Top Style

SEO Case Study

Top Style is a salon furniture and equipment supplier that caters for the whole of Ireland. Because of this, their SEO strategy had to spread nationwide, so we developed a tailored SEO for ecommerce store strategy that would get them ranking highly in Google search results across the country. Let’s take a look at how we did it.

The Proof

In just … months, Top Style went from lurking in the online shadows to ranking second on Google search results for important keywords such as ‘salon equipment in Dublin’, ‘salon fittings in Dublin’, ‘salon equipment delivery in Dublin’ ‘salon furniture in South Dublin’ and currently rank first for ‘salon fittings in Leinster’ and ‘salon equipment in Leinster’.

Google Search Results

In order to further strengthen their SEO across the web, we optimised Top Style’s Google My Business and Google Maps profiles with high quality images, SEO friendly text and more customer reviews to give the business validity. These steps alone increased their click-through rate ten fold.

Where they ranked before and after Mamma

Where they ranked
before and after Mamma

  • 16th

    Salon furniture in Dublin
  • 20th

    Salon fittings in Dublin
  • 25th

    Salon equipment in Dublin
  • 18th

    Salon chairs in Dublin
  • 22nd

    Barber shop furniture in Dublin
  • 19th

    Buy salon furniture in Dublin
  • 17th

    Buy salon equipment in Dublin
  • 48th

    Salon equipment in Ireland
  • 52nd

    Salon fittings in Ireland
  • 31st

    Salon chairs in Ireland
  • 5th

    Salon furniture in Dublin
  • 4th

    Salon fittings in Dublin
  • 1st

    Salon equipment in Dublin
  • 2nd

    Salon chairs in Dublin
  • 2nd

    Barber shop furniture in Dublin
  • 1st

    Buy salon furniture in Dublin
  • 5th

    Buy salon equipment in Dublin
  • 1st

    Salon equipment in Ireland
  • 3rd

    Salon fittings in Ireland
  • 2nd

    Salon chairs in Ireland

What we did

  • We successfully applied for the €2,500 grant from the Irish government on behalf of Top Style, covering half of their costs
  • We optimised Top Style’s Google My Business and Google Maps profiles to increase customer activity on these platforms as well as to ensure their SEO was approached from all angles
  • We optimised every page of Top Style’s website with SEO for ecommerce stores so that it would be found on Google by their ideal customers
  • We did ‘Basic SEO’ to earn points with Google and boost their ranking

SEO Timeline

Check out the timeline and steps it took to go from invisible online to ranking first on Google as a result of implementing our SEO strategies.

Week 1

Our team got to work researching the best keywords to target when it comes to SEO for ecommerce stores, tailoring our selection to obtain the best results for Top Style specifically.

Week 2-3

We began implementing these keywords into the front and back end of Top Style’s website so it could be properly read by Google. Then, we registered Top Style’s website on a number of websites with high domain authorities to earn Google’s approval.

Week 10-12

Foundations in place, we got started on advanced SEO strategies; writing SEO optimised blog posts and FAQs which we continue to do today, ensuring Top Style keep a hold of their top spot.

The Results

The results are in the Google search results! Ranking in the top three search results for their targeted keywords meant that Top Style experienced a huge increase in visitors, enquiries and sales from their website!

Week 1
Our team got to work researching the best keywords to target when it comes to SEO for ecommerce stores, tailoring our selection to obtain the best results for Top Style specifically.
Week 2-3
We began implementing these keywords into the front and back end of Top Style’s website so it could be properly read by Google. Then, we registered Top Style’s website on a number of websites with high domain authorities to earn Google’s approval.
Week 10-12
Foundations in place, we got started on advanced SEO strategies; writing SEO optimised blog posts and FAQs which we continue to do today, ensuring Top Style keep a hold of their top spot.
The Results
The results are in the Google search results! Ranking in the top three search results for their targeted keywords meant that Top Style experienced a huge increase in visitors, enquiries and sales from their website!
Previous
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The Next Steps

The next steps for Top Style were to work on a social media strategy to build trust amongst their customers and broaden their online reach even further. You can check out their social media case study, here!

Over the past 3 months, 2,763 people have found Top Style on Google because they are ranking highly for keywords such as ‘salon equipment delivery in Dublin’, ‘salon equipment in Ireland, ‘salon equipment in Leinster, amongst others! This is the result of SEO!

How people are finding Top Style on Google

Over the past 3 months, 3,322 people have found Top Style on Google because they are ranking high for keywords like “Salon equipment delivery in Dublin,” “Salon equipment in Ireland,” “Salon equipment in Leinster” and more!

Results:

SEO

People who found Top Style using SEO terms they targeted

Direct

People who found Top Style business profile using your name or address

Branded

Top Style was found when people searched for a brand related to your business

Results:

SEO

People who found Top Style using SEO terms they targeted

Direct

People who found their business profile using your name or address

Branded

Top Style was found when people searched for a brand related to your business

Actions:

547K Website Visits

People who accessed Conway’s website through Google Maps

346K Photo Views

People who viewed the photos on Conway’s Google Business profile

586 Calls

People who called Conway directly from Google

547K

People have clicked to visit Conway's website

346K

People have viewed the photos on their Google Business profile

586

People have called Conway directly from their Google Business profile

See what our clients have to say

Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”

Find out how to use this effectively, and how we help with the whole process.

Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”

Find out how to use this effectively, and how we help with the whole process.

Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”

Find out how to use this effectively, and how we help with the whole process.

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