The potential customer looks for a dentist and tries to find you on a search engine or website like Google search, Google Maps or another website. If they see you in the top three search results, this is because you are using good SEO practices. If you’re not in the top 3-5, they probably won’t see you. SEO stands for Search Engine Optimization and is the key for long term success for any business (and especially) dentist in 2019 and beyond.