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What are the basics of SEO for a small business

3 Of The Best Seo Basics For A Small Business

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First, Why is SEO important? A question that pops out mostly of the business owner’s mind. 

It’s true, SEO is important for any business that wishes to compete online but, with all that is expected by online consumers, how are small businesses meant to keep up? Having no SEO is like turning all the lights off in your home on Halloween and still expecting people to knock on your door. Chances are, a couple might but, the house that has all of their lights on and decorations out front well, they’re probably going to get most of the traffic, and that’s what great SEO is like. It’s the business that stands out, pulls people in and provides a great experience. 

No matter your enthusiasm for SEO, you need to put in some effort to reap the reward for your business. So here are the 3 best SEO basics for any small business.

1. Add Keywords To Your Website

Optimise your website for keywords related to what your business offers, and you’re off to a good start. What does this mean? Basically, you build in common Google search terms for your business type into the written content of your website. Our client Moyo, a hair salon in Dublin, saw a 20% increase in customers in just a few months after optimising their SEO.

When you tune-up your website’s SEO, it is important to consider both the frontend, what people see and read when they access your website, and the backend, the SEO that people can’t see. The unseen SEO is where things can get a bit more technical i.e. metadata, site mapping and alt text. It is advisable that you seek a professional service for this; however, there are free SEO plugins such as Yoast that can assist you in optimising your site.

If you’re wondering what a plugin is, save yourself some time and money and get your SEO set up by someone who specialises in small business SEO.These tasks only need to be done once, the rest is upkeep and can be checked as little as quarterly. 

2. Link Building For SEO

Another very effective and free way to enhance your website’s SEO is link building. Link building means registering your business on high-authority sites, such as directories like Yellow pages and review websites like Yelp. Why does this help? Basically, if Google notices that your website is registered on other trusted platforms, it will increase your ranking due to the quality of the sites you are listed on.

This is a great way to bring in more traffic, increase visibility and create brand authority. If done well, you will see a positive impact to your SEO in a matter of months.

If you want to know more about link building or receive a free SEO report for your business, you can fill out this quick form and we will get right back to you.

Create An FAQ Section For Your Website

Small business search engine marketing is both an internal and external exercise meaning SEO can be optimised both on your website and across the internet, drawing consumers to you. Creating a frequently asked questions (FAQ) section for your website is a very clever move as it allows you to build it according to the most popular keywords and search terms that your consumers are searching for.

When consumers ask a question on Google, relevant to your FAQ, your answer will then appear in the “people also ask” section of Google search. Because your FAQs are written in a way people actually type in the search, your answer is much more likely to be clicked, bringing people straight to your website. The answer must be clicked to be fully read so really, you’re only losing out if you don’t do this.

These small business SEO tips are a sure way to get started in creating the best SEO for your business. Now, there are more advanced methods and don’t get us wrong, you may need to seek professional assistance to get your site ranking at the top of Google search results but this is a great place to start. When you see the effect this has on your business then you will not even question if advanced SEO is a worthy investment, you’ll see it for yourself.

Want to see how we can help bring your SEO to the next level and get your business ranking in the top 3-5 on Google search results and increase revenue? Get in touch with us today for a free consultation. 

Have questions on how to get started?

Click on the link below, fill out our quick form and we’ll be happy to get back to you with some free advice.

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