benefits

People make immediate decisions online

Imagine someone searches for a certain type of restaurant in your area or city. Put yourself in the shoes of that potential customer and see if you can find your restaurant in the top five search results for your type of restaurant within the city and/or local area. If you’re found in the top five, decide if you would even go to your restaurant, based on what you read and see, online.

If you’re not in the top five for certain keyword searches that should show your restaurant, over 85% of people don’t even consider you.

Benefits of a strong online presence

Vector showing laptop, graphs

When your potential customers search online, peoples’ simple objective is to find the information they need to make a buying decision. If your restaurant makes this an easy process for potential customer, it will result in more new customers. Here are the benefits of having a strong online presence:

• Customers Easily Find You – Nowadays most people search online when looking for a restaurant, especially non-locals like tourists or students. Your restaurant must be in the top five search results for over 85% of them to even consider you.

• Build Credibility – your online word of mouth is just as important as your offline (local) word of mouth. People want to see proof that your restaurant provides a high quality experience, and the best way to show that online is through your website, reviews, photos and social media content.

• Reach More Clients – a strong online presence helps locals find your restaurant online, however it plays a massive role in appealing to tourists and students who are not familiar with the city or area, they will put all their trust into making their decision online!

• Review Management – once you’re online, people can see what customers say about your restaurant. Good reviews are so important for a potential customer’s buying decision. Bad reviews have a huge influence on a potential customers buying decision and if you don’t reply or deal with it (online), it’s even worse! If a negative review is responded to properly, it will not have a huge impact on a potential customer’s decision. A good system for managing reviews leads to a better and more trusty reputation, online and offline.

• Increase Your Brand Awareness – given your brand makes your restaurant different from your competitors, the online world offers you the opportunity to express and portray your restaurant brand properly. An attractive, intuitive website, active reviews and social media accounts with an overall visible online presence are the key fundamentals for a strong brand for your restaurant.

• Build Relationships With Your Customers – social media gives you a voice – it helps you humanize your brand by making your restaurant more friendly and relatable for customers and staff. Social Media gives the opportunity to truly get to know your customers, connect and engage with them.

The online journey of a customer

Here are the steps that a new customer may go through, from their first search to their decision of going to your restaurant, and then what happens after they come to your restaurant (for the first of many times) where they hopefully become a loyal customer:

benefits
  • Step 1

    Looking for a restaurant online (SEO)

  • Step 2

    Checking your reviews (Review Management)

  • Step 3

    Checking your website

  • Step 4

    Checking your social media content

  • Step 5

    Post – service online activity

  • Step 6

    The online engagement

benefits

People make immediate decisions online

Benefits of a strong online presence

Vector showing graphs, camera, computer screen

When your potential customers search online, peoples’ simple objective is to find the information they need to make a buying decision. If your restaurant makes this an easy process for potential customer, it will result in more new customers. Here are the benefits of having a strong online presence:






The online journey of a customer

Here are the steps that a new customer may go through, from their first search to their decision of going to your restaurant, and then what happens after they come to your restaurant (for the first of many times) where they hopefully become a loyal customer:

benefits

Sorry,You have not added any process yet

Monthly Services

SEO (Search Engine Optimization)

SEO is about being in the top three results on Google for a potential customer when they search for a type of dish, menu, ambience, service or location that your restaurant offers.

Our team of professionals make sure that your restaurant is in the top three search results (and ultimately number one) when a potential customer searches for something that your restaurant offers. These keywords may be “Restaurant near me”, “Best pizza in …”, “High end restaurant in…”,  or many other keyword searches that your restaurant wants to be found for, online.

When your restaurant appears in the top search results for such keywords, you will see a direct impact with more new customers, a better reputation and inevitably consistently increasing business revenue. People make buying decisions online, if they can’t find you in the top search results, they will (9 times out of 10) pick another restaurant higher up the list of search results.

Vector showing graphs and seo

Review Management

We manage the reviews that customers post online on all different platforms by replying to them daily (in the same language the customer wrote). We also generate reviews and train staff in how to ask for a review without being impolite or inappropriate.

Every business owners nightmare (and rightly so) is having bad reviews that are sometimes made by unhappy customers. We do the best we can to help diffuse the situation by dealing with this bad review in a very polite and

professional way. The best possible outcome is for the unhappy customer to remove the review. Never leave a bad review unanswered, this is the worst thing a restaurant can do.

In our first month of working together, our team will try to fully understand your restaurant’s voice and brand so that we can reply to reviews in the desired manner.

When those bad reviews do come (if they do), we will first consult with you first to see what happened, why and how to deal with it. The ultimate goal is for the customer to remove the review. We will reply to the review the following day so that the client cools down, and we’ll then reply to the review politely and effectively so that other potential customers who see this review will also see your response. When businesses do not reply to a review, it’s not a good thing for a potential customer to see.

Social Management

We manage all relevant and useful social media accounts for your business. It’s important to be actively posting relevant material so that when a client looks at any of the social platforms you use, your restaurant is represented in the best possible way. All the promotions, photos and quality of written content are examples of where your restaurant can portray the right image.

We manage your restaurant’s Instagram, Facebook, TripAdvisor, Fork, Google My Business and other relevant platforms. In Europe, Tripadvisor and The Fork are prominent, however Yelp is a very popular platform for American clients.If your restaurant welcomes Chinese clients, we’ll make sure they will find you on the platforms that they usually use.

On Instagram and Facebook, we’ll post 1-30 times per month. However, on all other platforms we will consistently post updated photos, promotions and other relevant information your restaurant wants to display.

Website Maintenance

Our website development and security team take pride in making sure all websites under their control are running smoothly.

We do daily check-ups to make sure that the site is performing as it should. Every week, we run in-depth tests on the website to make sure the online booking system and other parts of the website are working correctly.

Photographer

We have a team of photographers that we’ll send to the restaurant once every month or two to make sure our social media team and designers have all the high quality material and photos they need to portray it in the best way online.

In our first month, we’ll create a checklist (that we’ll further develop) which entails all the dishes, staff, kitchen, ambience, interior and more. With an abundance of photos about every part of your restaurant, our social media team will have everything they need to post personal, relevant and engaging content.

Visibility Maintenance

Our team ensures that your restaurant’s business listing information is correctly posted and updated on all major Databases, GPS services, Search Engines and Directories. The business listing means the business name, address, phone number, key features, keywords, menu and other relevant details. For example, if there is a change in the menu, we will change it across all platforms. This is very important for a business’s visibility in being found easily. This service combined with SEO guarantees that your business is doing everything it possibly can to be have maximum visibility online.

Reporting

At the end of every month, the dedicated client success manager for your restaurant will send and present the report to you (the owner, manager or other person involved). He or she will explain what happened in the previous month according to the goals we set for ourselves, along with then creating the goals for the following month.

The report is broken down into several parts. The main part is the SEO results which shows the movement of your restaurant  for certain keywords that we are targeting on Google search, Google Maps, Tripadvisor and other relevant platforms. The next part of the report is the state of the reviews with the performance of the social media accounts, and then also the website performance and statistics from the data and analytics.

Monthly Services

SEO (Search Engine Optimization)

Review Management

Social Management

Website Maintenance

Photographer

Visibility Maintenance

Reporting

Once Off Services

Website Design and Build

Website Design and Build

Video Creation and Edits

Video Creation and Edits

Menu Design

Social Account Set-Up

Logo Design

Once Off Services

Website Design and Build

Website Design and Build

Our process, experience and creativeness in website designing and building ensures a quick, smooth, hassle free website delivery where all parties are happy. With website tier two, we consistently improve the website every month from decisions based on real data, industry trends, and most importantly, customer actions and the tracking of that data.
The process of designing and building a website entails the following steps:

1. Website consultation
2. Website design and functionality brief (with a spec of what the website will look like)
3. Possible changes made to the website after first draft
4. Design and build of the website begins
5. Deliver the website on time
6. (After the website has been made live) Track data and actions of users
7. Improve functions and design on the website
8. Continue to improve and grow

Video Creation and Edits

Video Creation and Edits

We are strong believers in the benefits of videos for businesses for a restaurant, especially when comes to a restaurant. People want to see how it looks inside, how dishes look and how they are made. If the place has a great interior design or a beautiful view, these things are definitely not to be left out.

The benefit of having videos of your business is that potential customers make their decision faster about your business. Imagine how photos may not portray the look and feel of how your restaurant should be portrayed. A high-quality video of the whole restaurant of around one minute would solve this little problem.

Other benefits for a business investing in video creation is the advantages they have for advertising and marketing strategies. Video advertising and marketing are what works today on social media, YouTube and many other platforms.

Menu Design

Menu Design

The quality that you offer can be demonstrated in many ways, and the menu is definitely one of the paths to do it. It is one of the most powerful tools, since it is seen by absolutely every client that walks in your restaurant and it is an element that can be remembered. A menu not only express your personality as a brand, but can also be a useful tool to promote certain dishes.

Our team of designers have experience in menu creation; they will work with you stept-by-step until you will decide together the best template.

Social Account Set-Up

Social Account Set-Up

We set up your business correctly on all the relevant social media platforms and websites.
Social media accounts for normal users are one thing; business accounts require many more features. Each business needs to set up accounts on all relevant platforms and then add only good quality photos and posts. For example, Instagram, Facebook, Google and other relevant platforms should have a high-quality selection of currently relevant photos that portray accurately what a business does.

Logo Design

Logo Design

We have tried to keep the process of logo design and redesign as simple as possible.

First we get an understanding of the brand, why they do what they do and how they do it. Our team gives consideration to some other details like colors, elements or other preferred aspects.
We design up to three to five separate ideas, share them with you, and allow them to give us criticism and feedback from those they like and why. Then we go back to our drawing board and formulate the appropriate versions. From this point on, it becomes clearer where further editions and changes should be made to deliver the complete and finished logo your business is satisfied with.

Pricing