Original strands

SEO Case Study

We implemented our SEO strategy for Original Designs to get them to the top spot of Google search results when customers searched for handmade jewellery online.

The Proof

When we first started working with Katie of Original Strands, customers were not able to find her website easily online. Now, when people search for “Irish handmade silver,” Original Strands is right there at the top, achieved by using SEO keywords for jewellery.

Google Search Results

To further strengthen the jewellery SEO we set about improving the Google Maps and Google Business profiles of Original Strands. We updated their text, and business information, and improved the quality of the images so that when people found the profiles, it made a great first impression.

Where they ranked before and after Mamma

Where they ranked
before and after Mamma

  • 1st

    keyword one
  • 2nd

    keyword second
  • 3rd

    keyword three
  • 4th

    keyword four
  • 1st

    keyword one
  • 2nd

    keyword second
  • 3rd

    keyword three
  • 4th

    keyword four

What we did

  • We secured the €2,500 trading online voucher for the work to be carried out 
  • Optimised every page on their website with keywords related to what they do best and for what their target demographic are searching 
  • Implemented our basic SEO strategy, listing Original Strands’ website on several high authority platforms, improving their Google rankings. 
  • Wrote blogs with important keywords

SEO Timeline

See the steps that brought Original Strands from nowhere to be found on Google search to ranking highly on Google for the specified keywords.

Week 1-8

Designed and built the website

Week 8-10

SEO Optimisation

  1. Identified what keywords they needed to be found for
  2. Optimised the website with those target keywords
  3. Put our basic SEO strategy into action
  4. Wrote blogs to further enhance their SEO

Results

Original Strands started experiencing fantastic results in the weeks ahead with higher website traffic, online sales, and their SEO continues to soar.

Week 1-8
Designed and built the website
Week 8-10

SEO Optimisation

  • Identified what keywords they needed to be found for
  • Optimised the website with those target keywords
  • Put our link-building strategy into action
  • Wrote blogs to further enhance their SEO
Results
Original Strands started experiencing fantastic results in the weeks ahead with higher website traffic, online sales, and their SEO continues to soar.
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How people are finding Original Strands on Google

Over the past 3 months, 39,997 people have found Original Strands on Google because they are ranking high for keywords like “Irish handmade jewellery,” “Irish jewellery designer,” and more!

Results:

SEO

People who found Original strands using SEO terms they targeted

Direct

People who found Candy Co business profile using your name or address

Branded

Original strands was found when people searched for a brand related to your business

Results:

SEO

People who found Original strands using SEO terms they targeted

Direct

People who found their business profile using your name or address

Branded

Original strands was found when people searched for a brand related to your business

Actions:

547K Website Visits

People who accessed Conway’s website through Google Maps

346K Photo Views

People who viewed the photos on Conway’s Google Business profile

586 Calls

People who called Conway directly from Google

547K

People have clicked to visit Conway's website

346K

People have viewed the photos on their Google Business profile

586

People have called Conway directly from their Google Business profile

See what our clients have to say

Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”

Find out how to use this effectively, and how we help with the whole process.

Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”

Find out how to use this effectively, and how we help with the whole process.

Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”

Find out how to use this effectively, and how we help with the whole process.

Schedule a consultation

Schedule a free consultation with a member of our team and we’ll provide lots of valuable information.

Phone Call

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Zoom call

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All of our clients follow the same steps and stages