Moyo - Hair / Beauty
How we helped this business
When we first met Kevin and the Moyo team their website and social media needed direction and lacked usability in terms of the customer journey. We built them a new website with an online store, and transformed their social media, increasing their online product sales during the pandemic. The cherry on top? We also implemented our SEO strategy that saw their brand gain the top spot on Google search for many of their target keywords. After a few months customer intake numbers rose by 20%.
We saw an opportunity to use the trading online grant, and helped them through the whole application process. Once they were approved we transformed their online presence.
Website
See how we upscaled Moyo’s website and made it more user friendly for their clientele. The new website works beautifully across all devices and incorporates SEO into its design, a crucial part of any website.
Website Timeline
We built a new website for Moyo, showcasing their exclusive brand and eco-friendly ethos with a focus on their premium products and services. This site was built with all the best SEO design practices in mind, including making it responsive across all mobile devices.
Week 1-2
Carried out all quick fixes across their online platforms
Week 3-5
Redesigned the website
Week 6
Launched the new website
Week 7
Optimised every page for SEO and implemented our link building strategy
SEO
We implemented an aggressive external SEO strategy that saw Moyo soar up the Google rankings for keywords such as “hair salon in dublin” and “hairdresser in dublin.” Now, Moyo holds the top spot and continues to be found by more and more users. This has not only increased awareness but new customer intake has risen by over 20%.
Where they ranked before and after Mamma
- Sustainable salon in Dublin
- Eco friendly salon in Dublin
- Organic hair salon in Dublin
- Hair salon in Ireland
- Boutique salon in Dublin
- Hair salon in Portobello dublin
- Hair salon in Dublin
- Hairdresser in Dublin
- Aveda salon in Ireland
- Aveda products in Dublin
- Aveda products in Ireland
- Sustainable salon in Dublin
- Eco friendly salon in Dublin
- Organic hair salon in Dublin
- Hair salon in Ireland
- Boutique salon in Dublin
- Hair salon in Portobello dublin
- Hair salon in Dublin
- Hairdresser in Dublin
- Aveda salon in Ireland
- Aveda products in Dublin
- Aveda products in Ireland
How did we do it?
After some in depth research and planning, the SEO strategy was put into action. Fast forward a couple of months and things really began to heat up. Moyo started to experience higher call volumes, bookings, and online product sales.
Month 1
Created a marketing plan for SEO & social media
Month 2
Started seeing an increase in ranking for major keywords such as “hair salon in Dublin,” and “hairdresser in Dublin.”
Month 3
Jumped 15-20 places for both target keywords into the top 15 results
Month 5
Moved up to the top 3-5 on Google ranking for both “hair salon in Dublin” and “hairdresser in Dublin”
Month 6
Moyo are ranking in the top 3 for both keywords, and others are rising through the ranks.
Social Media
Moyo’s social media existed but as they say, to exist is not to live. So, we breathed some life into their feed and saw tremendous results. Now that regular and planned posting has worked its magic we will continue to step up their social media presence.
Before
After
Our Social Media Process
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Photography & Videography
Graphics are everything especially in this industry so we made sure Moyo’s content not only talked the talk, it smashed the catwalk. We arranged high-end photography and videography for Moyo’s website and social media so that they could represent their brand proudly.
See what they have to say
"Rory and his team are a pleasure to work with and worked closely with me to provide a site that met all of the criteria I was looking for and much more."
“Compared to the other companies we have used in the past, Mama Marketing has been far and above the best. While building my website the team at Mama Marketing has been prompt and straightforward and they handle things very efficiently and are available for any questions I have…
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