Mexican Things

SEO Case Study

Check out how we transformed this food ecommerce store from being invisible online to the Mexican food online store on everyone’s lips. Through implementing our SEO for ecommerce websites on their website and Google profiles, we were able to get Mexican Things ranking first for ‘Mexican shop online’, ‘Mexican food supplies’, amongst others, leading to a significant increase in website traffic.

The Proof

In just a matter of months, after previously ranking below 20th, Mexican Things were ranking in the top three Google search results for keywords such as ‘Mexican food in Ireland’,’Mexican food shop’, ‘Mexican food suppliers in Ireland’ and many more!

Google Search Results

See how we transformed Mexican Things’ ranking on Google with our SEO strategy. We covered every area possible for optimisation including their Google Maps and Google Business pages, enabling customers to go directly to their store with just one click.

Where they ranked before and after Mamma

Where they ranked
before and after Mamma

  • 24th

    Mexican food in Ireland
  • 18th

    Mexican ingredients in Ireland
  • 22nd

    Mexican food wholesale in Ireland
  • 20th

    Buy Mexican food in bulk in Ireland
  • 38th

    Mexican shop online in the EU
  • 40th

    Buy mexican food online in the EU
  • 43rd

    Mexican ingredients online in the EU
  • 7th

    Mexican food in Ireland
  • 3rd

    Mexican ingredients in Ireland
  • 3rd

    Mexican food wholesale in Ireland
  • 4th

    Buy Mexican food in bulk in Ireland
  • 11th

    Mexican shop online in the EU
  • 7th

    Buy mexican food online in the EU
  • 8th

    Mexican ingredients online in the EU

What we did

  • Secured the Trading Online Voucher to help cover their costs.
  • Did in-depth research and analysis of the best keywords to target in order to get MexicanThings ranking highly on Google.
  • Optimised every page of their website, on-page and off-page with SEO for ecommerce websites.
  • Implemented our ‘Basic SEO’ strategy to boost their ranking in Ireland and the rest of Europe.

SEO Timeline

So, how did we do it? Check out the timeline to see the steps we took to get this online food store ranking in the top spot on Google amongst the big boys.

Week 1

Our specialist team researched the most effective keywords to target for Mexican Things for them to be found across Ireland and the rest of Europe.

Week 2-3

We then added these keywords on the front and back end of their website and registered their site on a number of websites with a high domain authority, earning them brownie points with Google.

Week 10-12

These steps saw Mexican Things’ website soar up the rankings and by this point they had noticed an increase in traffic, enquiries and sales via their website.

The Results

The results speak for themselves! Mexican Things now ranks in the top three for many of their important keywords, causing them to be found online by thousands of new customers who are searching Google for their products.

Week 1
Our specialist team researched the most effective keywords to target for Mexican Things for them to be found across Ireland and the rest of Europe.
Week 2-3
We then added these keywords on the front and back end of their website and registered their site on a number of websites with a high domain authority, earning them brownie points with Google.
Week 10-12
These steps saw Mexican Things’ website soar up the rankings and by this point they had noticed an increase in traffic, enquiries and sales via their website.
The Results
The results speak for themselves! Mexican Things now ranks in the top three for many of their important keywords, causing them to be found online by thousands of new customers who are searching Google for their products.
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Next Steps

The next steps for Mexican Things are to continue working on their ongoing SEO work to ensure they don’t slip back down the rankings, and start mapping out their social media plan to build trust amongst their clients and broaden their online reach even further.

How people are finding them on Google

Over the past 3 months, 2,795 people have found Mexican Things on Google because they are ranking highly for keywords such as ‘Mexican food in Ireland’, ‘Mexican ingredients in Ireland’, ‘Mexican food suppliers in the EU’ and more!

Results:

SEO

People who found them using SEO terms they targeted

Direct

People who found their business profile using their name or address

Branded

They were found when people searched for a brand related to their business

Results:

SEO

People who found them using SEO terms they targeted

Direct

People who found their business profile using their name or address

Branded

Mexican Things was found when people searched for a brand related to their business

Actions:

547K Website Visits

People who accessed Conway’s website through Google Maps

346K Photo Views

People who viewed the photos on Conway’s Google Business profile

586 Calls

People who called Conway directly from Google

547K

People have clicked to visit Conway's website

346K

People have viewed the photos on their Google Business profile

586

People have called Conway directly from their Google Business profile

See what our clients have to say

Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”

Find out how to use this effectively, and how we help with the whole process.

Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”

Find out how to use this effectively, and how we help with the whole process.

Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”

Find out how to use this effectively, and how we help with the whole process.

Schedule a consultation

Schedule a free consultation with a member of our team and we’ll provide lots of valuable information.

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Zoom call

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All of our clients follow the same steps and stages