Peddler Macs
When we first started working with Peddler Macs they did not have a website. We helped them secure the €2,500 trading online voucher and then got to work. We built them a brand new website and implemented our proven SEO strategy to get them found first on Google search for their target keywords.
Overview
When we first started working with Peddler Macs they did not have a website. We helped them secure the €2,500 trading online voucher and then got to work. We built them a brand new website and implemented our proven SEO strategy to get them found first on Google search for their target keywords.
Website
Before we met the team at Peddler Macs, their web presence was non-existent. We were able to boost this business in an instant with a beautiful website complete with SEO design, an online booking system and user-friendly contact tools. The team at Peddler Macs have since recorded their highest booking and enquiry rates to date with a steady increase in large booking requests for stags and hens.
During the pandemic it was vital that business continue as much as possible so we built an online booking system for customers to order takeaway for click and collect. In addition we also created an online store so that people could buy gift vouchers, and included an online gallery of their function rooms for event bookings.

Website Timeline
We started off by building a new website that represented the Peddler Macs brand. The new website includes a range of functions that speed up time-consuming tasks, and features a shop page where customers can purchase the brand’s merchandise.
Week 1
Put together the design spec for the new website
Week 2
Started the build of the website
Week 8-10
Completed the website development phase and optimised every page with SEO
Results
In a matter of weeks, the team at Peddler Macs started to reap the rewards of their new website as enquiry and booking numbers increased drastically.

SEO
Having no website meant having hardly any SEO presence. We fixed that by implementing the best SEO design throughout their new site. Then, we got to work ensuring that Google knew exactly who this fantastic business was, using all of the SEO tricks we had up our sleeves. Now, Peddler Macs can be found quickly and easily by their audience, securing new customers each and every day.
Where they ranked before and after Mamma
- Before
- After
- Bar in Athlone
42nd
- Pub in Athlone
36th
- Pubs Athlone
40th
- Cocktail bar Athlone
21st
- Classic cocktails Athlone
28th
- Bar with live music in Athlone
18th
- Bar in Athlone
18th
- Pub in Athlone
21st
- Pubs Athlone
6th
- Cocktail bar Athlone
3rd
- Classic cocktails Athlone
4th
- Bar with live music in Athlone
2nd
How did we do it?
See how we helped the team at Peddler Macs develop a strong SEO strategy, resulting in a steady rise in Google rankings for important keywords such as ‘pub in Athlone,’ and ‘bar in Athlone.’
Week 1-8
Website work
Week 8-10
Website optimisation with SEO
- Learned what keywords Brannigan’s needed to be found for on Google
- Optimised every page of their website with the target keywords
- Implemented our basic SEO strategy
Results
Their team quickly saw great results in the following weeks with consistent custom during the pandemic and increased bookings and enquiries to date.
This investment gained instant results for Brannigans, so much so that we are now securing the second TOV to continue our SEO efforts and step into more niche and advanced strategies – they have never been busier!
What we did
- Built a new website using the best SEO practices throughout.
- Implemented our link-building strategy to improve their rankings on Google when people search for a pub or bar in Athlone.
- Due to the success of our basic SEO strategy, we have now secured the 2nd trading online voucher for Peddler Macs, to carry out further advanced SEO work.
Website optimisation with SEO
- Learned what keywords Brannigan’s needed to be found for on Google
- Optimised every page of their website with the target keywords
- Implemented our link-building strategy
This investment gained instant results for Brannigan’s, so much so that we are now securing the second TOV to continue our SEO efforts and step into more niche and advanced strategies – they have never been busier!
Step 1
We got to know Damian, Barry and their team
Step 2
We brought our shared vision to life by creating a content plan for social media
Step 3
Planned 50+ posts to ensure quality and variety
Step 4
Posted all content and monitored the results
See what our clients have to say
It is a pleasure to deal with Mamma Marketing team. They helped me to build a website that works for me and my Clients. Also advised on my booking system so crucial to my Massage business. They are flexible with my Marketing needs. Thank you Mamma Marketing!
Angelika Heron
Relaxing Therapies
Thomas Treacy
Treacy Decor
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SOCIAL MEDIA
What we did
We created a content plan based on the Conway brand, their goals, target audience, and what they wanted for their social media as a whole. In this instance, they did not wish to post regularly on social media, so we designed a plan that allowed their social profiles to be more like online brochures. Using quality images, smart text, and a variety of job types, we posted across their social accounts so that when people check them out, they will see that their brand means business, directing them to enquire.
Instagram feed