O Brother Brewing
Social Media Case Study
O Brother Brewing wanted to build a stronger connection with their customers by actively posting and engaging on social media, communicating their ethos and partnering with other businesses in Wicklow and Dublin that they believed in.
One of their most important goals for social media is to showcase the brand’s ethos and behind-the-scenes of their brewery, bringing their customers and followers along on the journey with them and a bit closer to their team and craft beer community.
Intro
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Before & After
What we did
We actively created, repurposed and posted content on O Brother’s social media channels (Facebook & Instagram). We continued to work closely with the OBB team over the initial months, resulting in a smooth and efficient working relationship.
Instagram Highlights
Instagram Feed
How did we do it?
We assessed their old social presence and created a custom plan that ensured their brand was showcased at the highest level. Our design team consulted with Top Style, working to elevate their brand identity whilst also upselling their key products. We then developed a posting strategy which included hashtags and the best times to post.
Step 1
We learned about O Brother Brewing, the industry, their target audience, and their team
Step 2
We created a content plan for social media based on our shared vision
Step 3
We planned social content 5 weeks ahead of schedule
Step 4
We send monthly reports which include insights, competitor info, and ideas on how to increase engagement for the following months.
Monthly Reports
This is how we prove our value. We report on our progress and performance, describing how our strategy is helping their business and what we will do to increase engagement levels.
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