Original Strands

Website Case Study

Take a look at the transformation of this artisan jewellery brand’s website to one that tells designer Katie’s story, properly showcases her unique, handmade products, and allows customers to purchase directly from the online store.

Before & after

When we began working with Katie, her website didn’t properly represent her brand nor the quality of her handmade jewellery. We got to work on a tailored website for small businesses that would get Original Strands noticed online. Now, Katie’s website is chic, easy to navigate and clearly displays all her products available to purchase.

New Website

Website Timeline

Take a look at the steps we took in these 10 weeks to build Katie a brand new website, fully optimised for SEO and mobile devices, that appears at the top of search results to all her ideal customers searching Google for handmade jewellery.

Week 1

We created a design spec to present to Katie so she could see what we had in mind and propose any changes she wished to make.

Week 2-3

We made some tweaks and Katie gave us the go ahead.

Week 3-5

Now approved, our team of developers began building the new ecommerce store, optimising the front and back end for SEO, ensuring Original Strands would rank highly in search results.

Week 5-7

Development complete, we sent Katie a staging site where she would check out how her website would look on desktop, tablet and mobile

Week 8

The new website went live! Katie experienced a huge increase in traffic, enquiries and sales via her website as a result of the SEO optimisation and its smooth user experience, and this activity continues to grow.

Week 1
We created a design spec to present to Katie so she could see what we had in mind and propose any changes she wished to make.
Week 2-3
We made some tweaks and Katie gave us the go ahead.
Week 3-5
Now approved, our team of developers began building the new ecommerce store, optimising the front and back end for SEO, ensuring Original Strands would rank highly in search results.
Week 5-7
Development complete, we sent Katie a staging site where she would check out how her website would look on desktop, tablet and mobile
Week 8
The new website went live! Katie experienced a huge increase in traffic, enquiries and sales via her website as a result of the SEO optimisation and its smooth user experience, and this activity continues to grow.
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What we did

  • We helped Original Strands successfully secure the government grant (Trading Online Voucher) available for small Irish businesses to help cover their costs.
  • We designed a new ecommerce website for Original strands and integrated an online form to facilitate customer enquiries
  • We optimised the website for mobile so that it would perform flawlessly across all devices.
  • We optimised each page of the website for SEO so that it would be found by all Katie’s ideal customers searching for handmade jewellery online.

See what our clients have to say

“While building my website the team at Mama Marketing has been prompt and straightforward and they handle things very efficiently and are available for any questions I have.”

Compared to the other companies we have used in the past, Mama Marketing has been far and above the best. While building my website the team at Mama Marketing has been prompt and straightforward and they handle things very efficiently and are available for any questions I have…

Rory and his team are a pleasure to work with and worked closely with me to provide a site that met all of the criteria I was looking for and much more. The end result was a website that is beautiful, organized and effective. My website has transformed the image of my business and is the key introductory point for new and potential clients. Over just a short period of time I can tell that I will be doing business with Mama Marketing for a long time and will gladly recommend them to anyone.

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We work with all types of small businesses.

See what our clients have to say

Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”

Find out how to use this effectively, and how we help with the whole process.

Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”

Find out how to use this effectively, and how we help with the whole process.

Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”

Find out how to use this effectively, and how we help with the whole process.

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All of our clients follow the same steps and stages