A salon in Dublin skyrocketed online!

Take a look at how Moyo Hair & Beauty reaped the rewards of doing SEO, social media, a new website and more

*INTRO* Second Page Results to Top 3 for multiple keyword searches

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in 

Services

Web App design
UI/UX design

*INTRO* Second Page Results to Top 3 for multiple keyword searches

Index

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in 

Overall problems they were facing before working with us

  • 1.

    Not getting enough new customers
  • 2.

    Ranking on the 2nd and 3rd pages in search results for important keywords like “hairdresser in Dublin”, “hair salon in Dublin”, “Aveda products in Ireland”
  • 3.

    No active engagement with followers on social media
  • 4.

    An outdated website with no optimisation for mobile devices
  • 5.

    Not enough reviews from clients who had been loyal customers for several months, even years

Stage One

A brand new website

A brand new custom website

A brand new website, custom designed to improve conversion rates and turn more website visitors into loyal  clients

With more than 50% of website visitors accessing the site via mobile devices, the new site was optimised for mobile – which had a big impact on conversion rates

New homepage sliders are changed every month to keep the website fresh and updated

More than 50% of website visitors accessing the site via mobile devices

With more than 50% of website visitors accessing the site via mobile devices, the new site was optimised for mobile – which had a big impact on conversion rates

+Power-up:

Review generation

Implemented a review generation strategy which resulted in Moyo being one of the salons / hairdressers with the most Google reviews in Ireland

Stage One Timeline

Sept 2019

Stage One Started

Sept 2019

Week 1-2 Quick fixes (GMB, SSL)

Sept 2019

Week 2-3 Basic SEO

Oct 2019

Week 4-7 Website Design

Nov 2019

Beginning of Stage Two

Stage Two Timeline

Month 1

Created a marketing plan for SEO & social media

Month 2

started seeing an increase in ranking for major keywords (“hair salon in Dublin” & “hairdresser in Dublin”)

Month 3

Jumped 15-20 places for both target keywords into top 15 results

Month 5

Jumped up to top 3-5 on Google ranking for both “hair salon in Dublin” and “hairdresser in Dublin”

Month 6

Ranking top 3 for both keywords, so we started focusing on the other keywords

Stage One Timeline

Sept 2019

Stage One Started

Sept 2019

Week 1-2 Quick fixes (GMB, SSL)

Sept 2019

Week 2-3 Basic SEO

Oct 2019

Week 4-7 Website Design

Nov 2019

Beginning of Stage Two

Results

  • 1.

    Implemented basic and advanced SEO on the website and achieved top 3 Google rankings within 6 months
  • 2.

    A new website design that properly presented Moyo’s brand
  • 3.

    Experienced an increase of over 25% in new customers by being found in the top 3, and chosen by people who otherwise wouldn’t have found them on page two or three of Google’s results for “hair salon in Dublin”, “Aveda products in Ireland” etc
  • 4.

    Engaged with customers during COVID on social media and in email marketing campaigns - boosting revenue through product sales and prepaid appointments
  • 5.

    Implemented a review generation strategy which resulted in Moyo being one of the salons / hairdressers with the most reviews in Ireland

Stage Two

Grow and engage with your people on social media

SEO: let your costumers find you online

Moyo currently ranks in the top 3 for several keywords, and we are helping them maintain their position by implementing a small bit of SEO every two months

  • 1#

    hairdressers opening ireland
    314 user searches
  • 2#

    hair salon dublin
    314 user searches
  • 3#

    hairdresser dublin
    210 user searches
  • 4#

    aveda
    190 user searches
  • 5#

    hair dresser dublin
    180 user searches
  • 6#

    moyo
    173 user searches
  • 7#

    aveda ireland
    165 user searches
  • 8#

    when will hair salons reopen ireland
    158 user searches
  • 9#

    hair salons dublin
    136 user searches
  • 10#

    hairdressers opening ireland
    129 user searches

Social Media

Engaged with customers during COVID on social media – boosting revenue through product sales and prepaid appointments

Stage Three

Marketing

Email & Video marketing:

Moyo kept in touch with clients during lockdown with news, at–home hair tips and more – all in an email campaign that was met with a very positive response Moyo has a solid client base that has received emails each month during COVID, enabling clients to prepay appointments and buy products online while Moyo was closed, which was a big help!

Next Steps

  • 1.

    Now that Moyo is ranking in the top three for target keywords, we are maintaining their position with light SEO work and timely updates to their site
  • 2.

    Increasing the voltage for Advanced Marketing strategies like as email marketing and social media advertising to increase engagement with existing clients and target new ideal clients in Dublin
  • 3.

    Followup photographer and videographer shoots to be arranged so our team has more content applicable to an array of more advanced marketing strategies

Advanced Marketing strategies

Increasing the voltage for Advanced Marketing strategies such as email marketing and social media advertising to increase engagement with existing clients and target new ideal clients in Dublin

Professional images

Photographer and videographer shoots to be arranged so our team has more content applicable to an array of more advanced marketing strategies

Reviews

Increasing the voltage for Advanced Marketing strategies such as email marketing and social media advertising to increase engagement with existing clients and target new ideal clients in Dublin

Stage Two

Bkboards

It was a must for Brendan to adapt his business to online where his millennium audience spends most of their time

Stage Two

Icon Fasteners

A business that relies heavily on new customers coming from online needed a full service team to help with all of the important elements to their online presence.

Stage One

Lorraine Fletcher

A niche artist with a loyal client base, ready to attract new customers and connect to a thriving online art community.