Tempo Music School
SEO Case Study
Have a look at how we helped Rob and his team at Tempo, a music school in Dublin, boost their visibility on Google and get more new customers by developing a strong SEO strategy for their website.
The Proof
The proof is in the eating, or in this case, the listening. We drastically increased Tempo’s online reach in just a matter of months, using one of the most powerful instruments in marketing, SEO. Once we secured the trading online voucher for Rob and this fantastic school, it was quick work to increase their web traffic and brand recognition. They now rank number one on Google search for keywords such as ‘music lessons in Dublin’ and many more. Read on to see the work carried out to get this school ranking top in SEO for music schools.
Google Maps Results
We utilised Tempo Music School’s Google My Business and Google Maps accounts to their fullest potential. We added beautiful imagery and attention grabbing text so that people who find Tempo on Google are motivated to click through to their new website, or contact the school directly via Google business. This work has not only increased the Tempo Music SEO strength, it has also resulted in an increase in bookings and enquiries from their Google profile.
Where they ranked before and after Mamma
Where they ranked
before and after Mamma
- Before
- After
- baby beats Drumcondra in dublin
20th
- bodhran classes in dublin
22nd
- bodhran workshop in dublin
19th
- tenor banjo lessons in dublin
26th
- bodhran lessons dublin
21st
- online bodhran classes in ireland
38th
- bodhran classes in ireland
29th
- flute lessons in ireland
35th
- baby beats Drumcondra in dublin
1st
- bodhran classes in dublin
1st
- bodhran workshop in dublin
1st
- tenor banjo lessons in dublin
1st
- bodhran lessons dublin
1st
- online bodhran classes in ireland
1st
- bodhran classes in ireland
1st
- flute lessons in ireland
1st

What we did
- Optimised every page on the website using keywords relevant to SEO for music schools such as, ‘private music lessons in Dublin’ and ‘Music lessons in Dublin.’
- Carried out our basic SEO strategy to increase their rankings when people search on Google for keywords related to what they do.

SEO timeline
We started off by revamping the website design and functionality. Once that was done we implemented the strategy to improve Tempo’s SEO for music on Google search results for keywords related to what they offer.
Week 1-8
Website redesign
Week 8-10
Optimisation of the website with SEO
- Learned what keywords were important for Tempo Music school to target
- Every page of their website was optimised with the target keywords
- We implemented our basic SEO strategy
Results
Tempo Music School experienced consistent positive results in the months following our work
- Learned what keywords were important for Tempo Music school to target
- Every page of their website was optimised with the target keywords
- We implemented our link-building strategy
How people are finding Tempo Music on Google
Over the past 3 months, 7,834 people have found Tempo on Google because they are ranking high for keywords like “bodhran classes in Dublin,” “tenor banjo lessons in Dublin,” “flute lessons in Ireland,” and more.
Results:

Direct
People who found Tempo's business profile using their name or address
SEO
People who found the business by searching for a category, product, or service (aka target keywords)
Branded
People who searched for a brand related to their business
Results:

Direct
People who found their business profile using their name or address

SEO
People who found the business by searching for a category, product, or service (aka target keywords)

Branded
People who searched for a brand related to their business
Actions:

64 Website Visits
People have clicked to visit their website

309 Requests for Directions
People have asked for directions

1 Call
People have called directly from their Google Business profile

64
People have clicked to visit their website

309
People have asked for directions

1
People have called Tempo directly from their Google Business profile
See what they have to say
"Rory and his team are a pleasure to work with and worked closely with me to provide a site that met all of the criteria I was looking for and much more."
“Compared to the other companies we have used in the past, Mama Marketing has been far and above the best. While building my website the team at Mama Marketing has been prompt and straightforward and they handle things very efficiently and are available for any questions I have…
Click to see more reviews
We work with all types of small businesses.
See what our clients have to say
It is a pleasure to deal with Mamma Marketing team. They helped me to build a website that works for me and my Clients. Also advised on my booking system so crucial to my Massage business. They are flexible with my Marketing needs. Thank you Mamma Marketing!
Angelika Heron
Relaxing Therapies
Thomas Treacy
Treacy Decor
Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”
Find out how to use this effectively, and how we help with the whole process.
Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”
Find out how to use this effectively, and how we help with the whole process.
Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”
Find out how to use this effectively, and how we help with the whole process.
Schedule a consultation
Schedule a free consultation with a member of our team and we’ll provide lots of valuable information.