Original strands
SEO Case Study
Read how we got Original Strands from lurking in the online shadows to the top of Google search results when potential customers searched for handmade jewellery online.
The Proof
When we first started working with Katie from Original Strands, her ideal customers were not discovering her website when they searched Google for products like hers. Fast forward 10 weeks and now when people search for ‘Irish handmade silver’, Original Strands comes up first. This is the power of SEO for small businesses!
Google Search Results
In order to create a seamless online presence and get the most out of all the possible avenues for SEO, we got to work updating Original Strands’ Google Business and Google Maps profiles. We updated their information, added SEO optimised text and beautiful images so that wherever a potential customer discovered them, they made a great first impression.
Where they ranked before and after Mamma
Where they ranked
before and after Mamma
- keyword one
- keyword second
- keyword three
- keyword four
- keyword one
- keyword second
- keyword three
- keyword four
Google Search Results
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What we did
- We secured the €2,500 Trading Online voucher available to small Irish businesses for the work to be carried out
- Optimised the front and back end of their website with SEO for small businesses so that they would be found on Google
- Implemented our link-building strategy, listing Original Strands’ website on several high authority platforms, improving their Google rankings as a result.
- Wrote SEO optimised blogs and FAQs including their target keywords
SEO Timeline
Check out the steps that brought Original Strands from nowhere to be found on Google search to being found by new ideal customers every day.
Week 1
Our specialised team got to work researching the optimal keywords to target in order to get Original Strands ranking highly on Google search results.
Week 2-3
We implemented these keywords on the front and back end of Original Strands’ website and did our link building strategy for an extra boost up Google’s rankings.
Week 10-12
Stage One complete, we moved on to Stage Two, writing blogs and FAQs to further improve their ranking and keep it there over time.
The Results
Original Strands experienced a huge increase in traffic, enquiries and sales over the weeks and months to follow. All down to implementing our tailored seo for small businesses!
The Next Steps
The next steps for Original Strands would be to continue doing what they’re doing with their ongoing blog posts and FAQs, and get to work on a social media strategy to widen their reach on social platforms and create a sense of community amongst their followers.
How people are finding Original Strands on Google
Over the past 3 months, (number) people have found Original Strands on Google because they are ranking high for keywords like “Irish handmade jewellery,” “Irish jewellery designer,” and more!
Results:
SEO
People who found Original strands using SEO terms they targetedDirect
People who found Candy Co business profile using your name or address
Branded
Original strands was found when people searched for a brand related to your businessResults:
SEO
People who found Original strands using SEO terms they targeted
Direct
People who found their business profile using your name or address
Branded
Original strands was found when people searched for a brand related to your business
Actions:
547K Website Visits
People who accessed Conway’s website through Google Maps
346K Photo Views
People who viewed the photos on Conway’s Google Business profile
586 Calls
People who called Conway directly from Google
547K
People have clicked to visit Conway's website
346K
People have viewed the photos on their Google Business profile
586
People have called Conway directly from their Google Business profile
See what our clients have to say
It is a pleasure to deal with Mamma Marketing team. They helped me to build a website that works for me and my Clients. Also advised on my booking system so crucial to my Massage business. They are flexible with my Marketing needs. Thank you Mamma Marketing!
Angelika Heron
Relaxing Therapies
Thomas Treacy
Treacy Decor
Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”
Find out how to use this effectively, and how we help with the whole process.
Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”
Find out how to use this effectively, and how we help with the whole process.
Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”
Find out how to use this effectively, and how we help with the whole process.
Schedule a consultation
Schedule a free consultation with a member of our team and we’ll provide lots of valuable information.
