Every business wants to get more clients and this blog outlines how your website design can help you do just that by increasing the success of your Search Engine Optimisation (SEO).
There was a time when website design and SEO were thought of as two separate mechanisms, SEO was a process put in place once the design was complete. Now, as most customers search for services and products online it seems that the two go hand-in-hand.
If you are wondering how to get clients fast in a way that is meaningful to your business then optimising your website design for SEO is a good place to start.
Here are 3 ways you can get more clients with SEO friendly web design:
Wondering how to get more clients? In March 2021 Google made mobile friendliness more important than desktop or tablet friendliness and one of the main ranking factors for websites. It’s no wonder, as most of your customers will use their phones to carry out market research. Making sure your website is reaching its full potential means making sure your website is mobile friendly.
Content, Content, Content
You might be drawn into thinking that a visual site is the way to go for your business and yes, brand representation is very important however the Google bots value wording very highly, how easy it is to read and the relevance of it to the keywords your customers are searching for. So if you’re asking how to get clients fast then take a look at your website content and see if it’s optimised with the keywords that people are searching to find your business. Doing this properly is a crucial piece of the puzzle to ranking highly on Google.
To tick all the boxes for Google x SEO, the loading time of your website is crucial. It is important to look at factors that may be slowing your website down such as image sizes, videos, flash player, incompatible plugins or several others. If these issues are not addressed then customers are more likely to bounce from your website causing Google to rank it lower.
Evidence suggests that nearly 50% of web users expect a page to load within 2 seconds yet it only takes them 0.05 of a second to form an opinion about your business based on its web design & speed.
In a nutshell, website design & SEO are how to find clients online and having one without the other can, in fact, hinder your businesses’ online performance. As we say here at Mamma Marketing, being found on Google comes first, being chosen before competitors is next. Being found is down to SEO, being chosen is down to the website design, the reviews on Google and the photos people are seeing on your Google account.