Moyo

SEO Case Study

Moyo needed more new customers coming through their door every month and SEO was exactly the right tool to make that happen. As well as launching a new website, it was important that the site was found by potential customers as they can now book online, choose their stylist and shop their range of luxury hair care products.

The Proof

4-7 months after starting SEO, Moyo flew up the Google rankings from the 30th position to the top 3 for target keywords such as “hair salon in Dublin”.

Below you’ll see where they rank for their main target keywords. Once they were ranking in the top 5 -10, they experienced more than a 20% increase in new customers.

After 10 months of SEO work, they stopped because they were ranking in the top 3 for “hair salon in Dublin” and “hairdresser in Dublin” which was bringing in lots of new business.

In the last few months Moyo has dropped down the rankings for some of their keywords. This is an easy fix, and we’ll quickly have them back on top. SEO doesn’t have to be regular but it pays to keep an eye on it.

Google Maps Results

SEO extends far beyond your website, it incorporates the world wide web. We optimised Moyo’s Google My Business and Google Maps account with beautiful images and smart text, resulting in an increase in usage and enquiries from their Google profile.

Not only did this help strengthen their SEO, it expanded their audience reach and brought in new customers. The work we carried out on Google Maps also promoted Kevin’s passion for the environment and now the salon ranks first on Google search for “Sustainable salon in Dublin,” and “Eco friendly salon in Dublin”’

Where they ranked before and after Mamma

Where they ranked
before and after Mamma

  • past 20th

    Sustainable salon in Dublin
  • past 20th

    Eco friendly salon in Dublin
  • past 20th

    Organic hair salon in Dublin
  • past 20th

    Hair salon in Ireland
  • past 20th

    Boutique salon in Dublin
  • past 20th

    Hair salon in Portobello dublin
  • past 20th

    Aveda salon in Ireland
  • past 20th

    Aveda products in Dublin
  • past 20th

    Aveda products in Ireland
  • past 20th

    Where to buy aveda products in Dublin?
  • 2nd

    Sustainable salon in Dublin
  • 2nd

    Eco friendly salon in Dublin
  • 2nd

    Organic hair salon in Dublin
  • 3rd

    Hair salon in Ireland
  • 5th

    Boutique salon in Dublin
  • 3rd

    Hair salon in Portobello dublin
  • 2nd

    Aveda salon in Ireland
  • 1st

    Aveda products in Dublin
  • 1st

    Aveda products in Ireland
  • 1st

    Where to buy aveda products in Dublin?

What we did

  • Wrote monthly blog articles optimised with keywords to improve their visibility on Google Maps and Google Search.
  • Optimised every page on their website with keywords related to what Moyo does best they are now no.1 for “Aveda salon in Ireland.”
  • We implemented our link-building strategy, listing Moyo’s website on several high authority platforms, improving their Google rankings. 
  • We continue to work with Moyo across their website, social media and SEO strategies.

How did we do it?

After conducting in depth research and learning what keywords Moyo needed to be found for, we got to work on their SEO strategy to get them up the Google rankings. We began by optimising the whole website with those keywords. We also wrote useful blog articles filled with strong search terms about what Moyo offers, and we developed an external link building strategy.

Month 1

Created a marketing plan for SEO & social media

Month 2

Started seeing an increase in ranking for major keywords such as “hair salon in Dublin,” and “hairdresser in Dublin.”

Month 3

Jumped 15-20 places for both target keywords into the top 15 results

Month 5

Moved up to the top 3-5 on Google ranking for both “hair salon in Dublin” and “hairdresser in Dublin”

Month 7

Moyo are ranking in the top 3 for both keywords, and others are rising through the ranks.

Month 1
Created a marketing plan for SEO & social media
Month 2
Started seeing an increase in ranking for major keywords such as “hair salon in Dublin,” and “hairdresser in Dublin.”
Month 3
Jumped 15-20 places for both target keywords into the top 15 results
Month 5
Moved up to the top 3-5 on Google ranking for both “hair salon in Dublin” and “hairdresser in Dublin”
Month 7
Moyo are ranking in the top 3 for both keywords, and others are rising through the ranks.
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Increase in people finding them online

Over a three month period between September and December 2021 when they were ranking in the top 3, 90.9K people found Moyo on Google. 36,400 people through Google Search and 54,500 people through Google Maps

Other insights included:

1.52K people have clicked to visit their website during these 3 months

682 people have asked for directions during these 3 months

278 people have called Moyo directly from their Google Business profile during these 3 months

Results:

Direct

People who found their business profile using their name or address

SEO

People who found the business by searching for a category, product, or service (aka target keywords)

Branded

People who searched for a brand related to their business

Results:

Direct

People who found their business profile using their name or address

SEO

People who found the business by searching for a category, product, or service (aka target keywords)

Branded

People who searched for a brand related to their business

Actions:

1.52k Website Visits

People have clicked to visit their website

682 Requests for Directions

People have asked for directions

278 Calls

People have called directly from their Google Business profile

19

People have clicked to visit their website

4

People have asked for directions

3

People have called Genevieve directly from their Google Business profile

See what they have to say

"Rory and his team are a pleasure to work with and worked closely with me to provide a site that met all of the criteria I was looking for and much more."

“Compared to the other companies we have used in the past, Mama Marketing has been far and above the best. While building my website the team at Mama Marketing has been prompt and straightforward and they handle things very efficiently and are available for any questions I have…

Rory and his team are a pleasure to work with and worked closely with me to provide a site that met all of the criteria I was looking for and much more. The end result was a website that is beautiful, organized and effective. My website has transformed the image of my business and is the key introductory point for new and potential clients. Over just a short period of time I can tell that I will be doing business with Mama Marketing for a long time and will gladly recommend them to anyone.”

Click to see more reviews

We work with all types of small businesses.

Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”

Find out how to use this effectively, and how we help with the whole process.

Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”

Find out how to use this effectively, and how we help with the whole process.

Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”

Find out how to use this effectively, and how we help with the whole process.

Schedule a consultation

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All of our clients follow the same steps and stages