Top Style
We pulled out all the marketing stops to get Top Style to the top of everyone’s list when it comes to sourcing quality salon equipment.
Overview
To get things rolling we began with designing a brand new website with an online store, consultation forum, brochure tool, and more. We then optimised the whole site with the best SEO practices and implemented our SEO strategy across the web ensuring they ranked highly on Google for their target keywords. To complete the trifecta we then rolled out a social media strategy to launch their new site, promote their products and bring in new customers.
Website
We completely redesigned a tired website that wasn’t getting much traffic into a selling machine. With expert design and quality products on offer, Top Style saw a huge increase in sales after the website launch.
Their New Website
Website Timeline
As well as completely overhauling the website we ensured that the design was built with all the required SEO features. We also incorporated a blog, targeting all of the necessary keywords for their industry.
Week 1
Designed and sent the new website spec for approval.
Week 2
Started building their new website
Week 8-10
Finished building the new site and integrated features such as the online shop, brochure and quote functions, and consultation tool.
Results
Fully optimised their website for SEO and implemented our basic SEO strategy to increase their Google ranking
see more on their SEO here.
SEO
We optimised the Top Style website with all relevant keywords and implemented our basic SEO strategy. Once lost in the later pages of Google search, Top Style flew up the rankings for keywords such as “Salon equipment in Dublin,” “Salon furniture in south Dublin,” and many more.
Where they ranked before and after Mamma
- Salon furniture in Dublin
- Salon fittings in Dublin
- Salon equipment in Dublin
- Salon chairs in Dublin
- Barber shop furniture in Dublin
- Buy salon furniture in Dublin
- Buy salon equipment in Dublin
- Salon equipment in Ireland
- Salon fittings in Ireland
- Salon chairs in Ireland
- Salon furniture in Dublin
- Salon fittings in Dublin
- Salon equipment in Dublin
- Salon chairs in Dublin
- Barber shop furniture in Dublin
- Buy salon furniture in Dublin
- Buy salon equipment in Dublin
- Salon equipment in Ireland
- Salon fittings in Ireland
- Salon chairs in Ireland
How did we do it?
Our SEO wizards got to work researching Top Style’s target demographic and the keywords most relevant to them and what they sell. We then ensured these keywords were placed throughout the whole website and wrote blogs that included them. After this, we rolled out our basic SEO strategy, registering Top Style on high authority sites across the web, strengthening their SEO even further.
We ensured Top Style’s brand was all over Google for their relevant keywords. See how we did it and how long it took below.
Week 9-10
SEO Optimisation
- Identified what keywords they needed to be found for
- Optimised the website with those target keywords
- Put our basic SEO strategy into action
Results
Thanks to the combination of their new website and powerful SEO strategy, Top Style noticed a huge increase in traffic and custom in the months that followed.
Step 1
We got to know Damian, Barry and their team
Step 2
We brought our shared vision to life by creating a content plan for social media
Step 3
Planned 50+ posts to ensure quality and variety
Step 4
Posted all content and monitored the results
See what our clients have to say
It is a pleasure to deal with Mamma Marketing team. They helped me to build a website that works for me and my Clients. Also advised on my booking system so crucial to my Massage business. They are flexible with my Marketing needs. Thank you Mamma Marketing!
Angelika Heron
Relaxing Therapies
Thomas Treacy
Treacy Decor
Schedule a consultation
Schedule a free consultation with a member of our team and we’ll provide lots of valuable information.
Not ready for a consultation?
Start with our team doing a completely free report of your online presence vs your local competitors
Social Media
We assessed their old social presence and created a custom plan that ensured their brand was showcased at the highest level. Our design team consulted with Top Style, working to elevate their brand identity whilst also upselling their key products. We then developed a posting strategy which included hashtags and the best times to post.
Instagram feed