Stage Two

Step 2

Social Media Marketing

Why this is important?

Engage, Attract and Retain Customers

Today’s conversations, research and buying decisions take place online, meaning social media is no longer optional for your business, it’s essential.

Social media is a powerful tool that allows you to showcase everything your business has to offer. Creating high-quality content increases customer engagement and influences the buying decisions, not just of new and loyal customers but of lost ones too.

It is important to be consistent with your social media. Be active and engage with your audience in a positive manner and don’t be afraid to have a bit of fun and let people see the real you. Afterall, people buy from people.

Consumers want to see inside the business, relate to it and get to know the brand!


When someone is making a buying decision online, they consult a variety of sources, including the website, reviews, and social media profiles of a business.

No one-size-fits-all approach

All social media platforms are used differently. To portray your business effectively, you must consider the user demographics of each platform, as well as what you hope to achieve by reaching that audience. This portrayal should be consistent, relevant, and engaging across the board so that people get a feel for your brand and recognise it quickly.


Spreading the word

Thanks to the internet, word of mouth travels faster than ever before. People love to use social media to make recommendations and share their experiences. If your customers are taking photos and tagging your business, or writing a positive review for others to see, this not only builds social proof and trust, it brings in new customers.

Our Seamless Process

What’s involved in social media?

When it comes to developing the voice of a brand, there is no ‘one-size-fits-all’ approach though every brand must maintain a certain standard for their business type or industry.

Here is the process we go through with each of our clients to ensure that their social media presence not only represents who they are but makes sure they stand out from the competition.

1. Initial Consultation

In our initial meetings, we work with you to explore how your business should be portrayed on social media. Our team then conducts extensive market research and develops a content strategy for each of your social media platforms. latform.

2. Finding your voice

We send you our proposed content plan for feedback and critique before we start posting. Once approved, we base the rest of our posts on this content plan.

The plan covers everything from what topics to post about, the audience we’re talking to, what works for the leaders of your industry, competitors, how we’ll communicate with your team and so much more. It is very important that we go into as much detail as possible at the beginning so that our strategy is seamless moving forward.

Your loyal customers support your business, not only because of the products and services you offer, but because of the people who provide them. It is important that the ‘behind the scenes’ of your business shines through on social media, as people love to engage with real content and real people! We’ll work on this with you and your team by actively communicating and helping each other.

3. Actively posting

We will always send you the proposed content 2-3 weeks before it is scheduled to be posted. This gives you and your team time to review, critique and approve. 

Our team can use Instagram, Facebook, Google My Business, TikTok, YouTube, Twitter, Pinterest and other relevant social media platforms to promote your business. It is important to choose the platforms that represent your business the best so that we reach your target demographic in the most effective way possible.

We monitor and reply to comments from your followers in the tone that your brand would like to use. Our team learns what works and what doesn’t very quickly via engagement and insights. 

4. Consistent reporting on results

We send you a monthly report (and updates in between), so you can see the results and insights from your social accounts. We analyse what posts were most engaging, what ones didn’t work as well, and outline our ideas to increase engagement going forward.

First Month

(Week 1+2)

Stage One Started

First Month

(Week 3+4)

Week 1-2 Quick fixes (GMB, SSL)

Month 2

Week 2-3 Basic SEO

Month 3

Week 4-7 Website Design

Month 4

Week 1-2 Quick fixes (GMB, SSL)

Month 5

Week 2-3 Basic SEO

Month 6

Week 4-7 Website Design

What’s Included:

  • Posting across each of your social platforms
  • Stories & highlights
  • Expertly designed images
  • Written content
  • Communication with your team
  • Hashtag research
  • Monthly reporting on results
  • Educational material
  • Content scheduling

Speak with Mamma

We also offer additional monthly services for content design so if you wish to update the graphics of your site for a certain offer, event or product, it’s as easy as just letting us know.

The Proof:

What our clients say

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Moyo Hair and beauty

Our team is here to help you!

Feel free to reach out to us, we’re here to educate you about online! Before we offer you any services, we try to understand your business and the current situation you’re in. Don’t worry, we’re a friendly bunch 🙂