How to use the second TOV effectively?

If you already built a website using the first trading online voucher, the Local Enterprise Office recommends using the second voucher to develop a digital marketing strategy that will generate more new customers for your business.
What are the best strategies?
The two most effective strategies to get more new customers from online are SEO and social media.
SEO
This means being found high in Google search results for keywords your business should be found for before local competitors are.
If you don’t rank high on Google search rankings when local people search online for the products or services your business offers, you simply don’t exist to potential new clients
Social Media
Today’s conversations, research, and buying decisions take place online. This means social media is no longer optional as a communication channel—it’s essential.
Word of mouth is now online! Instagram, Facebook and LinkedIn are the most popular platforms small businesses use.
What are the benefits?
SEO
- A huge increase in potential customers finding you online
- More website visitors translates to more new customers
- Being found online locally, regionally and/or nationwide
Social media
- Stronger word of mouth (online and offline)
- Increase customer loyalty and engagement
- Proof of work & staff recognition

Our Six Month TOV Packages
Within budget for the Trading Online Voucher
note* all packages are customisable
Services
Marketing Basics
(6 Month Package)
-
✓
-
1 blog post per month
-
4 Posts per month
-
1 Newsletter
-
✓
-
✓
-
x
-
x
-
x
€720 per month
Within TOV Budget
Marketing Plus
(6 Month Package)
-
✓
-
2 blog posts per month
-
8 Posts per month
-
2 Newsletters
-
✓
-
✓
-
x
-
x
-
x
€1,030 per month
Within TOV Budget
Marketing Plus w/addons
(6 Month Package)
-
✓
-
3 blog posts per month
-
12 Posts per month
-
3 Newsletters
-
✓
-
✓
-
12 Hours
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2 Half Days Or 1 Full Day
-
✓
€1,240 per month
Price Varies
Our most popular 6 month packages for using the second TOV are below.
Please note we do customise bespoke packages for every business.
Monthly Basics
(6 Month Package)
Services
Marketing Strategy
SEO x Blog Posts
Social Media Posts
Newsletters
Monthly Maintenance
Monthly Reports
Video Editing
Social Media Advertising
Photography & Videography
✓
1 Blog Post
4 per month
1 Newsletter
✓
✓
x
x
x
Within TOV Budget
Monthly Plus
(6 Month Package)
Services
Marketing Strategy
SEO x Blog Posts
Social Media Posts
Newsletters
Monthly Maintenance
Monthly Reports
Video Editing
Social Media Advertising
Photography & Videography
✓
2 Blog Posts
8 per month
2 Newsletters
✓
✓
x
x
x
Within TOV Budget
Marketing Plus w/addons
(6 Month Package)
Services
Marketing Strategy
Blog Posts
Social Media Posts
Maintenance
Monthly Reports
Newsletters
Video Editing
Social Media Advertising
Photography & Videography
✓
3 Blog Posts
12 per month
3 Newsletters
✓
✓
12 Hours
✓
2 Half Days
Or 1 Full Day
Within TOV Budget
Schedule a 15-20 minute consultation with us. Click below to select a time & date that suits you.
Web conferencing details provided upon confirmation.
The proof is in the pudding
Moyo Hair & Beauty
See how this salon in Dublin has experienced an increase of 20% in new customers in less than six months after investing in SEO and social media.