Treacy Decor
SEO Case Study
Treacy Decor’s online presence needed more than just a lick of paint! Read on to find out how we implemented home decor SEO services to transform their website; going from nowhere to be seen on Google to soaring to the top spot for their targeted keywords.
The Proof
Treacy Decor came to us seeking help with getting their website found on Google. When we met, their website was nowhere to be found online, ranking below 40th for all their keywords. We got to work on fixing that starting with the all important Stage One, SEO basics, using the Trading Online Voucher (TOV), a government grant dedicated to small businesses, we secured for them.
Treacy Decor saw such great results from Stage One they decided to go ahead and apply for a second grant to help cover the costs of Stage Two as well. This meant we were able to keep building on the groundwork created in Stage One, working on advanced SEO strategies to
Google Search Results
Since Treacy Decor is a physical store, we knew that Google Maps would be just as important to have fully optimised as Google Search. We made sure all their information was up to date and our team of writers added SEO friendly text to help further with their discoverability online.
We added a mixture of high quality images that demonstrated the products they sold and images of the staff and store itself, giving new customers a well-rounded idea of what to expect when heading to their store. The more information people have, the more trust in the store is built, making them much more likely to go ahead and make the trip.
Where they ranked before and after Mamma
Where they ranked
before and after Mamma
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frenchic lazy range paint Connacht
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frenchic original artisan range paint Connacht
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frenchic paint brushes Connacht
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frenchic paint stockists Connacht
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frenchic al fresco paint Connacht
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frenchic original artisan range paint Ireland
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paint and wallpaper shop Connacht
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frenchic original artisan range paint
-
frenchic al fresco paint Ireland
-
frenchic lazy range paint Connacht
-
frenchic original artisan range paint Connacht
-
frenchic paint brushes Connacht
-
frenchic paint stockists Connacht
-
frenchic al fresco paint Connacht
-
frenchic original artisan range paint Ireland
-
paint and wallpaper shop Connacht
-
frenchic original artisan range paint
-
frenchic al fresco paint Ireland
What we did
- We helped Treacy Decor secure their second Trading Online Voucher, available to small businesses in Ireland to cover half their marketing costs
- We optimised their Google Business account & Google Maps profiles for a seamless online presence across the web
- We optimised their new website with keywords on the front and back end, allowing it to be properly read by Google
- We implemented out link building strategy to earn brownie points with Google and boost their Google ranking even more
SEO Timeline
We made sure Treacy Decor’s website was built with SEO at its core from the start by optimising each and every page with keywords on-page (the parts people can see) and off-page (the part people can’t see). We then registered their website on many other high authority websites in order to improve their domain authority and ranking as a result.
They’d had such success using their first TOV working on Stage One with us, they decided to go ahead with applying for the second in order to get started on Stage Two. This is where we really get down to the nitty gritty of SEO and start work on advanced home decor SEO services that’ll keep Treacy Decor ranking highly over time.
Week 1
Our team got to work on the all-important keyword research that all SEO work starts with, carefully selecting the keywords that would be most effective in getting them found online.
Week 2-3
We implemented these carefully selected keywords on the front and back end of Treacy Decor’s website, ensuring their website could be properly read by Google & completed ‘Basic SEO’.
The results
After working on our tailored home decor SEO services, Treacy Decor shot to the top spot on Google for their targeted keywords such as ‘frenchic paint brushes’ and ‘paint and wallpaper shop’, and stayed there!
The next steps
The next steps for Treacy Decor would be to get working on a social media strategy and content plan to link all their online platforms together in order to present a consistent online presence for their store across the web.
How people are finding Treacy Decor on Google
Over the past 3 months, 6,495 people have found Treacy Decor on Google because they are ranking highly for keywords such as ‘dulux colours in Ireland’, ‘wallpaper store in Ireland’, ‘home decor store in Ireland’, and more! This strategy is called SEO!
Results:
SEO
People who found Treacy Decor using SEO terms they targeted
Direct
People who found Treacy Decor's business profile using your name or address
Branded
Treacy Decor was found when people searched for a brand related to your business
Results:
SEO
People who found Treacy Decor using SEO terms they targeted
Direct
People who found their business profile using your name or address
Branded
Treacy Decor was found when people searched for a brand related to your business
Actions:
547K Website Visits
People who accessed Treacy’s website through Google Maps
346K Photo Views
People who viewed the photos on Treacy’s Google Business profile
586 Calls
People who called Treacy directly from Google
547K
People have clicked to visit Treacy's website
346K
People have viewed the photos on their Google Business profile
586
People have called Treacy directly from their Google Business profile
See what Thomas has to say
“Began our journey with mamma marketing this time last year through a local enterprise grant. All have been extremely helpful with drafting up new ideas, blogs, e-commerce strategies and many other behind the scenes material that comes with building a grade A website. Thanks to Rory, John and all the mamma marketing team.”
Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”
Find out how to use this effectively, and how we help with the whole process.
Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”
Find out how to use this effectively, and how we help with the whole process.
Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”
Find out how to use this effectively, and how we help with the whole process.
Schedule a consultation
Schedule a free consultation with a member of our team and we’ll provide lots of valuable information.
