Top Style

SEO Case Study

Top Style, a salon equipment supplier caters to the whole of Ireland so it was paramount that their SEO strategy reach their entire audience. To do this we tailored a strategy that targeted keywords across all of their areas for the most popular search terms within those locations. Now, Top Style is found across Google search in the whole of Ireland specifically, Dublin, South Dublin and Leinster.

The Proof

Nan and Zara have built a fantastic business that caters to all salon needs so it was vital that their website be found by their customers so much so that their competitors took note. We brought Top Styles SEO from the depths of Google search to ranking highly for their key search terms such as “Salon equipment in Dublin,” “Salon furniture in south Dublin,” and many more.

Google Search Results

To strengthen their SEO even further we made full use of their Google business and Google maps accounts. By uploading relevant information and high quality graphics, we transformed their profiles and increased their click through rate ten-fold.

Where they ranked before and after Mamma

Where they ranked
before and after Mamma

  • 12th

    Salon furniture in Dublin
  • 18th

    Salon fittings in Dublin
  • 8th

    Salon equipment in south Dublin
  • 13th

    Salon equipment in Leinster
  • 33rd

    Salon fittings in Ireland
  • 51st

    Salon fittings in east of Ireland
  • 5th

    Salon furniture in Dublin
  • 4th

    Salon fittings in Dublin
  • 3rd

    Salon equipment in south Dublin
  • 3rd

    Salon equipment in Leinster
  • 3rd

    Salon fittings in Ireland
  • 3rd

    Salon fittings in east of Ireland

What we did

  • We secured the €2,500 trading online voucher for the work to be carried out 
  • Optimised every page on their website with keywords related to what they do best and for what their target demographic are searching 
  • Implemented our basic SEO strategy, listing Top Style’s website on several high authority platforms, improving their Google rankings.

SEO Timeline

We ensured Top Style’s brand was all over Google for their relevant keywords. See how we did it and how long it took below.

Week 8-10

SEO Optimisation

  1. Identified what keywords they needed to be found for
  2. Optimised the website with those target keywords
  3. Put our basic SEO strategy into action

Results

Thanks to the combination of their new website and powerful SEO strategy, Top Style noticed a huge increase in traffic and custom in the months that followed.

Week 8-10

SEO Optimisation

  • Identified what keywords they needed to be found for
  • Optimised the website with those target keywords
  • Put our link-building strategy into action
Results
Thanks to the combination of their new website and powerful SEO strategy, Top Style noticed a huge increase in traffic and custom in the months that followed.
Previous
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How people are finding Top Style on Google

Over the past 3 months, 3,322 people have found Top Style on Google because they are ranking high for keywords like “Salon equipment delivery in Dublin,” “Salon equipment in Ireland,” “Salon equipment in Leinster” and more!

Results:

SEO

People who found Top Style using SEO terms they targeted

Direct

People who found Top Style business profile using your name or address

Branded

Top Style was found when people searched for a brand related to your business

Results:

SEO

People who found Top Style using SEO terms they targeted

Direct

People who found their business profile using your name or address

Branded

Top Style was found when people searched for a brand related to your business

Actions:

547K Website Visits

People who accessed Conway’s website through Google Maps

346K Photo Views

People who viewed the photos on Conway’s Google Business profile

586 Calls

People who called Conway directly from Google

547K

People have clicked to visit Conway's website

346K

People have viewed the photos on their Google Business profile

586

People have called Conway directly from their Google Business profile

See what our clients have to say

Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”

Find out how to use this effectively, and how we help with the whole process.

Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”

Find out how to use this effectively, and how we help with the whole process.

Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”

Find out how to use this effectively, and how we help with the whole process.

Schedule a consultation

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Phone Call

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Zoom call

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All of our clients follow the same steps and stages