Yelp and other relevant platforms. The next part of the report is the state of the reviews with the performance of the social media accounts, and then also the website performance and statistics from the data and analytics.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text][/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][/vc_section][vc_section hide_on_desktop=”true” hide_on_tablet=”true” css=”.vc_custom_1564494954529{margin-top: 0px !important;padding-bottom: 10px !important;}” el_name=”Monthly Mobile”][vc_row][vc_column][ut_header title_linebreak_mobile=”on” lead_linebreak_mobile=”on” title=”Monthly Services”][/ut_header][/vc_column][/vc_row][vc_row][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][ut_service_column_vertical icon_type=”bklynicons” icon_bklyn=”BklynIcons-Office-Desk-2″ headline=”SEO (Search Engine Optimization)”]

[/ut_service_column_vertical][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][ut_service_column_vertical icon_type=”bklynicons” headline=”Review Management” icon_bklyn=”BklynIcons-Handshake”][/ut_service_column_vertical][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][ut_service_column_vertical icon_type=”bklynicons” icon_bklyn=”BklynIcons-Responsive-Design” headline=”Social Management”][/ut_service_column_vertical][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][ut_service_column_vertical icon_type=”bklynicons” icon_bklyn=”BklynIcons-Ethernet” headline=”Website Maintenance”][/ut_service_column_vertical][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][ut_service_column_vertical icon_type=”bklynicons” icon_bklyn=”BklynIcons-Lens-1″ headline=”Photographer”][/ut_service_column_vertical][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][ut_service_column_vertical icon_type=”bklynicons” icon_bklyn=”BklynIcons-Lamp-3″ headline=”Visibility Maintenance”][/ut_service_column_vertical][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][ut_service_column_vertical icon_type=”bklynicons” icon_bklyn=”BklynIcons-Block-Chart-2″ headline=”Reporting”][/ut_service_column_vertical][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][/vc_section][vc_section hide_on_desktop=”true” hide_on_tablet=”true” css=”.vc_custom_1564497199758{padding-bottom: 10px !important;background-color: #fafafa !important;}” el_name=”Once Off Mobile”][vc_row css=”.vc_custom_1563900751964{margin-top: -80px !important;}”][vc_column][ut_header style=”pt-style-7″ title_linebreak_mobile=”on” lead_linebreak_mobile=”on” title=”● Once Off Services ●”][/ut_header][/vc_column][/vc_row][vc_row][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_row_inner][vc_column_inner][ut_service_column_vertical icon_type=”bklynicons” headline=”Website Design and Build” css=”.vc_custom_1570530111488{margin-bottom: 0px !important;padding-bottom: 0px !important;}” icon_bklyn=”BklynIcons-Digital-Design” imageicon=”9905″][/ut_service_column_vertical][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_row_inner][vc_column_inner][ut_service_column_vertical icon_type=”bklynicons” headline=”Video Creation and Edits” icon_bklyn=”BklynIcons-Gallery-1″ imageicon=”9906″][/ut_service_column_vertical][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_row_inner][vc_column_inner][ut_service_column_vertical icon_type=”bklynicons” headline=”Menu Design” icon_bklyn=”BklynIcons-Computer-Sync”][/ut_service_column_vertical][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_row_inner][vc_column_inner][ut_service_column_vertical icon_type=”bklynicons” headline=”Social Account Set-Up” icon_bklyn=”BklynIcons-Cloud-Server-1″][/ut_service_column_vertical][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_row_inner][vc_column_inner][ut_service_column_vertical icon_type=”bklynicons” headline=”Logo Design” icon_bklyn=”BklynIcons-Enlarge”][/ut_service_column_vertical][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][/vc_section][vc_section hide_on_mobile=”true” css=”.vc_custom_1564497180565{padding-bottom: 10px !important;background-color: #fafafa !important;}” el_name=”Once Off Desktop”][vc_row css=”.vc_custom_1563900751964{margin-top: -80px !important;}”][vc_column][ut_header style=”pt-style-7″ title_linebreak_mobile=”on” lead_linebreak_mobile=”on” title=”● Once Off Services ●”][/ut_header][/vc_column][/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=”1/3″][ut_service_column_vertical icon_type=”bklynicons” headline=”Website Design and Build” css=”.vc_custom_1570633389755{margin-bottom: 0px !important;padding-bottom: 0px !important;}” icon_bklyn=”BklynIcons-Digital-Design” imageicon=”9905″]Our process, experience and creativeness in website designing and building ensures a quick, smooth, hassle free website delivery where all parties are happy. With website tier two, we consistently improve the website every month from decisions based on real data, industry trends, and most importantly, customer actions and the tracking of that data.
The process of designing and building a website entails the following steps:[/ut_service_column_vertical][vc_column_text css=”.vc_custom_1564497077436{margin-top: 0px !important;}”]1. Website consultation
2. Website design and functionality brief (with a spec of what the website will look like)
3. Possible changes made to the website after first draft
4. Design and build of the website begins
5. Deliver the website on time
6. (After the website has been made live) Track data and actions of users
7. Improve functions and design on the website
8. Continue to improve and grow[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][ut_service_column_vertical icon_type=”bklynicons” headline=”Video Creation and Edits” icon_bklyn=”BklynIcons-Gallery-1″ imageicon=”9906″]We are strong believers in the benefits of videos for businesses for a restaurant, especially when comes to a restaurant. People want to see how it looks inside, how dishes look and how they are made. If the place has a great interior design or a beautiful view, these things are definitely not to be left out.

The benefit of having videos of your business is that potential customers make their decision faster about your business. Imagine how photos may not portray the look and feel of how your restaurant should be portrayed. A high-quality video of the whole restaurant of around one minute would solve this little problem.

Other benefits for a business investing in video creation is the advantages they have for advertising and marketing strategies. Video advertising and marketing are what works today on social media, YouTube and many other platforms.[/ut_service_column_vertical][/vc_column_inner][vc_column_inner width=”1/3″][ut_service_column_vertical icon_type=”bklynicons” headline=”Menu Design” icon_bklyn=”BklynIcons-Computer-Sync” imageicon=”9914″]The quality that you offer can be demonstrated in many ways, and the menu is definitely one of the paths to do it. It is one of the most powerful tools, since it is seen by absolutely every client that walks in your restaurant and it is an element that can be remembered. A menu not only express your personality as a brand, but can also be a useful tool to promote certain dishes.

Our team of designers have experience in menu creation; they will work with you stept-by-step until you will decide together the best template.[/ut_service_column_vertical][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_row_inner][vc_column_inner width=”1/2″][ut_service_column_vertical icon_type=”bklynicons” headline=”Social Account Set-Up” icon_bklyn=”BklynIcons-Cloud-Server-1″ imageicon=”9915″]We set up your business correctly on all the relevant social media platforms and websites.
Social media accounts for normal users are one thing; business accounts require many more features. Each business needs to set up accounts on all relevant platforms and then add only good quality photos and posts. For example, Instagram, Facebook, Google and other relevant platforms should have a high-quality selection of currently relevant photos that portray accurately what a business does.[/ut_service_column_vertical][/vc_column_inner][vc_column_inner width=”1/2″][ut_service_column_vertical icon_type=”bklynicons” headline=”Logo Design” icon_bklyn=”BklynIcons-Enlarge” imageicon=”9916″]We have tried to keep the process of logo design and redesign as simple as possible.

First we get an understanding of the brand, why they do what they do and how they do it. Our team gives consideration to some other details like colors, elements or other preferred aspects.
We design up to three to five separate ideas, share them with you, and allow them to give us criticism and feedback from those they like and why. Then we go back to our drawing board and formulate the appropriate versions. From this point on, it becomes clearer where further editions and changes should be made to deliver the complete and finished logo your business is satisfied with.[/ut_service_column_vertical][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][/vc_section][vc_section][vc_row css=”.vc_custom_1564006106199{margin-top: -80px !important;}”][vc_column][ut_header style=”pt-style-7″ title_linebreak_mobile=”on” lead_linebreak_mobile=”on” title=”● Pricing ●”][/ut_header][/vc_column][/vc_row][vc_row equal_height=”yes” content_placement=”top”][vc_column width=”1/3″][ut_pricing_table popular=”true” shadow=”true” headline_font_size=”18″ button_border_radius=”4″ button_custom_border=”yes” button_border_width=”2″ font_weight=”bold” price_font_size=”60″ headline=”Tier 1″ price=”730″ currency=”€” period=”monthly” 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button_background=”#ffffff” price_font_color=”#e24d6b” button_text_color=”#e24d6b” subheadline_text_color=”#007474″ headline_text_color=”#007474″ header_background=”#ffffff” period_text_color=”#e24d6b” button_text_color_hover=”#ffffff” button_background_hover=”#e2617a” button_border_color=”#e24d6b” button_border_color_hover=”#e24d6b” button_link=”url:https%3A%2F%2Fmamma-marketing.ie%2Fcontact%2F|title:Contact||”][/vc_column][/vc_row][vc_row equal_height=”yes” content_placement=”top”][vc_column width=”1/3″][ut_pricing_table popular=”true” shadow=”true” headline_font_size=”18″ button_border_radius=”4″ button_custom_border=”yes” button_border_width=”2″ font_weight=”bold” price_font_size=”60″ headline=”ONCE OFF SERVICES” price=”-” currency=”€” 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button_custom_border=”yes” button_border_width=”2″ font_weight=”bold” price_font_size=”60″ headline=”Cruise Control” price=”200″ currency=”€” period=”monthly” features=”%5B%7B%22feature%22%3A%22Website%20Maintenance%22%7D%2C%7B%22feature%22%3A%22Social%20Media%20Posts%22%7D%2C%7B%22feature%22%3A%22Review%20Management%22%7D%2C%7B%22feature%22%3A%22SEO%22%7D%2C%7B%22feature%22%3A%22-%22%7D%2C%7B%22feature%22%3A%22-%22%7D%5D” image=”679″ border_color=”#dddddd” button_text=”Find Out More” button_background=”#ffffff” price_font_color=”#e24d6b” button_text_color=”#e24d6b” subheadline_text_color=”#007474″ headline_text_color=”#007474″ header_background=”#ffffff” period_text_color=”#e24d6b” button_text_color_hover=”#ffffff” button_background_hover=”#e2617a” button_border_color=”#e24d6b” button_border_color_hover=”#e24d6b” button_link=”url:https%3A%2F%2Fmamma-marketing.ie%2Fcontact%2F|title:Contact||”][/vc_column][vc_column width=”1/3″][ut_pricing_table popular=”true” shadow=”true” 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currency=”€” period=”Value Based Pricing”][/vc_column][/vc_row][/vc_section][vc_row background_attachment=”fixed” hide_on_mobile=”true” css=”.vc_custom_1564501764051{padding-top: 100px !important;padding-bottom: 100px !important;background-image: url(https://mamma-marketing.ie/wp-content/uploads/revslider/creativefrontpage/creative_2_1.jpg?id=8787) !important;}” el_name=”Button Desktop”][vc_column][ut_btn button_add_icon=”yes” button_icon_type=”fontawesome” button_border_radius=”5″ font_weight=”” button_text=”start with a free local competitor report” button_icon=”fa fa-location-arrow” button_link=”url:https%3A%2F%2Fmamma-marketing.ie%2Fcontact%2F|title:Contact||”][/vc_column][/vc_row][vc_row background_attachment=”fixed” hide_on_desktop=”true” hide_on_tablet=”true” css=”.vc_custom_1564501744866{padding-top: 100px !important;padding-bottom: 100px !important;background-image: url(https://mamma-marketing.ie/wp-content/uploads/revslider/creativefrontpage/creative_2_1.jpg?id=8787) !important;}” el_name=”Button Mobile”][vc_column][ut_btn button_size=”bklyn-btn-large” button_border_radius=”5″ font_weight=”” button_text=”start with a free local competitor report” button_link=”url:https%3A%2F%2Fmamma-marketing.ie%2Fcontact%2F|title:Contact||”][/vc_column][/vc_row]