Treacy Decor

SEO Case Study

Treacy Decor’s online presence needed more than just a lick of paint! Read on to find out how we implemented home decor seo services to transform their website; going from nowhere to be seen on Google to soaring to the top spot for their targeted keywords.

The Proof

Treacy Decor came to us seeking help with getting their website found on Google. When we met, their website was nowhere to be found online, ranking below 40th for all their keywords. We got to work on fixing that starting with the all important Stage One, SEO basics, using the first government grant we secured for them. Treacy Decor saw such great results from Stage One they decided to go ahead and apply for a second grant to help cover the costs of Stage Two as well. This meant we were able to keep building on the groundwork created in Stage One, working on advanced SEO strategies to

Google Search Results

Since Treacy Decor is a physical store, we knew that Google Maps would be just as important to have fully optimised as Google Search. We made sure all their information was up to date and our team of writers added SEO friendly text to help further with their discoverability online.

We added a mixture of high quality images that demonstrated the products they sold and images of the staff and store itself, giving new customers a well-rounded idea of what to expect when heading to their store. The more information people have, the more trust in the store is built, making them much more likely to go ahead and make the trip.

 

Where they ranked before and after Mamma

Where they ranked
before and after Mamma

  • below 40th

    frenchic lazy range paint Connacht
  • below 40th

    frenchic original artisan range paint Connacht
  • below 40th

    frenchic paint brushes Connacht
  • below 40th

    frenchic paint stockists Connacht
  • below 40th

    frenchic al fresco paint Connacht
  • below 40th

    frenchic original artisan range paint Ireland
  • below 40th

    paint and wallpaper shop Connacht
  • below 40th

    frenchic original artisan range paint
  • below 40th

    frenchic al fresco paint Ireland
  • 1st

    frenchic lazy range paint Connacht
  • 2nd

    frenchic original artisan range paint Connacht
  • 2nd

    frenchic paint brushes Connacht
  • 3rd

    frenchic paint stockists Connacht
  • 3rd

    frenchic al fresco paint Connacht
  • 4th

    frenchic original artisan range paint Ireland
  • 4th

    paint and wallpaper shop Connacht
  • 16th

    frenchic original artisan range paint
  • 19th

    frenchic al fresco paint Ireland

What we did

Before anything else, we helped Treacy Decor secure their second TOV (Trading Online Voucher). They’d had such success using their first TOV working on Stage One with us, they decided to go ahead with applying for the second in order to get started on Stage Two. Stage Two is where we really get down to the nitty gritty of SEO and start work on advanced SEO strategies that’ll keep Treacy Decor ranking highly over time.

SEO Timeline

We made sure Treacy Decor’s website was built with SEO at its core from the start by optimising each and every page with keywords on-page and off-page. We then registered their website on many other high authority websites in order to improve their domain authority and ranking as a result.

Once these basics had been done we could move onto our advanced home decor seo services that would have them ranking highly and staying there. Let’s take a look at the process:

Week 1

Our team got to work on the all-important keyword research that all SEO work starts with, carefully selecting the keywords that would be most effective in getting them found online.

Week 2-3

We implemented these carefully selected keywords on the front and back end of every page of Chez Louis’ website, ensuring their website could be properly read by Google. We then moved on to ‘Basic SEO’ which involves registering their website on many other websites with a high domain authority so that Google would consider their website an important one worthy of ranking highly. These steps already saw a significant improvement in Treacy Decor’s Google ranking and created the base we needed to be able to build advanced SEO strategies from in Stage Two.

Week 10-12

We cracked on with Stage Two; our team of writers created interesting and informative, SEO friendly blog posts in order to keep Treacy Decor’s website considered recent and relevant by Google, who in turn continued to rank their website highly.

The results

After working on our tailored home decor seo services, Treacy Decor shot to the top spot on Google for their targeted keywords, and stayed there. They now rank in the top three for keywords such as ‘frenchic paint brushes’ and ‘paint and wallpaper shop’.

The next steps

The next steps for Treacy Decor would be to get working on a social media strategy and content plan to link all their online platforms together to present a consistent online presence for their store across the web.

Week 1
Our team got to work on the all-important keyword research that all SEO work starts with, carefully selecting the keywords that would be most effective in getting them found online.
Week 2-3
We implemented these carefully selected keywords on the front and back end of every page of Chez Louis’ website, ensuring their website could be properly read by Google. We then moved on to ‘Basic SEO’ which involves registering their website on many other websites with a high domain authority so that Google would consider their website an important one worthy of ranking highly. These steps already saw a significant improvement in Treacy Decor’s Google ranking and created the base we needed to be able to build advanced SEO strategies from in Stage Two.
Week 10-12
We cracked on with Stage Two; our team of writers created interesting and informative, SEO friendly blog posts in order to keep Treacy Decor’s website considered recent and relevant by Google, who in turn continued to rank their website highly.
The results
After working on our tailored home decor seo services, Treacy Decor shot to the top spot on Google for their targeted keywords, and stayed there. They now rank in the top three for keywords such as ‘frenchic paint brushes’ and ‘paint and wallpaper shop’.
The next steps
The next steps for Treacy Decor would be to get working on a social media strategy and content plan to link all their online platforms together to present a consistent online presence for their store across the web.
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How people are finding Treacy Decor on Google

Over the past 3 months, 8,810 people have found Treacy Decor on Google because they are ranking high for keywords like “dulux colours in Ireland”,  “wallpaper store in Ireland”,  “home decor store in Ireland” and more! This strategy is called SEO!

 

Results:

SEO

People who found Treacy Decor using SEO terms they targeted

Direct

People who found Treacy Decor's business profile using your name or address

Branded

Treacy Decor was found when people searched for a brand related to your business

Results:

SEO

People who found Treacy Decor using SEO terms they targeted

Direct

People who found their business profile using your name or address

Branded

Treacy Decor was found when people searched for a brand related to your business

Actions:

547K Website Visits

People who accessed Treacy’s website through Google Maps

 

346K Photo Views

People who viewed the photos on Treacy’s Google Business profile

586 Calls

People who called Treacy directly from Google

547K

People have clicked to visit Treacy's website

346K

People have viewed the photos on their Google Business profile

586

People have called Treacy directly from their Google Business profile

See what Thomas has to say

“Began our journey with mamma marketing this time last year through a local enterprise grant. All have been extremely helpful with drafting up new ideas, blogs, e-commerce strategies and many other behind the scenes material that comes with building a grade A website. Thanks to Rory, John and all the mamma marketing team.”

Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”

Find out how to use this effectively, and how we help with the whole process.

Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”

Find out how to use this effectively, and how we help with the whole process.

Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”

Find out how to use this effectively, and how we help with the whole process.

Schedule a consultation

Schedule a free consultation with a member of our team and we’ll provide lots of valuable information.

Phone Call

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Zoom call

Schedule a 20-30 minute zoom meeting

All of our clients follow the same steps and stages