How To Create A Successful Business Website
Having a website is now the norm for every business however creating one that earns you a consistent flow of new customers and more revenue is a different story. Many businesses use websites as a catalogue and nothing more. However, for those of you who do want more than just a “brochure website,” this blog outlines how to create a successful business site so that you can be seen by the right people and use it to add to your bottom line.
When creating a website for your business it is important to start off on the right foot by considering the three elements to having a successful site, and these are:
1. Search engine optimisation (SEO)
2. A design that represents your brand
3. Functionality across all devices (mobile, tablet and desktop)
1. SEO on your website
SEO is crucial for any website as it allows you to be found by your target audience. If you want to rank highly amongst your competitors on Google search then you need an SEO strategy. SEO includes many different activities and can be factored into your website’s design in terms of mobile responsiveness, speed and content optimisation.
2. Your website design
The design of your website represents your brand. It is how you communicate with potential customers so it is vital that your website design is strong and portrays your business, and what you do best. The first three seconds a new user spends on your website are the most important, have a clear domain name, introduction and eye-catching graphics to draw visitors into the important parts of your website.
Put yourself in the shoes of a potential customer and search on Google for what your business offers, click on the businesses who are ranking above you and see the quality of their websites. The business that is found on the first page of search results, combined with the quality of images, the website design and number of Google reviews, is the business who will bring in the most new customers online.
Take a look at The Secret Pilates Case Study
3. Functionality on all devices
Functionality, the ease with which people can navigate your website is the linchpin to creating a successful site. If your customers cannot easily get to the information they need fast, then chances are, they will leave your site in search of a better user experience. If a customer wishes to contact you, this should be a straightforward and quick process.
Research shows that the average person spends 15 seconds on a website so first impressions really do count. Website design for small businesses can seem like a huge task but this can be managed in the planning. Making sure you know how you want your business to be represented and the message you wish to convey is a key part to getting the SEO, design and functionality correct.
Having a professional web designer is the next step in ensuring that your website delivers. If you happen to be well versed in SEO, hosting and graphic design that’s great but often, when people with little experience try to develop their own site it can lead to a lot of wasted time, money and energy.
There are countless agencies who will design a website for you; however choosing the right people who understand your message will make the experience a lot more enjoyable and can be a very motivating process. Putting together a website brief to present to potential designers is a great way to assess their capabilities and drive. It will also ensure that you are clear on budget and time constraints so that you can hit the ground running as soon as you find a suitable web designer.
The average cost of website design for small businesses can vary, another reason why it is important for you to be clear on your budget from the get-go. But remember, getting your SEO done correctly is a vital part of this design. If you do not have comprehensive SEO your business will not be found by customers so it is pointless to design a website that does not incorporate a proper SEO strategy.
The question every small business should ask themselves when wondering how to create a successful website is; who is my customer? Communicate to them, be seen where they are and be clear in your message. Make sure your website appeals to that audience and develop an SEO strategy that puts you in their online path. If done correctly, you will bring in new customers with ease and see an increase in revenue in a matter of weeks.