Top Style
SEO Case Study
Top Style is a salon furniture and equipment supplier that caters for the whole of Ireland. Because of this, their SEO strategy had to spread nationwide, so we developed a tailored SEO for ecommerce store strategy that would get them ranking highly in Google search results across the country. Let’s take a look at how we did it.
The Proof
In just 3 months, Top Style went from lurking in the online shadows to ranking second on Google search results for important keywords such as ‘salon equipment in Dublin’, ‘salon fittings in Dublin’, ‘salon equipment delivery in Dublin’ ‘salon furniture in South Dublin’ and currently rank first for ‘salon fittings in Leinster’ and ‘salon equipment in Leinster’.
Google Search Results
In order to further strengthen their SEO across the web, we optimised Top Style’s Google My Business and Google Maps profiles with high quality images, SEO friendly text and more customer reviews to give the business validity. These steps alone increased their click-through rate ten fold.
Where they ranked before and after Mamma
Where they ranked
before and after Mamma
- Salon furniture in Dublin
- Salon fittings in Dublin
- Salon equipment in Dublin
- Salon chairs in Dublin
- Barber shop furniture in Dublin
- Buy salon furniture in Dublin
- Buy salon equipment in Dublin
- Salon equipment in Ireland
- Salon fittings in Ireland
- Salon chairs in Ireland
- Salon furniture in Dublin
- Salon fittings in Dublin
- Salon equipment in Dublin
- Salon chairs in Dublin
- Barber shop furniture in Dublin
- Buy salon furniture in Dublin
- Buy salon equipment in Dublin
- Salon equipment in Ireland
- Salon fittings in Ireland
- Salon chairs in Ireland
Google Search Results
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What we did
- We successfully applied for the €2,500 grant from the Irish government on behalf of Top Style, covering half of their costs
- We optimised Top Style’s Google My Business and Google Maps profiles to increase customer activity on these platforms as well as to ensure their SEO was approached from all angles
- We optimised every page of Top Style’s website with SEO for ecommerce stores so that it would be found on Google by their ideal customers
- We did ‘Basic SEO’ to earn points with Google and boost their ranking
SEO Timeline
Check out the timeline and steps it took to go from invisible online to ranking first on Google as a result of implementing our SEO strategies.
Week 1
Our team got to work researching the best keywords to target when it comes to SEO for ecommerce stores, tailoring our selection to obtain the best results for Top Style specifically.
Week 2-3
We began implementing these keywords into the front and back end of Top Style’s website so it could be properly read by Google. Then, we registered Top Style’s website on a number of websites with high domain authorities to earn Google’s approval.
Week 10-12
Foundations in place, we got started on advanced SEO strategies; writing SEO optimised blog posts and FAQs which we continue to do today, ensuring Top Style keep a hold of their top spot.
The Results
The results are in the Google search results! Ranking in the top three search results for their targeted keywords meant that Top Style experienced a huge increase in visitors, enquiries and sales from their website!
The Next Steps
The next steps for Top Style were to work on a social media strategy to build trust amongst their customers and broaden their online reach even further. You can check out their social media case study, here!
Over the past 3 months, 2,763 people have found Top Style on Google because they are ranking highly for keywords such as ‘salon equipment delivery in Dublin’, ‘salon equipment in Ireland, ‘salon equipment in Leinster, amongst others! This is the result of SEO!
How people are finding Top Style on Google
Over the past 3 months, 3,322 people have found Top Style on Google because they are ranking high for keywords like “Salon equipment delivery in Dublin,” “Salon equipment in Ireland,” “Salon equipment in Leinster” and more!
Results:
SEO
People who found Top Style using SEO terms they targeted
Direct
People who found Top Style business profile using your name or address
Branded
Top Style was found when people searched for a brand related to your business
Results:
SEO
People who found Top Style using SEO terms they targeted
Direct
People who found their business profile using your name or address
Branded
Top Style was found when people searched for a brand related to your business
Actions:
547K Website Visits
People who accessed Conway’s website through Google Maps
346K Photo Views
People who viewed the photos on Conway’s Google Business profile
586 Calls
People who called Conway directly from Google
547K
People have clicked to visit Conway's website
346K
People have viewed the photos on their Google Business profile
586
People have called Conway directly from their Google Business profile
See what our clients have to say
It is a pleasure to deal with Mamma Marketing team. They helped me to build a website that works for me and my Clients. Also advised on my booking system so crucial to my Massage business. They are flexible with my Marketing needs. Thank you Mamma Marketing!
Angelika Heron
Relaxing Therapies
Thomas Treacy
Treacy Decor
Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”
Find out how to use this effectively, and how we help with the whole process.
Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”
Find out how to use this effectively, and how we help with the whole process.
Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”
Find out how to use this effectively, and how we help with the whole process.
Schedule a consultation
Schedule a free consultation with a member of our team and we’ll provide lots of valuable information.
