What is the Trading Online Voucher?

The Trading Online Voucher is a grant offered by the Local Enterprise Office that is specifically designed to help small businesses in Ireland reduce their marketing costs. With this grant, you can claim 50% off your marketing costs – up to €2,500 – as well as training and professional advice. And the best part? You can use it twice per business!


Have you already used the TOV twice?

Check out these other grants that you could be eligible for.

What Can the Trading Online Voucher Be Used for?

This grant can be used to fund any marketing efforts that aim to create an online presence that will consistently generate a return for your business.

  • Creation of a digital marketing strategy tailored to your business
  • Professional marketing advice and training
  • Creation (or upgrade) of your website
  • Implementation of online payments and bookings
  • Purchase of internet software
  • Creation of a mobile app
    Online advertising (limited to 30% of your approved budget)
  • Professional photography & videography (up to 80% of your approved budget)
  • Discuss your needs, get marketing advice and free training sessions by the experts
  • Create and implement a digital marketing strategy tailored to your niche
  • Build strategically from scratch or upgrade your current e-commerce website
  • Set up user-friendly online payments and up-to-date booking systems
    Get professional photos & videos using 80% of your TOV budget
  • Buy software & develop a mobile app to facilitate sales & engage users
  • Advertise online and gain visibility using 30% of your budget
  • Learn how to run your online business effectively to boost profits continuously

We Make The Process Seamless For You

We understand that the application process for the Trading Online Voucher can seem daunting for busy business owners. That’s why we offer to assist you from start to finish, making the process as smooth and effortless as possible.

Simplify the Trading Online Voucher process With Our Help
Book a Free Consultation

In a quick zoom meeting we will advise you on what government grants are the best fit for your business needs, bring you through our tried and tested process, and show you results of clients we’ve helped with different grants over the past 12 months.

Schedule a quick 10-15 minute phone call

Schedule a 20-30 minute zoom meeting

How We Helped Other Businesses With The TOV

At Mamma Marketing, we are proud to have supported over 170 businesses in their pursuit of digital growth through the Trading Online Voucher. Our comprehensive approach, from initial consultation to final implementation, ensures a smooth and stress-free process for our clients. We take the hassle out of the process and are dedicated to helping our clients achieve their goals. To see just how we have helped businesses like yours, check out our case studies and see the results for yourself.

Is Your Business Eligible for the Trading Online Voucher?

The Trading Online Voucher is available to businesses that fit certain criteria, ensuring the grant goes to those who can benefit the most. To be eligible, your business must have:

  • Less than 10 full-time employees (equivalent to 20 part-time employees)
  • Annual revenue of less than €2 million
  • A minimum trading history of 6 months

**Just a heads up, having a combination of full-time and part-time employees does not exclude you from being eligible for the grant. If you have 8 part-time and 4 full-time employees, you’re still eligible because 1 part-time employee counts as 0.5.

Unlock the full potential of the Trading Online Voucher program with Mamma Marketing

How Do You Get Reimbursed?

When it comes to reimbursement, the Local Enterprise Office requires that you pay the full amount of your marketing expenses up front, but they will then reimburse you for up to €2,500. To make this process more manageable, the reimbursement can be made in instalments over a period of six months.

NOTE: If your marketing costs come to €3,000, the government will cover €1,500, and if your bill is €5,000 ex. VAT, they'll cover €2,500. Note, however, that if your bill goes over €5,000, funding will still be capped at €2,500.

How is the Budget Allocated?

One of the main benefits of this grant is that it allows small businesses in Ireland to allocate a significant portion of their marketing budget to various activities, such as advertising, photography, and other marketing initiatives. Up to 80% of the total amount, excluding VAT, can be allocated to marketing, while up to 30% can be allocated to advertising, and up to 80% can be allocated to photography.

  • Marketing: up to 80% of the total amount (ex. VAT)
  • Advertising: up to 30% of the total amount (ex. VAT)
  • Photography: up to 80% of the total amount (ex. VAT)

Can You Apply For a Second TOV?

Absolutely! You can apply for a second (and final) voucher after you've submitted your documents for the first one. If you are not satisfied with your first provider, feel free to switch. And if you have a second business, you can use the voucher twice for that business as well!

If you’ve already applied for a second time, check out these other grants you could be eligible for.

Get started with a free consultation

Let us help you navigate the Trading Online Voucher program with ease. During our complimentary consultation, we’ll share success stories from other businesses we’ve assisted and provide you with a personalised plan and cost estimate. Get in touch with us today to get started!

Schedule a quick 10-15 minute phone call

Schedule a 20-30 minute zoom meeting

Our Team

Below is our marketing team that works together on SEO and other marketing strategies for our client.

What is the Trading Online Voucher?

The Trading Online Voucher is a grant offered by the Local Enterprise Office that is specifically designed to help small businesses in Ireland reduce their marketing costs. With this grant, you can claim 50% off your marketing costs – up to €2,500 – as well as training and professional advice. And the best part? You can use it twice per business!

Have you already used the TOV twice?
Check out these other grants that you could be eligible for.

What Can the Trading Online Voucher Be Used for?

This grant can be used to fund any marketing efforts that aim to create an online presence that will consistently generate a return for your business.

  • Creation of a digital marketing strategy tailored to your business
  • Professional marketing advice and training
  • Creation (or upgrade) of your website
  • Implementation of online payments and bookings
  • Purchase of internet software
  • Creation of a mobile app
    Online advertising (limited to 30% of your approved budget)
  • Professional photography & videography (up to 80% of your approved budget)
  • Discuss your needs, get marketing advice and free training sessions by the experts
  • Create and implement a digital marketing strategy tailored to your niche
  • Build strategically from scratch or upgrade your current e-commerce website
  • Set up user-friendly online payments and up-to-date booking systems
    Get professional photos & videos using 80% of your TOV budget
  • Buy software & develop a mobile app to facilitate sales & engage users
  • Advertise online and gain visibility using 30% of your budget
  • Learn how to run your online business effectively to boost profits continuously

We Make The Process Seamless For You

We understand that the application process for the Trading Online Voucher can seem daunting for busy business owners. That’s why we offer to assist you from start to finish, making the process as smooth and effortless as possible. Click below to discover the step-by-step guide to the application process and how we can help simplify it for you.

Simplify the Trading Online Voucher process With Our Help
Book a Free Consultation

In a quick zoom meeting we will advise you on what government grants are the best fit for your business needs, bring you through our tried and tested process, and show you results of clients we’ve helped with different grants over the past 12 months.

Schedule a quick 10-15 minute phone call

Schedule a 20-30 minute zoom meeting

How We Helped Other Businesses With The TOV

At Mamma Marketing, we are proud to have supported over 170 businesses in their pursuit of digital growth through the Trading Online Voucher. Our comprehensive approach, from initial consultation to final implementation, ensures a smooth and stress-free process for our clients. We take the hassle out of the process and are dedicated to helping our clients achieve their goals. To see just how we have helped businesses like yours, check out our case studies and see the results for yourself.

Is Your Business Eligible for the Trading Online Voucher?

The Trading Online Voucher is available to businesses that fit certain criteria, ensuring the grant goes to those who can benefit the most. To be eligible, your business must have:

  • Less than 10 full-time employees (equivalent to 20 part-time employees)
  • Annual revenue of less than €2 million
  • A minimum trading history of 6 months

**Just a heads up, having a combination of full-time and part-time employees does not exclude you from being eligible for the grant. If you have 8 part-time and 4 full-time employees, you’re still eligible because 1 part-time employee counts as 0.5.

Unlock the full potential of the Trading Online Voucher program with Mamma Marketing

How Do You Get Reimbursed?

When it comes to reimbursement, the Local Enterprise Office requires that you pay the full amount of your marketing expenses up front, but they will then reimburse you for up to €2,500. To make this process more manageable, the reimbursement can be made in instalments over a period of six months.

NOTE: If your marketing costs come to €3,000, the government will cover €1,500, and if your bill is €5,000 ex. VAT, they'll cover €2,500. Note, however, that if your bill goes over €5,000, funding will still be capped at €2,500.

How is the Budget Allocated?

One of the main benefits of this grant is that it allows small businesses in Ireland to allocate a significant portion of their marketing budget to various activities, such as advertising, photography, and other marketing initiatives. Up to 80% of the total amount, excluding VAT, can be allocated to marketing, while up to 30% can be allocated to advertising, and up to 80% can be allocated to photography.

  • Marketing: up to 80% of the total amount (ex. VAT)
  • Advertising: up to 30% of the total amount (ex. VAT)
  • Photography: up to 80% of the total amount (ex. VAT)

Can You Apply For a Second TOV?

Absolutely! You can apply for a second (and final) voucher after you've submitted your documents for the first one. If you're not satisfied with your first provider, feel free to switch. And if you have a second business, you can use the voucher twice for that business as well!

If you’ve already applied for a second time, check out these other grants you could be eligible for.

Get started with a free consultation

Let us help you navigate the Trading Online Voucher program with ease. During our complimentary consultation, we’ll share success stories from other businesses we’ve assisted and provide you with a personalised plan and cost estimate. Get in touch with us today to get started!

Schedule a quick 10-15 minute phone call

Schedule a 20-30 minute zoom meeting

Our Team

Below is our marketing team that works together on SEO and other marketing strategies for our client.