The Secret Pilates

Website Case Study

When Eva Ber, owner of Secret Pilates, approached us, her website was outdated and didn’t properly represent her brand in the way she would like. Since Eva taught a daily online class via her website it was paramount that her website sent the right message and included a login portal for her students. We first secured the 2,500€ government grant available for small Irish businesses to help cover Eva’s costs, and used it to design her a fresh new website.

Intro

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Before & after

We got to work on a complete redesign for Eva, building her a fully functional website that could be used as a virtual studio for her students, showcases her accolades and testimonials, and includes an online store where customers can purchase Eva’s workout DVD. We made sure her website was fully responsive across all devices and fully optimised for SEO; now Secret Pilates comes up in search results when people search Google for pilates classes in their area. Because of this, Eva’s website now actively finds her new customers, resulting in a significant number of new students signing up to her classes!

Website Timeline

Take a look at the steps we took to get Eva’s website looking as high quality as the service she has to offer and ranking highly in Google search results when people search for pilates classes. Since having her new website, Eva has moved all her classes to be online and has gone from teaching a small group of local students to teaching students from all over the world. Her online classes are thriving and she’s delighted; hail the wonders of a new website, optimised for SEO!

Week 1

In week one our design team created a mock-up design to present to Eva so she could see our ideas in a tangible form and give us any feedback and adjustments she’d like to make.

Week 2-3

We used Eva’s feedback to make changes to the mock-up and presented it again to Eva for approval. She approved the design and we got to work!

Week 3-5

We built the new website and optimised each page for SEO so that it would be found in Google search results. We also did our link building strategy to earn extra brownie points with Google, boosting Secret Pilates’ ranking further.

Week 5-7

The website was now ready to send to Eva on a staging website for her to review and see how her new website would look on desktop, mobile and tablet.

Week 8

Secret Pilates’ new website was made live! Now optimised for SEO, Eva’s website ranked highly in Google search results, resulting in plenty of new customers discovering her website from all over the world.

Week 1
In week one our design team created a mock-up design to present to Eva so she could see our ideas in a tangible form and give us any feedback and adjustments she’d like to make.
Week 2-3
We used Eva’s feedback to make changes to the mock-up and presented it again to Eva for approval. She approved the design and we got to work!
Week 3-5
We built the new website and optimised each page for SEO so that it would be found in Google search results. We also did our link building strategy to earn extra brownie points with Google, boosting Secret Pilates’ ranking further.
Week 5-7
The website was now ready to send to Eva on a staging website for her to review and see how her new website would look on desktop, mobile and tablet.
Week 8
Secret Pilates’ new website was made live! Now optimised for SEO, Eva’s website ranked highly in Google search results, resulting in plenty of new customers discovering her website from all over the world.
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What we did

  • We secured the TOV, a government grant available for website design for small businesses in Ireland to cover 50% of Eva’s costs
  • We designed a new website built with SEO at the forefront, ensuring it would be discoverable on Google by new customers searching for pilates classes
  • We created a member’s portal and online store so that Eva’s students could log in for their classes and have the option to purchase her workout DVD from her website.
  • We optimised Eva’s website for mobile devices, ensuring a flawless user experience across all devices.

See what they have to say

"Rory and his team are a pleasure to work with and worked closely with me to provide a site that met all of the criteria I was looking for and much more."

“Compared to the other companies we have used in the past, Mama Marketing has been far and above the best. While building my website the team at Mama Marketing has been prompt and straightforward and they handle things very efficiently and are available for any questions I have…

Rory and his team are a pleasure to work with and worked closely with me to provide a site that met all of the criteria I was looking for and much more. The end result was a website that is beautiful, organized and effective. My website has transformed the image of my business and is the key introductory point for new and potential clients. Over just a short period of time I can tell that I will be doing business with Mama Marketing for a long time and will gladly recommend them to anyone.”

See what our clients have to say

Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”

Find out how to use this effectively, and how we help with the whole process.

Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”

Find out how to use this effectively, and how we help with the whole process.

Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”

Find out how to use this effectively, and how we help with the whole process.

Schedule a consultation

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All of our clients follow the same steps and stages