Moyo

SEO Case Study

At Mamma Marketing, we know that a shiny new website is nothing (and nowhere to be found) without SEO. That’s why we made sure to optimise every page of Moyo’s new website for SEO, on-page (the part people can see) and off-page (the part people can’t see). Through implementing our tailored SEO for hair salons, we were able to get Moyo soaring to the top spot for important keywords such as ‘Aveda products in Ireland’, ‘sustainable salon in Dublin’ and ‘eco-friendly salon in Dublin’, leading to an impressive increase in enquiries, bookings and product sales via their website.

The Proof

The proof is in the stats! Within the first four to seven months of implementing our SEO for hair salons, Moyo jumped from below 30th to the top three search results for keywords such as ‘hair salon in Dublin’, ‘hairdresser in Dublin’ and ‘hair salon in Ireland’. This resulted in more than a 20% increase in new customers discovering their website which of course led to a big increase in product sales and salon bookings, so much so that after ten months of working with us on their SEO they were bringing in as much business as they could manage.

Google Maps Results

By optimising Moyo’s Google Business & Google Maps accounts, we were able to tie up all the loose ends and create a seamless online presence across all platforms. To achieve this, we updated all available information about their salon, wrote text using positive, SEO friendly language to entice new customers, generated more customer reviews and uploaded plenty of high quality images of Moyo’s salon and team, giving potential customers a well-rounded picture of what to expect when heading to their salon. All of this information creates trust with the customer, making them much more likely to choose Moyo over their competition and go ahead and make booking.

Where they ranked before and after Mamma

Where they ranked
before and after Mamma

  • 27th

    Sustainable salon in Dublin
  • 32nd

    Eco friendly salon in Dublin
  • 28th

    Organic hair salon in Dublin
  • 23rd

    Hair salon in Ireland
  • 29th

    Boutique salon in Dublin
  • 21st

    Hair salon in Portobello dublin
  • 26th

    Hair salon in Dublin
  • 22nd

    Hairdresser in Dublin
  • 17th

    Aveda salon in Ireland
  • 22nd

    Aveda products in Dublin
  • 34th

    Aveda products in Ireland
  • 2nd

    Sustainable salon in Dublin
  • 2nd

    Eco friendly salon in Dublin
  • 2nd

    Organic hair salon in Dublin
  • 3rd

    Hair salon in Ireland
  • 5th

    Boutique salon in Dublin
  • 3rd

    Hair salon in Portobello dublin
  • 3rd

    Hair salon in Dublin
  • 4th

    Hairdresser in Dublin
  • 2nd

    Aveda salon in Ireland
  • 1st

    Aveda products in Dublin
  • 1st

    Aveda products in Ireland

What we did

  • We secured the second TOV (Trading Online Voucher) from the Local Enterprise Office, available for small businesses in Ireland, to cover 50% of Moyo’s marketing costs.
  • We unified all Moyo’s online profiles by optimising their Google Business account & Google Maps profiles with up to date information, text, customer reviews and quality images.
  • We undertook ‘Basic SEO’; a quick win to boost Moyo’s ranking.
  • We undertook extensive keyword research for SEO for hair salons and implemented these target keywords into the front and back end of Moyo’s website.
  • We followed up with ongoing SEO work, our writers creating monthly, SEO friendly blog posts and FAQs to improve and sustain Moyo’s Google rankings.

SEO Timeline

After conducting in depth research and learning what keywords Moyo needed to be found for, we got to work on their SEO strategy to get them up the Google rankings. We began by optimising the whole website with those keywords. We also wrote useful blog articles filled with strong search terms about what Moyo offers, and we developed an external link building strategy.

Week 1

We started by creating a tailored SEO strategy for Moyo, running extensive research into the best keywords to implement to get them ranking in the top three search results.

Week 2-3

We began work on our Stage One, SEO for hair salons, adding Moyo’s keywords into the front and back end of their website, ensuring it could be properly read by Google. Our ‘Basic SEO’ strategy earned them an extra rankings boost.

Week 10-12

Moyo shot up the rankings for their targeted keywords, moving into the top 3-5 search results for ‘sustainable salon in Dublin’, ‘eco friendly hair salon in Dublin’, ‘hair salon in Dublin’ and ‘hair salon in Ireland’.

The Results

Today, Moyo ranks first for important keywords such as ‘sustainable salon in Dublin’, resulting in a huge increase in new customers finding their website and making bookings.

The next steps

After the success of our SEO work, Moyo decided to start working with us on their social media as well. We’ve been working on Moyo’s social media content since 2020, creating content that fits their brand image and delivers important info and promotions to their followers. Over time, we’ve created a sense of community and trust amongst Moyo’s followers, turning new customers into loyal, returning ones.

Week 1
We started by creating a tailored SEO strategy for Moyo, running extensive research into the best keywords to implement to get them ranking in the top three search results.
Week 2-3
We began work on our Stage One, SEO for hair salons, adding Moyo’s keywords into the front and back end of their website, ensuring it could be properly read by Google. Our ‘Basic SEO’ strategy earned them an extra rankings boost.
Week 10-12
Moyo shot up the rankings for their targeted keywords, moving into the top 3-5 search results for ‘sustainable salon in Dublin’, ‘eco friendly hair salon in Dublin’, ‘hair salon in Dublin’ and ‘hair salon in Ireland’.
The outcome
Today, Moyo ranks first for important keywords such as ‘sustainable salon in Dublin’, resulting in a huge increase in new customers finding their website and making bookings.
The next steps
After the success of our SEO work, Moyo decided to start working with us on their social media as well. We’ve been working on Moyo’s social media content since 2020, creating content that fits their brand image and delivers important info and promotions to their followers. Over time, we’ve created a sense of community and trust amongst Moyo’s followers, turning new customers into loyal, returning ones.
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Next slide
Check out Moyo’s Instagram and their Social Media Case Study to find out more about what we did for their social profiles.

Increase in people finding them online

In the last three months, 58,756 people have found Moyo on Google due to them ranking highly for keywords such as ‘aveda products in Ireland’, ‘hair salon Dublin’ and ‘eco friendly salon in Dublin’. Now that’s SEO success!

Results:

Direct

People who found their business profile using their name or address

SEO

People who found the business by searching for a category, product, or service (aka target keywords)

Branded

People who searched for a brand related to their business

Results:

Direct

People who found their business profile using their name or address

SEO

People who found the business by searching for a category, product, or service (aka target keywords)

Branded

People who searched for a brand related to their business

Actions:

1.52k Website Visits

People have clicked to visit their website

682 Requests for Directions

People have asked for directions

278 Calls

People have called directly from their Google Business profile

19

People have clicked to visit their website

4

People have asked for directions

3

People have called Genevieve directly from their Google Business profile

See what they have to say

"Rory and his team are a pleasure to work with and worked closely with me to provide a site that met all of the criteria I was looking for and much more."

“Compared to the other companies we have used in the past, Mama Marketing has been far and above the best. While building my website the team at Mama Marketing has been prompt and straightforward and they handle things very efficiently and are available for any questions I have…

Rory and his team are a pleasure to work with and worked closely with me to provide a site that met all of the criteria I was looking for and much more. The end result was a website that is beautiful, organized and effective. My website has transformed the image of my business and is the key introductory point for new and potential clients. Over just a short period of time I can tell that I will be doing business with Mama Marketing for a long time and will gladly recommend them to anyone.”

Click to see more reviews

We work with all types of small businesses.

Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”

Find out how to use this effectively, and how we help with the whole process.

Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”

Find out how to use this effectively, and how we help with the whole process.

Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”

Find out how to use this effectively, and how we help with the whole process.

Schedule a consultation

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All of our clients follow the same steps and stages