Original strands
SEO Case Study
We implemented our SEO strategy for Original Designs to get them to the top spot of Google search results when customers searched for handmade jewellery online.
The Proof
When we first started working with Katie of Original Strands, customers were not able to find her website easily online. Now, when people search for “Irish handmade silver,” Original Strands is right there at the top, achieved by using SEO keywords for jewellery.
Google Search Results
To further strengthen the jewellery SEO we set about improving the Google Maps and Google Business profiles of Original Strands. We updated their text, and business information, and improved the quality of the images so that when people found the profiles, it made a great first impression.
Where they ranked before and after Mamma
Where they ranked
before and after Mamma
- keyword one
- keyword second
- keyword three
- keyword four
- keyword one
- keyword second
- keyword three
- keyword four
Google Search Results
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What we did
- We secured the €2,500 trading online voucher for the work to be carried out
- Optimised every page on their website with keywords related to what they do best and for what their target demographic are searching
- Implemented our basic SEO strategy, listing Original Strands’ website on several high authority platforms, improving their Google rankings.
- Wrote blogs with important keywords
SEO Timeline
See the steps that brought Original Strands from nowhere to be found on Google search to ranking highly on Google for the specified keywords.
Week 1-8
Designed and built the website
Week 8-10
SEO Optimisation
- Identified what keywords they needed to be found for
- Optimised the website with those target keywords
- Put our basic SEO strategy into action
- Wrote blogs to further enhance their SEO
Results
Original Strands started experiencing fantastic results in the weeks ahead with higher website traffic, online sales, and their SEO continues to soar.
How people are finding Original Strands on Google
Over the past 3 months, 39,997 people have found Original Strands on Google because they are ranking high for keywords like “Irish handmade jewellery,” “Irish jewellery designer,” and more!
Results:
SEO
People who found Original strands using SEO terms they targetedDirect
People who found Candy Co business profile using your name or address
Branded
Original strands was found when people searched for a brand related to your businessResults:
SEO
People who found Original strands using SEO terms they targeted
Direct
People who found their business profile using your name or address
Branded
Original strands was found when people searched for a brand related to your business
Actions:
547K Website Visits
People who accessed Conway’s website through Google Maps
346K Photo Views
People who viewed the photos on Conway’s Google Business profile
586 Calls
People who called Conway directly from Google
547K
People have clicked to visit Conway's website
346K
People have viewed the photos on their Google Business profile
586
People have called Conway directly from their Google Business profile
See what our clients have to say
It is a pleasure to deal with Mamma Marketing team. They helped me to build a website that works for me and my Clients. Also advised on my booking system so crucial to my Massage business. They are flexible with my Marketing needs. Thank you Mamma Marketing!
Angelika Heron
Relaxing Therapies
Thomas Treacy
Treacy Decor
Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”
Find out how to use this effectively, and how we help with the whole process.
Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”
Find out how to use this effectively, and how we help with the whole process.
Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”
Find out how to use this effectively, and how we help with the whole process.
Schedule a consultation
Schedule a free consultation with a member of our team and we’ll provide lots of valuable information.
