Original strands

SEO Case Study

Read how we got Original Strands from lurking in the online shadows to the top of Google search results when potential customers searched for handmade jewellery online.

The Proof

When we first started working with Katie from Original Strands, her ideal customers were not discovering her website when they searched Google for products like hers. Fast forward 10 weeks and now when people search for ‘Irish handmade silver’, Original Strands comes up first. This is the power of SEO for small businesses!

Google Search Results

In order to create a seamless online presence and get the most out of all the possible avenues for SEO, we got to work updating Original Strands’ Google Business and Google Maps profiles. We updated their information, added SEO optimised text and beautiful images so that wherever a potential customer discovered them, they made a great first impression.

Where they ranked before and after Mamma

Where they ranked
before and after Mamma

  • 1st

    keyword one
  • 2nd

    keyword second
  • 3rd

    keyword three
  • 4th

    keyword four
  • 1st

    keyword one
  • 2nd

    keyword second
  • 3rd

    keyword three
  • 4th

    keyword four

What we did

  • We secured the €2,500 Trading Online voucher available to small Irish businesses for the work to be carried out 
  • Optimised the front and back end of their website with SEO for small businesses so that they would be found on Google
  • Implemented our link-building strategy, listing Original Strands’ website on several high authority platforms, improving their Google rankings as a result.
  • Wrote SEO optimised blogs and FAQs including their target keywords

SEO Timeline

Check out the steps that brought Original Strands from nowhere to be found on Google search to being found by new ideal customers every day.

Week 1

Our specialised team got to work researching the optimal keywords to target in order to get Original Strands ranking highly on Google search results.

Week 2-3

We implemented these keywords on the front and back end of Original Strands’ website and did our link building strategy for an extra boost up Google’s rankings.

Week 10-12

Stage One complete, we moved on to Stage Two, writing blogs and FAQs to further improve their ranking and keep it there over time.

The Results

Original Strands experienced a huge increase in traffic, enquiries and sales over the weeks and months to follow. All down to implementing our tailored seo for small businesses!

Week 1
Our specialised team got to work researching the optimal keywords to target in order to get Original Strands ranking highly on Google search results.
Week 2-3
We implemented these keywords on the front and back end of Original Strands’ website and did our link building strategy for an extra boost up Google’s rankings.
Week 10-12
Stage One complete, we moved on to Stage Two, writing blogs and FAQs to further improve their ranking and keep it there over time.
The Results
Original Strands experienced a huge increase in traffic, enquiries and sales over the weeks and months to follow. All down to implementing our tailored seo for small businesses!
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The Next Steps

The next steps for Original Strands would be to continue doing what they’re doing with their ongoing blog posts and FAQs, and get to work on a social media strategy to widen their reach on social platforms and create a sense of community amongst their followers.

How people are finding Original Strands on Google

Over the past 3 months, (number) people have found Original Strands on Google because they are ranking high for keywords like “Irish handmade jewellery,” “Irish jewellery designer,” and more!

Results:

SEO

People who found Original strands using SEO terms they targeted

Direct

People who found Candy Co business profile using your name or address

Branded

Original strands was found when people searched for a brand related to your business

Results:

SEO

People who found Original strands using SEO terms they targeted

Direct

People who found their business profile using your name or address

Branded

Original strands was found when people searched for a brand related to your business

Actions:

547K Website Visits

People who accessed Conway’s website through Google Maps

346K Photo Views

People who viewed the photos on Conway’s Google Business profile

586 Calls

People who called Conway directly from Google

547K

People have clicked to visit Conway's website

346K

People have viewed the photos on their Google Business profile

586

People have called Conway directly from their Google Business profile

See what our clients have to say

Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”

Find out how to use this effectively, and how we help with the whole process.

Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”

Find out how to use this effectively, and how we help with the whole process.

Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”

Find out how to use this effectively, and how we help with the whole process.

Schedule a consultation

Schedule a free consultation with a member of our team and we’ll provide lots of valuable information.

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All of our clients follow the same steps and stages