Mexican Things

Website Case Study

Fabiola and Jean of Mexican Things, an Irish-based online Mexican goods store, had a low-performing website. They needed something that would showcase their wide range of Mexican produce, make it easy for customers to buy online, and ensure that they were found first on Google by their audience. Using the €2,500 grant from their local enterprise office, we got to work on transforming their online presence.

Before & after

Mexican Things’ website was not user friendly and now, customers can easily buy online and ask questions about the products via streamlined contact forms. The original website also wasn’t mobile responsive so we made sure that the new design worked just as well across all mobile devices as it did on desktop. After incorporating SEO into the design of the new website, we also increased their rankings for keywords such as “Mexican food shop in Ireland” on Google search.

Their New Website

Website Timeline

We began by completely redesigning the new mobile-friendly website, incorporating an online shop and contact system. We then implemented our SEO strategy to increase the website’s rankings on Google.

Week 1

Created a design spec for the website

Week 2-7

Started to redesign the website

Week 8-9

Finished the redesign and started optimising each page with target keywords such as “Mexican shop online in Ireland,” and “Mexican ingredients online in Ireland.”


See more on their SEO here.

Week 9-10

We implemented our basic SEO strategy to raise their Google ranking even further.

Results

In the weeks following the website’s optimisation, the team at Mexican Things started to notice an increase in online traffic and sales. They also received more enquiries via their new contact forms and noticed an increase in mobile users.

Week 1
Created a design spec for the website
Week 2-7
Started to redesign the website
Week 8-10
Finished the redesign and started optimising each page with target keywords such as “Mexican shop online in Ireland,” and “Mexican ingredients online in Ireland."

See the results here!
Week 9-10
We implemented our basic SEO strategy to raise their Google ranking even further.
Results
In the weeks following the website’s optimisation, the team at Mexican Things started to notice an increase in online traffic and sales. They also received more enquiries via their new contact forms and noticed an increase in mobile users.
Previous
Next

What we did

  • We helped them apply for the trading online voucher worth €2,500
  • Redesigned the website to better reflect Mexican Things’ brand and products
  • Created an online shop and contact forum
  • Every page of the website has been optimised using the best SEO practices to ensure that the business ranks highly on Google for Mexican goods in Ireland

See what our clients have to say

“While building my website the team at Mama Marketing has been prompt and straightforward and they handle things very efficiently and are available for any questions I have.”

Compared to the other companies we have used in the past, Mama Marketing has been far and above the best. While building my website the team at Mama Marketing has been prompt and straightforward and they handle things very efficiently and are available for any questions I have…

Rory and his team are a pleasure to work with and worked closely with me to provide a site that met all of the criteria I was looking for and much more. The end result was a website that is beautiful, organized and effective. My website has transformed the image of my business and is the key introductory point for new and potential clients. Over just a short period of time I can tell that I will be doing business with Mama Marketing for a long time and will gladly recommend them to anyone.

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Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”

Find out how to use this effectively, and how we help with the whole process.

Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”

Find out how to use this effectively, and how we help with the whole process.

Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”

Find out how to use this effectively, and how we help with the whole process.

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