Mexican Things

SEO Case Study

Mexican Things, an e-commerce store in Galway run by Fabiola and Jean, got a complete website re-design that incorporated an online store, contact feature and SEO design. To further increase their ranking on Google, we implemented our SEO strategy across their website and Google so that they could be found for target keywords such as, “Mexican ingredients in Ireland,” “Mexican food shop in Ireland,” “Mexican ingredients online in Ireland,” and many more spanning Ireland and the EU.

The Proof

See how we transformed Mexican Things’ ranking on Google with our SEO strategy. We covered every area possible for optimisation including their Google Maps and Google Business pages, enabling customers to go directly to their store with just one click.

Google Search Results

See how we transformed Mexican Things’ ranking on Google with our SEO strategy. We covered every area possible for optimisation including their Google Maps and Google Business pages, enabling customers to go directly to their store with just one click.

Where they ranked before and after Mamma

Where they ranked
before and after Mamma

  • past 20th

    Mexican food in Ireland
  • past 20th

    Mexican ingredients in Ireland
  • past 20th

    Mexican food wholesale in Ireland
  • past 20th

    Buy Mexican food in bulk in Ireland
  • past 20th

    Mexican shop online in the EU
  • past 20th

    Buy mexican food online in the EU
  • past 20th

    Mexican ingredients online in the EU
  • 7th

    Mexican food in Ireland
  • 3rd

    Mexican ingredients in Ireland
  • 3rd

    Mexican food wholesale in Ireland
  • 4th

    Buy Mexican food in bulk in Ireland
  • 11th

    Mexican shop online in the EU
  • 7th

    Buy mexican food online in the EU
  • 8th

    Mexican ingredients online in the EU

What we did

  • We carried out in-depth research on their products and target demographic in order to come up with the best keywords for SEO. 
  • We ensured that every page of the new website was optimised with their target keywords across Ireland and the rest of Europe.
  • We implemented our fool-proof basic SEO strategy to help them rank higher on Google when consumers in Ireland search for Mexican products.

SEO Timeline

We began by redesigning the website’s appearance and functionality, incorporating a new store and contact forms. We also made sure the website was fully responsive across all mobile devices. After that, we carried out our SEO strategy to increase their ranking on Google search for their target keywords.

Week 1-8

Redesign of the website

Week 8-10

The SEO plan is put into action

  1. Discovered the most valuable keywords to target through their website e.g. “buy Mexican food online in Ireland.”
  2. These target keywords were used on every page of the website
  3. Carried out our basic SEO strategy to further improve the rankings on Google

Results

Mexican Things saw positive results within a matter of weeks with higher sales and traffic to their website. They also noticed higher usage of mobile devices and increased enquiries through their contact forum.

Week 1-8
Redesign of the website
Week 8-10

The SEO plan is put into action

  • Discovered the most valuable keywords to target through their website e.g. “buy Mexican food online in Ireland.”
  • These target keywords were used on every page of the website
  • Carried out our link-building strategy to further improve the rankings on Google
Results
Mexican Things saw positive results within a matter of weeks with higher sales and traffic to their website. They also noticed higher usage of mobile devices and increased enquiries through their contact forum.
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How people are finding them on Google

Over the past 3 months, 9,595 people have found Mexican Things on Google because they are ranking high for keywords like “Mexican food in Ireland”, “Mexican ingredients in Ireland”, “Mexican food suppliers in the EU” and more!

Results:

SEO

People who found them using SEO terms they targeted

Direct

People who found their business profile using their name or address

Branded

They were found when people searched for a brand related to their business

Results:

SEO

People who found them using SEO terms they targeted

Direct

People who found their business profile using their name or address

Branded

Mexican Things was found when people searched for a brand related to their business

Actions:

547K Website Visits

People who accessed Conway’s website through Google Maps

346K Photo Views

People who viewed the photos on Conway’s Google Business profile

586 Calls

People who called Conway directly from Google

547K

People have clicked to visit Conway's website

346K

People have viewed the photos on their Google Business profile

586

People have called Conway directly from their Google Business profile

See what our clients have to say

Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”

Find out how to use this effectively, and how we help with the whole process.

Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”

Find out how to use this effectively, and how we help with the whole process.

Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”

Find out how to use this effectively, and how we help with the whole process.

Schedule a consultation

Schedule a free consultation with a member of our team and we’ll provide lots of valuable information.

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Zoom call

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All of our clients follow the same steps and stages