More people make their buying decisions online rather than asking around or visiting the business to inspect it. When a potential customer is online making a buying decision, (s)he scans through either or all of the following: reviews, social media and website. On these platforms, your business must be portrayed in the best possible way. It should be consistent, relevant and engaging.
Reviews must be responded to in the right manner, even if it’s just something like “thanks for your review, we hope to see you again soon! :)” This is good for a business because its competitors often do not reply to reviews; it shows your business cares about its customers, is active online and inevitably builds trust with the potential customer.
Social media platforms must have engaging and relevant content (i.e. text and photos) so that people can get a feel for the business before they visit.
All social media platforms that a business uses should be high quality and have a consistent feed of photos that portray what the business offers, such as professional experience, its interior and its products and services.
We take care of all aspects of relevant social media and reviews. Our team of Mammas are actively posting on social media, replying to comments, generating reviews, responding to both good and bad reviews in the right manner, andupdating photos that customers will be looking at. This is merely what we do at a basic level.
When it comes to developing the voice of a brand within an industry There is no one-size-fits-all approach. There is, however, a certain standard that has to be maintained for the relevant business or industry.