O Brother Brewing

Social Media Case Study

O Brother Brewing wanted to build a stronger connection with their customers by actively posting and engaging on social media, communicating their ethos and partnering with other businesses in Wicklow and Dublin that they believed in.

One of their most important goals for social media is to showcase the brand’s ethos and behind-the-scenes of their brewery, bringing their customers and followers along on the journey with them and a bit closer to their team and craft beer community.

Intro

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Before & After

What we did

We actively created, repurposed and posted content on O Brother’s social media channels (Facebook & Instagram). We continued to work closely with the OBB team over the initial months, resulting in a smooth and efficient working relationship.

Instagram Highlights

Instagram Feed

How did we do it?

We assessed their old social presence and created a custom plan that ensured their brand was showcased at the highest level. Our design team consulted with Top Style, working to elevate their brand identity whilst also upselling their key products. We then developed a posting strategy which included hashtags and the best times to post.

Step 1

We learned about O Brother Brewing, the industry, their target audience, and their team

Step 2

We created a content plan for social media based on our shared vision

Step 3

We planned social content 5 weeks ahead of schedule

Step 4

We send monthly reports which include insights, competitor info, and ideas on how to increase engagement for the following months.

Step 1
Started to redesign the website We learned about O Brother Brewing, the industry, their target audience, and their team
Step 2
We created a content plan for social media based on our shared vision
Step 3
We planned social content 5 weeks ahead of schedule
Step 4
We send monthly reports which include insights, competitor info, and ideas on how to increase engagement for the following months.
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Monthly Reports

This is how we prove our value. We report on our progress and performance, describing how our strategy is helping their business and what we will do to increase engagement levels.

See what our clients have to say

Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”

Find out how to use this effectively, and how we help with the whole process.

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All of our clients follow the same steps and stages