Stage Three
Step 1
Social Media Advertising
Engage in social advertising to ensure you are reaching your target audiences.
Understanding the importance of advertising
Our team understands the importance of social advertising in promoting brands, in any industry. We have a deep understanding of advertising on all social channels, including Facebook, Instagram, LinkedIn, TikTok, Snapchat, YouTube, and Twitter.
With increasing competition on all social advertising platforms, it is crucial to implement a robust strategy with quality ads to beat out the competition and reach the right audiences.
Why social advertising?
Social advertising is one of the keys to any brand awareness strategy. Your customers live online, and your business should too. Social media users are now spending an average of 2 hours and 24 minutes per day multi-networking across an average of 8 social networks
It should also be noted that different social media platforms are used more by certain demographics. To ensure that your campaigns are relevant and effective, ask yourself the following questions:
- Which platforms are a good fit for your brand?
- Is your content being seen by the right people?
Social advertising allows you to target your ad spend directly at the audience which matters most to your business.
Increase conversions
We continuously improve our content and targeting strategies based on the engagement rates of previous campaigns.
Talk to the right audience
We set up effective campaigns targeted at the right audience, getting your brand on the screens of those who really matter to you.
Increase brand awareness
Our team ensures that your brand becomes preeminent for your target audience.
Tailored Social Campaigns
A one-post-fits-all-platforms approach doesn’t maximise conversion rates in social advertising. Our team will consult with your business to ensure that you are advertising on the right platforms and talking to the right audiences.
Our Process
We make sure we don’t waste time or resources on channels that are not suited for your goals by only focusing on platforms that are right for you. Every strategy is created and developed with only the very best marketing strategies, your business brand and goals in mind.
1. What’s right for you
In our initial meetings we explore and analyse how your business wants to portray itself on social media. After our questions are answered, our team develops a content strategy for each social media platform.
Reporting
We always provide reports to ensure full transparency regarding what’s working and what’s not.
Maximizing Results
We track and manage campaigns with our expert eye to optimise their performance and your budget.
Email Marketing
Crafting highly personalised and segmented email campaigns
Email marketing remains one of the most effective ways of communicating with customers and prospects. We create email marketing campaigns that are personalized, highly targeted and eye-catching to ensure maximum conversion rates.
From telling your story to delivering your content to your audience at the right time, our team has the expertise to achieve powerful results for your business through email marketing strategies.
Why social advertising?
- 78% of marketers have seen an increase in email engagement over the last 12 months.
- 4 out of 5 marketers said they’d rather give up social media than email marketing.
- 20% of retail, e-commerce, and consumer goods and services companies are personalizing emails based on gender, race, ethnicity.
- 74% of Baby Boomers think email is the most personal channel to communicate with brands.
Our Process
We take the time to understand your business’ goals and objectives, define your target audience and research what your competitors are doing, so we can help you do it better. Our team puts together a detailed email marketing strategy which is designed to take your customers on a conversion focused journey.
Our team of experts create effective email marketing campaigns which resonate with your customers and prospects are delivered to them at the right time, with the right message and eye-catching design, leading to an increasing ROI.
Step by step process
We make sure we don’t waste time or resources on channels that are not suited for your goals by only focusing on platforms that are right for you. Every strategy is created and developed with only the very best marketing strategies, your business brand and goals in mind.
Strategic planning
Our team takes the time to fully understand your customer personas and how we can segment your audience for the most effective communications. We help develop your tone of voice and deliver automation triggers to move your customers along the buyer’s journey.
Eye-Catching Designs
We evolve campaigns through content personalization and A/B testing to maximize your results. We tailor each email by leveraging subscriber data, making your emails feel more personal and relevant to improve their experience. Our goal is to build trust and loyalty to your brand.
Highly Personalized
We evolve campaigns through content personalization and A/B testing to maximize your results. We tailor each email by leveraging subscriber data, making your emails feel more personal and relevant to improve their experience. Our goal is to build trust and loyalty to your brand.
CMR Integration
We help businesses use the data they have to improve brand loyalty and trust. The data from your CRM helps our team customize content, buyer personas and analytics, allowing us to create more meaningful relationships with your subscribers.
Segmentation
Once our team understands your data and buyer personas. We automate campaigns to send the right content at the right time, nurturing prospects over a longer period of time through the buyer’s journey.
Account-Based Marketing
An increasing number of businesses are embracing account-based marketing (ABM) as a highly successful strategy for finding new clients business-to-business (B2B). The evolving nature of online tools available for businesses and their marketing teams makes finding their perfect clients easier than ever before.
What is Account-Based Marketing?
Account-based marketing, or ABM, is a strategy that focuses on engaging with specific and targeted decision-makers within a chosen business. It is characterised by a collaboration between sales and marketing departments: the marketing team drafts content bespoke to said business, before passing it on to the sales team for their approach.
ABM is still a relatively new concept to many because the majority of businesses still see marketing and sales as disparate departments within their organisation. Only 22% of companies consider their sales and marketing departments well-aligned with the same goals, and this figure is double what it was four years ago.
The main advantage of account-based marketing?
HIGHER REVENUES IN A SHORTER TIME FRAME.
Why 2021 is the Year of ABM:
- 87% of B2B marketers surveyed by ITSMA reported that their ABM initiatives outperform their other marketing investments in terms of ROI.
- 91% of companies using ABM increase their average deal size, with 25% reporting an increase of +50% (SiriusDecisions).
In the past marketers were required to cast wide nets in an attempt to generate and follow leads, whereas now, those using ABM work closely with sales to identify key prospects and targets. They then tailor content to those identified as key leads, relaying it back to the sales team who take it forward to pitch.
ABM encourages businesses to focus on the high-value accounts that represent the biggest opportunities. For instance, assume you sell an expensive consulting service; rather than taking a blanket approach — going after small businesses, SMBs, and enterprises — you would instead start by focusing on those accounts that have the biggest need and an adequate budget.
By combining efforts and resources, marketing and sales can engage and convert accounts more efficiently, and that well-considered approach matters at a time when buyers are increasingly insistent on outreach tailored to their business and even their personal interests within the business.
ABM requires a personalised and personable approach from both marketing and sales departments, and this is essential when aiming efforts at a few select, high-value accounts. If you research and personalise well, buyers are much more likely to be open to your approach and engage, ultimately leading to higher revenues in a shorter time frame.
would be nice to have an image here. maybe of a case study? ideas?
Customer Interaction
Reviews really matter.
A large part of a customer’s decision-making process is reviews and photos of your business. Reviews impact the trustworthiness of your brand and, ultimately, your success. They have a significant influence on whether a potential customer chooses you over a competitor your
People make quick decisions online.
When a potential customer researches your business online, they want to read about people’s experiences, look at photos they posted and check the average star rating.
If you see a business with hundreds of reviews and 4.5 star rating, you know the owners are good at what they do.
When a business does not reply to negative reviews, it is a major red flag for potential customers. It suggests the bad review is accurate, that the business does not care enough about it to respond, or both.
Frequent reviews being posted and replied to is excellent for building trust. It is also beneficial for SEO. We can help you get more reviews, including on review-rich sites such as Google and Facebook.
Our Process
Our team replies to reviews on a client’s behalf in a polite, understanding and professional manner.
We provide highly diverse and individualised responses, personalising them to the customer who wrote the review. If there has been a bad review, we consult with the business concerning what has happened and how we are going to deal with it in the best possible way.
Interacting on Social Media
Responding in a timely fashion to messages and comments on social media is another excellent way to demonstrate your professionalism. Most customers expect a response within four hours, but few businesses deliver on this. An active social media team can differentiate you from your competition, as well add necessary personality to your accounts. We respond promptly to all queries on your social accounts in a friendly and personable manner.
A well tailored Social Media is important
international businesses.
Our social media strategy involves creating profiles for each country a business operates in. We then create content tailored to the region and written in the local language by native speakers. This philosophy extends to our approach to customer interaction. Our multilingual team responds to your customers’ online queries in their native languages.
Putting in the effort to offer localized customer service demonstrates to your customers around the globe that you are truly committed to serving their specific region
The Proof:
What our clients say
Our team is here to help you!
